Remarks
The admission criteria include CAT/XAT/GMAT score, MICAT score (held twice), group exercise and a personal interview round. However, past academic records are also taken into consideration. The pros of the college are its renowned faculty, strong alumni base and its forte in advertising and marketing and cons include its non-ability to serve the thirst of students who like other domains like OBHR and finance. The read about this very college on collegedunia while I was pursuing my graduation.
Course Curriculum Overview
There are three terms of 12 weeks each. The subjects are of 0.5 credit. Prior to the initiation of term 1, there is an orientation program held to give a clear direction to the students. The course also includes a mandatory summer internship and rural immersion program.
Internships Opportunities
213 students got placed in the summer internship. 76 recruiters participated in the process. The key recruiters include Diageo, Nestle, DDB Mudra Corp., Sony entertainment, Lenskart, Mahindra, JAWA, HCL, EY, ICICI Bank etc. The average stipend offered was Rs.93,000. All students got a summer internship.
Placement Experience
The average placement is around Rs. 12.89 to Rs 13.98 Lakhs. The highest number of students were placed in FMCG sector-67%. 3 in every 10 students bagged a PPI or PPO post-summer placements. 88 recruiters participated in the process.
Loan/ Scholarship Provisions
The fees are a bit higher if compared to other B-schools of this category. It is around Rs.21 lakhs. It includes the residential charge. The students with a family income of fewer than 10 lakhs are eligible to apply for the scholarship however it is only available to 20 students. Academic performance and attendance are also kept into account. A committee verifies all the details.
Campus Life
The student government body is MCSA. The external Relations council include the MICAleadership series, MICAmind, MICAPlacecomm etc. The alumni committee is MICAlumni. MY CANVAS is an annual event held at MICA. It includes various b-school competitions, challenges, curricular and extracurricular activities.
Interview Experience
There is no group discussion. However, there is a group exercise round. My topic for group exercise was educating people around social taboos. It went very well. It was a fun exercise. It included dialogue delivery and acting. The personal interview questions included my hobbies, whether I read and what is it: Fictional or non-fictional, About the Harry Potter series and few data interpretation questions.
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