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How should I write my answer on " Why marketing"? I got a call from SPJIMR marketing? My first priority was finance but a call from marketing??

SN
Sanju Nair Posted On : March 6th, 2023
MBA Finance, S. P. Jain Institute of Management and Research (1996)

The fact that you got a call from Marketing means SPJIMR seems your profile to be more suitable for Marketing than Finance. They have their own parameters of evaluation and you need to trust that part.

Firstly you need to analyze why exactly you have Finance as your first priority. Are you seriously interested in it or just choosing it because you have no prior experience? If you have no Finance background then certificates like CA/CFA might help.

But if you are just casually considering Finance, then I Advise you to look into Marketing because it is what SPJIMR specializes in. You will be losing a big opportunity if you forgo this offer. You will get a good chance to interact with a good peer group and develop an alumni network.

Depending on your preference the answer to ‘why Marketing’ is pretty subjective. Once you are into marketing you will find multiple reasons why you chose marketing. You can conduct research and write a well-informed reason or just simply refer to ready-made answers on CAT forums like Pagulguy for help.

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Which is better IMT Ghaziabad marketing or IMI Delhi BFS?

AR
Aditi Roy Posted On : June 2nd, 2023
lives in Gwalior, Madhya Pradesh, India

Indian B-Schools IMT Ghaziabad and IMI Delhi offer top MBA programmes. IMT Ghaziabad specialises in marketing, while IMI Delhi emphasises finance and banking.

Career goals and interests determine which programme to choose. IMT Ghaziabad's marketing programme has a specialised curriculum and access to industry experts, making it a good choice for marketing students. However, IMI Delhi's BFS programme offers finance and banking-specific training and prospects.

If you have a choice between BFS from IMI and Marketing from IMT, I would recommend IMT. However, if you are interested in finance, you should not consider IMT at all. After all, MBA is all about your preferences, which you will discover once you enrol.

Another significant distinction that clearly favours IMI BFS is the batch strength. The quality of a small batch strength remains stable.

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I am interested in marketing and operations. Which college should I choose for this - IMI Delhi or IIT Roorkee?

KG
Kushagra Gupta Posted On : March 3rd, 2023
PGDM in Banking and Financial Services, International Management Institute (Graduated 2020)

If you are a marketing enthusiast, IMI Delhi is a much preferable option for you. IIT Roorkee is known for its specialization in Operations and Systems only. To avail of an enriching B School experience one must try not to go for a technical institute unless it is IIT Bombay or IIT Delhi. While the Department of Managements of IITs do excel in Operations they lack in domains such as finance, marketing, HR, and strategic management. Only the exclusive B Schools excel in these specializations.

The main requisites of a rich B School life are

  • Clubs and committees
  • Excessive corporate exposure
  • Relevant curriculum

Corporate exposure is sought through corporate competitions, guest lectures , conclaves, and live projects owing to alumni connections and the location advantage of being in Delhi or Mumbai. At a B School the clubs and committees are initiated and operated by Management students themselves whereas, at IITs, it’s the younger BTech graduates that do so. 

So it’s the core B School life you will be missing out if you chose DOM at any Technical institute. No doubt the fees are much lower than an exclusive B School but you will be missing other things big time.

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Which college is better for an MBA (PGDM) in marketing among IMT Ghaziabad and baby IIMs (Nagpur, Visakhapatnam, Amritsar)?

PP
Pratik Parikh Posted On : May 9th, 2023
Lives in Bangalore

It all depends on what you are looking for, your goals, and your preferences. IMT Ghaziabad (Estd. 1980) is an old legacy institute while the baby IIMs (Estd. 2015) (although it is offensive to call them that) are relatively new. Below is a table comparing their absolute numbers like Fees, Highest salary package, and the average salary package.

College

Fees

Highest CTC

Average CTC

IMT Ghaziabad

INR 19.53 Lakhs

INR 65.6 LPA

INR 17.35 LPA

IIM Nagpur

INR 18 Lakhs

INR 64 LPA

INR 16.74 LPA

IIM Amritsar

INR 16 Lakhs

INR 64 LPA

INR 16.51 LPA

IIM Visakhapatnam

INR 17.04 Lakhs

INR 32.65 LPA

INR 16.61 LPA

As you can see there is not much difference in the colleges in absolute numbers the only difference is the IIM tag. 

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Which is better NMIMS Mumbai or sibm Pune for marketing specialization? With 2 5 years of workex.

AJ
Advait Joshi Posted On : June 4th, 2023
Lives in Mumbai, Maharashtra, India

SIBM Pune is comparably better than NMIMS Mumbai. It has a smaller batch size. NMIMS has a huge batch size of around 500, while the student intake for SIBM Pune is around 180. It also offers a better campus life.

NMIMS Mumbai placements are comparably better, due to the locational benefits and several other factors. It offers higher placement packages. NMIMS Mumbai placements 2022 concluded with the highest CTC of INR 57.65 LPA.

Both universities are well-established, have excellent placement records, and provide promising careers. But NMIMS can be preferred if you have workex.

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How good is IIM Calcutta for marketing?

PT
Pragya Tripathi Posted On : December 26th, 2022
Studied at Indian Institute of Management Calcutta

You can understand how good is IIM Calcutta for marketing by looking at the following parts:

  • Academics and Faculty:

The marketing stream at IIM Calcutta includes a wide range of courses. It offers several PGPex marketing programs, such as the Executive Program on Digital and Social Media Marketing Strategy (EPDSMMS) and the Advanced Program for Marketing Professionals (APMP). IIM Calcutta's marketing group is made up of highly qualified and experienced faculty members.

 

  • Marketing related Clubs and activities:

The Marketing Club at IIM-Calcutta is known as MarC. Its goal is to provide students with firsthand marketing experience through a variety of year-round events, case study competitions, and industry live projects in the areas of strategy, marketing consultancy, branding, and market research. Through guest talks, workshops, and event sponsorships, the club has been proactive in corporate relations and assisting them in connecting with IIM-Calcutta students.

  • Placement in Sales and Marketing:

In 2021, FIITJEE offered the highest CTC in the Sales and Marketing sector: INR. 80 LPA. Despite the fact that finance is IIM Calcutta's core strength. However, marketing is also extremely competitive.

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Which is better IIM Lucknow or IIM Calcutta for marketing? How much do marketing companies care about academics? Does Workex care about academics? What is the package difference?

GT
Gaurav Taneja Posted On : December 20th, 2022
Studied at IIM Lucknow

Despite everything, IIM Calcutta is a much better business school overall than IIM Lucknow, regardless of the field. However, if you do not receive an offer from Calcutta, you may consider Lucknow. Some companies may not shortlist you because there will be candidates with far superior academic credentials. However, this is not a sufficient reason to avoid attending an IIM. You will have numerous opportunities to enhance your CV within the b-school through academic performance, winning b-school competitions (which often leads to a direct PPI), participating in PORs and other extracurricular activities, live projects, and so on.

Regardless of your prior academic performance, you will almost certainly be better off with an MBA from IIM Calcutta or Lucknow than without one, assuming you don't waste the two years in b-school doing nothing.

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Which is better Xiss Ranchi or Bimtech Greater Noida for Marketing?

TR
Tanisha Roy Posted On : October 22nd, 2020
Studied at Birla Institute of Management Technology (2017)

XISS Ranchi has a NIRF Ranking of 76 and Bimtech has a NIRF Ranking of 47 for MBA. Bimtech and XISS Ranchi, both offer decent PGDM degree programs in Marketing specializations. Given below is a brief highlight of the MBA program offered by Bimtech and XISS Ranchi.

Parameters

Bimtech

XISS

Grand total fees

12 Lacs

10 lacs

Highest salary package

18 LPA

14 LPA

Average salary package

8 LPA

6 LPA

Admission:

Bimtech:

  • For PGDM, the applicants must have graduated with a minimum of 50% aggregate at Bimtech.

  • The candidate is required to have a valid score in CAT/XAT/CMAT/GMAT/MAT.

  • Applicants are then shortlisted for a personal interview and writing ability test.

  • The applicants need to fill the online application form from the website of the college and pay the application fee of INR 2000.

XISS Ranchi:

  • Admission for MBA at XISS through CAT/XAT/GMAT. The institute also conducts written tests and interviews for selection.

  • The applicants are required to fill the application form online from the official website of the institution. The application procedure at XISS includes registration from the official website of the institution, uploading of details and documents, payment of application form online of INR 2100.

Placements:

  • The top recruiters at Bimtech include Amazon, KPMG, Infosys, HDFC Bank.

  • 96% of the total students from the Marketing stream got placed. The average placement in Marketing was 6 LPA. The top recruiters at XISS include JSLPS, ICICI, Mahindra Finance, HDFC Mutual fund, Allergen, etc.

In the stream of Marketing, the number of students placed is better in XISS however, the average placement stats are better in Bimtech. Both the colleges are good for Marketing.

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Which is better for a Digital Marketing course Talentedge XLRI or MICA?

PP
Pratik Parikh Posted On : May 9th, 2023
Lives in Bangalore

I would neither recommend XLRI nor MICA for a digital marketing course. Instead, go for an online Ed-tech Institute called IIM Skills. 

It is among the top 3 Online ed-tech Institutes offering high-quality digital marketing courses. They offer a strong knowledge of the basics and help in a better understanding of concepts. The course is of great quality and once can enroll in the institute from wherever you want. It covers 40+ significant components of the Digital Marketing structure. 

Here are a few features pertaining to the course:

  • 180 hours of comprehensive Digital Marketing training with live online interactive classrooms.
  • There are 120+ hours of assignments and 60+ hours of live training 
  • Online mode of training and flexibility to choose between weekday as well as l
  • Flexibility related to time and days for the course.
  • The mentors have a great experience as they have worked with some of the most important brands and corporate organizations.
  • A free demo class before enrolling for the course regarding details

This course is inexpensive and will save you both money and time.

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I want to pursue my MBA from FMS Delhi. How can I do my specialization in marketing? Do I need to have prior work experience to lap up a high paying marketing job?

SJ
Sidhharth Jain Posted On : May 18th, 2023
Studied at FMS

Although prior work experience is not necessary to get a job after an MBA, it is desirable to recruiters. If you have work experience, then it will provide you with a little edge over the fresher crowd. If you don’t have then, it is totally fine. Many recruiters prefer fresher over a work experience person. 

To do specialization in marketing, you have to complete your college first; then only you will be eligible to take specialization. Institutes do offer a choice to the students to opt for their desirable subjects, but the catch is the institute cannot provide all the subjects to all the students. There must be competition among the students to opt for trendy subjects. To get ahead of others, you must have to score well in your first year.

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