Mr. V. Satish is the Director of the AIMS College of Hotel Management and Catering Technology. With a 25 year long career, he has worked 15 years in the hotel industry and ten years in academia. He has been associated with numerous reputed hotels like ITC, Dolphin, Dasapalla, Ramada, Sarovar and Greenpark. Before his current role, he worked at the Indian School of Business as a Business Manager in 2011.

Mr. Satish established the AIMS College of Hotel Management and Catering Technology in 2012 and got the institute affiliated with Osmania University in 2015. He holds a bachelor’s degree in tourism and hotel management from Mysore University and a postgraduate degree from Global University, an M.Sc. in Hotel Management and Catering Technology. Due to his consistent efforts, AIMS College won the national award from Meritz Awards & Market Research as “Most Promising Hotel Management College in Hyderabad” and the “Best Hospitality Management Institute in Hyderabad” from Meritz Awards, New Delhi, in 2022.

AIMS College of Hotel Management and Catering Technology

What is the Vision and Mission of AIMS College of Hotel Management in terms od providing education and preparing students for the future?

Our vision is a value defined by our students and those who employ them. We plan to give our students an international perspective and a global overview of this industry. This will prepare our students to shine in an international arena. Our mission is to provide affordable education that is accessible to deserving students. AIMS targets becoming one of the most recognised institutes in the hospitality industry. This will give all our students a solid platform on which they can kick  start their glorious careers.

What steps have you taken to promote the spirit of entrepreneurship among students?

Entrepreneurship should drive a person towards success. We try to enlighten every student in our college by educating them with innovative teaching methods and the right mentorship. One who enhances himself with proper knowledge and promising exposure to the industry with hands-on experience will become a successful future entrepreneur.

How does AIMS ensure that teachers stay up to date with new technologies and teaching methods to enhance the quality of education?

The AIMS management always encourages the in-house faculty to upgrade the labs with modern equipment and ensure it will be demonstrated and practised during the lab sessions. Apart from this, our faculty and students will be exposed by visiting reputed hotels like Hotel Tours organized by the college. We at AIMS follow a 1:15 teacher-to-student ratio to have more focus on students and ensure quality education is given to every individual with close mentorship. Our in-house library has a huge collection of books to which the faculty has access to enhance their knowledge and be divergent.

What initiatives or strategies has your institution adopted to provide students with a competitive edge in the job market and help them placements?

“Practice Makes a Man Perfect” is what we believe, initiate and execute in our college. Being a job and practical-oriented course, we engage students every day with practical sessions where they can strengthen their skills. This will help them compete in this challenging industry and kick-start their career in the hospitality industry. AIMS encourages students to participate in the culinary competitions conducted by the University and Chefs Association. This platform gives them a competitive edge because they strive to learn with innovation to overcome challenges and win competitions.

How does the program ensure that students are being prepared for the future?

The Bachelor in Hotel Management is a three-year course where the student will enhance their knowledge about all the departments in a hotel. Every student gets exposure to all four major departments during their internship. It is mandatory for all the students to complete their industrial training to get promoted to the next semester during the course. This internship will help them choose the right area to work with their strengths and decide which department to choose as their professional career in the hospitality industry.

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How did you train yourself and the faculty to deliver this program to the students?

Learning is a routine activity that should be a continuous process for a teacher. One should do their homework every day before giving their lecture to their students. We ensure that a decent collection of books are kept available for our faculty. As a part of their preparation, every day they spend some valuable time at the library. Weekly meetings will be conducted and we will review the performance of every faculty member, which will make them more focused in delivering the classes. We strictly follow the guidelines of the university and attend the meetings conducted by the university. On the other hand, we visit hotels regularly to update ourselves and learn about the new happenings in the industry.

How do you tend to build an industry connect with this program?

15 years of work experience in the hotel industry have helped me build a strong and wide network of hotel professionals all over India. We very often invite hotel professionals to give guest lectures and talks. Whenever we conduct any event on our campus, we invite them to witness the performances of our students. We conduct campus interviews every year and invite reputed hotels to place our students.

What do you find most difficult about being a director?

After COVID, it has become a nightmare for every hotel management college in India. At this point in time, every director feels the pain of difficulty in getting a good number of admissions. Without decent strength, it is very difficult to maintain standards and deliver the best of the best for the students studying in any college. To overcome this challenge, the industry should focus more on reducing the high working hours, having proper timings and paying better salaries, which would encourage students to choose the course and dream of building a career in this challenging hospitality industry.

Any insights or advice that you would like to give to the current youth or the aspiring students?

The hotel industry is a glamorous industry. Anyone who has passion and dream for building a career in the hospitality sector has to stay focused during their course of study to lay a strong foundation. Every student should commit to attend classes regularly and taking part in the practical sessions and competitions. It is mandatory for every student to complete their internships successfully, which gives them real-time exposure and helps them become more seasoned.

In your opinion, what is the most significant challenge that educators face today and how do you think they can overcome it?

Lack of public awareness about the hotel management courses is the main challenge. For this, the government should encourage students by recruiting qualified professionals in the tourism departments and government-related food sectors to encourage aspiring students. Every university should include hotel management course as part of their in-house courses, which could raise awareness about the course in every part of the country. The COVID pandemic has pulled the hospitality sector into a slump and now I feel it has gained back its glory. Every hotel is doing good business, but there is a lot of scarcity in finding qualified professionals. We must now focus and regain the confidence of the new aspirants. More professionalism should be inculcated with changes in working hours, untimed shifts, proper weekly offs and low salaries, which are forcing budding students to disconnect from the hotel industry. As of now, some of the reputed hotels are encouraging by addressing all these challenges and every hotel should start reframing their rules and regulations to encourage and gain the confidence of the new budding hospitality students to find a great career in this sector and regulations to encourage and gain confidence of the new budding hospitality students to find a great career in this hospitality sector.