Institute of Engineering and Technology Sitapur MBA Marketing: Fees 2026, Course Duration, Dates, Eligibility

Ans. MBA (Marketing) graduates from IET Sitapur can pursue careers in sales management, brand management, digital marketing, market research, retail management, and business development. Key sectors that hire marketing MBA graduates include FMCG, banking and financial services, retail, IT, telecom, and e-commerce. Regular campus recruiters at IET Sitapur include HDFC Bank, ICICI Bank, Bajaj Allianz, Accenture, and Wipro. The average starting salary is approximately Rs. 25,000 to Rs. 30,000 per month, with growth potential depending on the sector and individual performance.

Ans. Yes, MBA (Marketing) at IET Sitapur is open to graduates from any discipline, including engineering, science, arts, and commerce. The eligibility requires a minimum of 50% marks in graduation (45% for SC/ST) and a valid entrance exam score. Students from engineering or science backgrounds often bring analytical and technical skills that are highly valued in digital marketing, data-driven marketing, and product management roles. The AKTU curriculum is designed to build marketing fundamentals from the ground up, making it accessible for students from diverse academic backgrounds.

Ans. The total tuition fee for the 2-year MBA (Marketing) programme is Rs. 1,24,400 (Rs. 62,200 per year). Additional charges include a refundable caution money deposit of approximately Rs. 5,000 at the time of admission, AKTU examination fees each semester, and optional hostel charges of Rs. 45,000 per year. Mess charges are separate. Students should confirm the complete fee structure with the college admissions office before enrolling to avoid any surprises.

Ans. UPTAC (Uttar Pradesh Technical Admission Counselling) is the centralised counselling process for MBA admissions in AKTU-affiliated colleges. After qualifying in CAT/MAT/CMAT/CUET-PG, candidates register on the UPTAC portal, pay the registration fee, and fill in college and course preferences. Seat allotment is done based on merit (entrance exam score), category, and preference order. For the 2025-26 session, the MBA application window was December 2025 to January 2026. For 2026-27, counselling is expected to begin after CUET-PG 2026 results (expected May 2026). Students should monitor aktu.ac.in for exact dates.

Ans. Both MBA (Marketing) and MBA (Finance) at IET Sitapur have the same fee structure (Rs. 1,24,400 total) and are offered under the same AKTU curriculum framework. The choice depends on your career interests: MBA (Marketing) is ideal if you enjoy customer interaction, brand building, sales, and creative problem-solving, while MBA (Finance) suits those interested in numbers, investment analysis, banking, and corporate finance. Both specialisations have good placement support at IET Sitapur, with BFSI companies recruiting Finance graduates and FMCG/retail/IT companies recruiting Marketing graduates.

Ans. The AKTU MBA curriculum for Marketing specialisation includes subjects like Digital Marketing, E-Commerce, and Advertising Management, which cover practical aspects of modern marketing. IET Sitapur's Training and Placement Cell also organises workshops, guest lectures by industry professionals, and personality development programmes to supplement classroom learning. However, students are encouraged to independently pursue certifications in Google Analytics, Google Ads, HubSpot, or Meta Blueprint to strengthen their digital marketing skills, as practical hands-on training may be more limited at a smaller city college compared to metro-based institutions.