MBA Sales and Marketing is a 2-year management degree course that studies principles of business management in the marketing field. The course structure deals with planning, organizing, staffing, managing, operating and controlling of sales and marketing in the job market. The basic eligibility required to pursue MBA in Sales and Marketing include candidates having cleared their UG degree in any discipline with minimum 55% marks or equivalent CGPA. The students, who are in their final year of graduation, also can apply for this course.
Admissions to the course is done like any other regular MBA Course, i.e. through MBA Entrance Exams such as CAT, XAT and SNAP. Some of the Top MBA in Sales and Marketing Colleges are Chandigarh University, Lovely Professional University and Annamalai University. The average course fees ranges between INR 6,00,000 – 12,00,000.
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MBA Sales and Marketing graduates are offered lucrative Job Roles for those who want to serve in this field. The Average Salary earned after completing the course usually ranges between INR 6.50 LPA – 10 LPA in India. Some of the top recruiters are ITC Ltd., Google, Microsoft, Hindustan Unilever, Amazon, Reckitt Benckiser, Marico, Flipkart and Mondelez.
Table of Content
2.1 Why Study MBA in Sales and Marketing
3.1 Eligibility
3.2 Admission 2024
3.3 Entrance Exams
- Types of MBA in Sales and Marketing
- MBA in Sales and Marketing Distance Education
- MBA in Sales and Marketing Syllabus
- Top MBA in Sales and Marketing Colleges in India
- MBA in Sales and Marketing Abroad
- MBA in Sales and Marketing Jobs
9.1 Top Recruiters
MBA in Sales and Marketing: Course Highlights
| Course Duration | 2 years |
| Course Eligibility | Bachelor's degree in any discipline with a minimum of 50% score from a recognized university |
| Course Admission Process | Merit and Entrance |
| Average Course Fee (INR) | 6,00,000 – 12,00,000 |
| Average Salary (INR) | 6.50 LPA – 10 LPA |
| Top Recruiting Companies | Amazon, Flipkart, Pepsico and Hindustan Unilever |
| Job Position | Sales and Marketing Manager, Frontline Executive, Area Sales Manager, Senior Sales Executive, Retail Sales Associate and Sales Specialist |
About MBA in Sales and Marketing
- MBA in Sales and Marketing deals with the marketing management and planning, organizing and managing of the management elements, which helps one to get job placement after the course
- The course is offered to only those who have a certificate of 3 year bachelor degree in any discipline or BBA course from a recognized institute or university
- All the interested candidates can apply through either online or offline mode. They must need to sit for an entrance exam followed by group discussion and personal interview to get admission in this course
- One can choose to be Sales and Marketing Manager, Pre-Sales Associate, Sales and Marketing Executive, Sales Specialist, Growth Manager, Frontline Executive and so on
- Those who have higher degree and other skills in sales and marketing field, they can get promotion in their jobs
- A fresher can earn around INR 6.50 LPA – 10 LPA in India while an experienced professional one can earn around INR 14 LPA and above.
Why Study MBA in Sales and Marketing?
- Candidates who are interested in the sales and marketing field can get opportunities after the completion of this course. In this course, learners can learn how to communicate with the clients and customer in the job and business market
- With the degree in MBA Sales and Marketing, you can find a job in many sectors, like in banking, tourism consultancy, media, retail and advertising.
- In this course, you can learn how to manage cash flow and financial projections and how to start business to attract the investors
- With an MBA degree in Sales and Marketing, one can do further research study like, PhD in Sales and Marketing
- This course helps one in knowing the current trend and scenario of marketing and sales. This course provides both theoretical and practical framework to increase the career options in sales and marketing fields
MBA in Sales and Marketing Admission Process
- Applicants can apply through either online or offline mode into the course. They are required to submit all the documents (Aadhar Card, 10th, 12th, bachelor degree mark sheet and certificates, Proof of address, Voter ID card)
- Admission into this course is generally done on the basis of the marks obtained in entrance test, personal interview and performance in group discussion
- Applicants must have minimum 50% in the bachelor degree level to apply for this course
Also Check:
Eligibility
- The basic eligibility criterion for this course is minimum 50% in the under-graduate level
- The students must have to complete their graduation from a recognized institute to apply for this course
- Required mark for the reserved category candidates is 45%
Entrance Exams
| Entrance Exam | Registration Deadlines | Exam Dates |
|---|---|---|
| CAT | August 3 – September 21, 2023 | November 26, 2023 |
| NMAT | August 1 – October 12, 2023 | October 10 – December 19, 2023 |
| SNAP | August 23 – November 23, 2023 |
Test 1: December 10, 2023 Test 2: December 17, 2023 Test 3: December 22, 2023 |
| XAT | July 15 – November 30, 2023 | January 7, 2024 |
Type of MBA in Sales and Marketing
MBA in Sales and Marketing is a 2 year duration course which is offered through regular mode, online mode and distance education mode.
Full Time
In the regular mode, the course is offered to those who have completed their under-graduate degree course in any discipline. To pursue the regular post-graduation degree course in sales and marketing, the applicants must have to score 50% in the under-graduate degree course.
Online
The online course is offered by a few institutes to the students who are unable to attend the regular classes. Top online course provider in India are-
| Course Name | Platform | Average Fees |
|---|---|---|
| PG Degree in Sales and Marketing | upGrad, Mumbai | INR 4 lakh |
| MBA in Sales and Marketing | Amity Online, Noida | INR 3.13 lakh |
| Certificate in MBA Sales and Marketing | TalentEdge, Mumbai | INR 1 lakh |
| Certificate course in Sales and Marketing | Udemy | NA |
| Sales and Marketing courses | NMIMS | INR 1.2 lakh |
MBA in Sales and Marketing Distance Education
- The distance education in sales and marketing management is a flexible course for those who can’t afford to learn through regular mode.
- The course is flexible and offered by the government. recognized universities.
- Admission to the distance course is done through either merit basis or entrance exam. Candidates need to apply through offline mode to get admission in this course.
Some of top colleges offering the course are as follows
| College Name | Average Fees (INR) |
|---|---|
| IGNOU | INR 37,800 |
| Sikkim Manipal University- Distance Education | INR 80,000 |
| IMT- Center for Distance Learning | INR 88,000 |
| NMIMS Global Access School for Continuing Education | INR 83,000 |
| Symbiosis Center for Distance Learning | INR 37,000 |
| Annamalai University, Tamilnadu | INR 25,850 |
MBA in Sales and Marketing Syllabus
| Semester I | Semester II |
|---|---|
| Financial Accounting and Reporting | Corporate Finance |
| Management Theory and Practices | Organizational Behavior |
| Research Methodology and Statistics | Operations Management |
| Decision Sciences | Human Resources Management |
| Managerial Economics | Marketing Management |
| Information systems for managing business | Macroeconomic theory and policy |
| Semester III | Semester IV |
| Business communication-I | Business communication- II |
| Software lab. | Personality development lab |
| Strategic management | Project management |
| Entrepreneurship management | International business and business ethics |
| Summer training evaluation | Capstone project |
Top MBA Sales and Marketing Colleges in India
| College Name | Average Fees |
|---|---|
| Parul University | INR 1.8 lakh |
| Amity University, Mumbai | INR 2.8 lakh |
| BMT University, Gujarat | INR 2 lakh |
| KK Modi University, Chattisgarh | INR 2.8 lakh |
| Royal Global University, Guwahati, Assam | INR 4.2 lakh |
| VITS, Uttar Pradesh | INR 1.2 lakh |
| Chandigarh University, Punjab | INR 3.6 lakh |
| Amity University, Lucknow | INR 2.9 lakh |
| Amity Business School- ABS Noida | INR 5 lakh |
| Raj Kumar Goel Institute of Technology and Management (RKGITA), Uttar Pradesh | INR 2.6 lakh |
MBA Sales and Marketing: Abroad
- Anyone who wants to study MBA in Sales and Marketing must have a bachelor degree in Commerce/ Business Administration/ Marketing or any related course with minimum 50% marks.
- They also must have to pass GMAT, GRE or other tests to get admission in an International College or University.
- With the bachelor degree certificate, the applicants must have to gain an English Language Certificate to get admission in any international university.
- Along with the above mentioned qualification and certificates, they must carry a VISA to study abroad.
- The students, who have prior work experience of 3 to 5 years in the sales and marketing or business sectors will get preference.
| College Name | Course Fees |
|---|---|
| University of Pennsylvania, Philadelphia | INR 58.7 lakh |
| Duke University, NC | INR 45.2 lakh |
| Northwestern University, Evanston | INR 53.9 lakh |
| Harvard University, Boston | INR 54 lakh |
| University of Newcastle, Callaghan | INR 23.4 lakh |
| University of Queensland, Brisbane | INR 45.7 lakh |
| Stanford University, Stanford | INR 54.4 lakh |
| University of Chicago, Chicago | INR 44.4 lakh |
| York University, Toronto | INR 20 lakh |
| Wilfrid Laurier University, Toronto | INR 25.3 lakh |
MBA in Sales and Marketing Jobs
| Job Profile | Job Description | Average Annual Salary (INR) |
|---|---|---|
| Senior Sales Executive | Their role is to guide the sales representatives and check the sales activities and manage the sales accounts. They also have to monitor the sales competitors to enhance the business and sales in the company. | 14.11 L |
| Sales Specialist | Their role is to improve the sales and marketing field and to help the organization to grow their business in the sales and marketing area. | 7 L – 9 L |
| Retail Sales Associate | Job role of the retail sales associate is to help the customers to find proper products in store and to ensure the stock of the store | 12 L |
| Area Sales Manager | The area sales manager have to manage and lead the field sales representatives and implement and execute the business strategies to help the company to grow and get the sales target | 8.33 L |
| Frontline Executive | The frontline executive works on the front line in any business company | 4.50 L – 6 L |
| Sales and Marketing Manager | Job of the sales and marketing manager is to do research and develop in the sales field and also to do planning of new sales to enhance the benefit of the company | 8 L |
MBA Sales and Marketing: Top Recruiters
| Amazon | Pepsico |
| Hindustan Unilever | Bharti Airtel |
| Vodafone | Cadbury |
| Technosystems IT Solutions | Hitachi Careers |
MBA in Sales and Marketing Scope
After completion of this program there is a good opportunity for the aspiring candidates. One can become a sales manager, sales executive, marketing manager etc.
Higher Education
- With the certificate of passing in MBA sales and marketing, one can apply for higher studies in any university of India
- In PhD in sales and marketing course, the interested students required to spend around INR 50,000 to 4,00,000
- There are many specialized sub topics in sales and marketing field, where one can do their research study after completing MBA degree
Job
- There is a great demand of the MBA students in the job market
- With the degree of MBA and skills in the field, one can easily get a job in any marketing and sales company
- There are also some companies which are hiring MBA graduates for online jobs. In the online jobs they can earn around 10 to 14 lakh per annum
- And in the offline jobs, the MBA sales and marketing graduates earn approx. INR 6 to 20 lakh per annum
MBA in Sales and Marketing: FAQs
Ques. What is the scope after the MBA sales and marketing course?
Ans. Job places after completing MBA Sales and Marketing are advertising, media, retail, and tourism management. In these fields, the MBA graduates can earn approx. INR 2 to 8 lakh per annum in India.
Ques. Is there any scholarship offered to the students to do MBA sales and marketing courses in India?
Ans. Yes. The scholarships are awarded by some top B-Schools and IITs, IIMs, and some trustees to the meritorious and needy students. Application for the scholarships starts in July or August month. Some of those scholarships are- ONGC Scholarship, Aditya Birla Scholarship, BML Munjal University MBA Scholarship, IDFC First Bank MBA Scholarship, OP Jindal Engineering and Management Scholarship Scheme etc.
Ques. Is Distance or Online MBA in sales and marketing a good career choice?
Ans. Yes. The distance and online courses are good and have a demand in the job market. The courses are flexible and can save time and energy of the students.
Ques. What are the popular Online MBA in sales and marketing courses?
Ans. Masters in Global Digital Marketing, Product Marketing Fundamentals, Sales Enablement Fundamentals etc. are some of the popular courses chosen by most students.
Ques. Is there any need for an entrance test to pursue online MBA in sales and marketing?
Ans. No. To pursue online MBA courses, one needs not to sit for any entrance exam.
Ques. Is the entrance exam required to do a distance MBA in sales and marketing?
Ans. Yes. To do an MBA in distance learning mode, one must have to clear MBA entrance examinations which are conducted at national/ university/ state level.
Ques. What are the top entrance examinations for MBA courses in India?
Ans. CAT, MAT, XAT, SNAP are the top entrance exams for MBA courses in India.
Ques. Which company offers more to the MBA in Sales and Marketing graduates in India and how much?
Ans. Engineers India, Larsen & Toubro, Hindustan Unilever, Asian Paints and Whirlpool offer more salary to the MBA in sales and marketing graduates. They offer around INR 8 to 20 lakh per annum.
Ques. Which state of India is best for MBA sales and marketing graduates?
Ans. New Delhi, Bangalore, Pune, Mumbai, Chennai are the top cities where MBA sales and marketing graduates can get jobs easily.
Ques. Which country is best to do MBA sales and marketing?
Ans. USA, Australia, UK and Ireland are the top countries where any international can pursue MBA sales and marketing courses.
Ques. What is the average fee for the international students to do MBA sales and marketing abroad?
Ans. Average fee for the international students is INR 20 to 50 lakh.
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