MBA Event Management syllabus covers subjects related to Principles of Event Management, Event Planning, Event Marketing Campaigns and Event Risk Management. However, apart from this, students will have to study various MBA core subjects like Marketing Management, Organizational Behaviour, Financial Accounting and other relevant subjects in the entirety of the 2 years duration of the course. Students go through various event workshops, practicals, projects, industry-facilitated guest lectures and communication & grooming sessions as a major part of the course curriculum.
Students are required to take up at least one to two internships while pursuing an MBA Event Management, as it gives a first-hand experience apart from the theoretical approach of study. However, the internships are usually performed under top event management companies where individuals are taught to arrange, manage and promote various types of events like corporate and social.
Check: Top MBA Event Management Colleges in India
Table of Contents
MBA Event Management Subjects
Following is the list of core subjects taught in every MBA course. These subjects are common in most of the universities.
| Topics Covered | Description |
|---|---|
| Economics & Management Decisions | Learn the techniques used in economics and apply them to make profitable decisions. |
| Qualitative technique | Understanding the qualitative techniques and its concepts to deliver the quality service. |
| Business communication and negotiation skills | Learn how to interact with customers and general guests, ability to convince them with good communication skills. |
| Organization behavior | Identifying various behavioral issues at the workplace in any organization. |
| Marketing Management | Learn about marketing techniques to promote the business and increase the revenue. |
| Management Information Systems | Learn how management prepares important information and cascades to the whole team members. |
| Financial Accounting | Core financial accounting and its fundamentals to prepare financial statements of event organization. |
| Research Methodology and Applied Statistics | Learn how to use statistical techniques to make large database information. |
| Human Resource Management | Management of all the employees that are involved in an event organized. |
Following is the list of electives from which candidate will have to choose any in the last two semesters-
| Subjects | Description |
|---|---|
| Consumer Behavior and Brand Management | Understanding the behavior of consumers and their preferences along with managing brand and goodwill by servicing the customers at best level. |
| Event Planning | Understanding the planning process of an event and following them without any failure. |
| Principles of Event Management | Understanding the basic Principles of event management system. |
| Event Marketing Campaign | Advertising, sales and promotion of an event by applying different methods and using different modes of marketing. |
| Event Production and Logistics | Transportation system while organizing an event. |
| Budgeting and Costing of Events | Preparation of different budgets and costing reports related to events. |
| Event Management (Corporate & Social) | Management of an event at corporate and as well as social level. |
| Internship | Industrial training to get live experience |
| Cross Cultural Management | Understanding the different cultures across the nation and managing them as per locations and regions. |
| Public Relations | Learn how to create and manage public relations to get a successful event. |
| Event Risk Management | Learn how much percentage of risk can be taken while organizing an event. |
MBA Event Management Assessment Process
Throughout the duration of the course, candidates are required to submit project reports on the given subjects by the universities, as well as on the internships done. Further, the project reports carries a weightage of 50% and the rest is given on the viva- voce.
For each written paper carrying 100 marks, a weightage of 80% will be given on theoretical performances and 20 marks will be for internal assessment for the sessional work.
MBA Event Management Books
Tabulated below are some of the highly recommended MBA Event Management books.
| Name of the Books | Name of the Author |
|---|---|
| .Event management, an integrated & practical approach | Razaq Raj, Paul Walters & Tahir Rashid |
| Event management, a professional approach | Ashutosh Chaturvedi |
| Start And Run Event planning business | Cindy lemaire Mardi foster-walker |
| Business communication | Rai, S.m. & Urmila |
| .Successful Event Management | Anton Shone & Bryn Parry |
| Business communication | Sinha, k.k. |
| Event Management | Lynn Van Der Wagen & Brenda R Carlos. Amarchand D |
| Successful Event Management | Anton Shone & Bryn Parry |
| Business Environment | Francis Cherunilam |
| Indian Economy” | Ray S. K. |
| . Event Planning Ethics and Etiquette | John Wiley & Son |
| Start Your Own Event Planning Business | Cheryl Kimball |
| The Complete Guide to Successful Event Planning | Shennon Kilkenny |
| Event Marketing | C.A. Preston |
| Event Entertainment and Production | Mark Sonder, CSEP |
Read More: MBA Event Management Jobs and Scope
MBA Event Management Syllabus: FAQs
Ques. What are the core subjects in the MBA Event Management syllabus?
Ans. Some of the core MBA Event Management subjects are Marketing Management, Organization behavior, Financial Accounting,Human Resource Management etc
Ques. What are the electives offered in the MBA Event Management syllabus?
Ans.Some of the popular MBA Event Management electives are Event Planning, Principles of Event Management, Event Marketing Campaign, Event Production and Logistics, Budgeting and Costing of Events, Event Management, Event Risk Management etc
Ques.What is the assessment procedure in MBA Event Management curriculum?
Ans. Students are assessed on the basis of their submitted projects reports, viva, semester exams and regular internals.
Ques. Are submitting Project Reports mandatory while pursuing MBA Event Management?
Ans. Yes, submitting Project Reports are compulsory while pursuing MBA Event Management.
Ques. What are the methods in which an MBA Event Management course is delivered ?
Ans.Event Workshops, Event Practical, Projects, Industry Facilitated Guest Lectures, Communication and Grooming Sessions are some of the methods of MBA Event Management course delivery.
Ques. Are the internships done during MBA Event Management paid in nature?
Ans. Yes, the internship done while pursuing MBA Event Management is paid in nature.
Ques. What are the types of events students are taught about in the MBA Event Management syllabus?
Ans. Students are taught and delivered knowledge on Social Events, Educational Events, Corporate Events, Exhibition & Fairs, Entertainment Events, Marketing & Promotions, etc
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