Content Curator | Updated on - Mar 30, 2026

The MBA in Marketing at Visakha Institute of Engineering & Technology (VIET), Visakhapatnam is a 2-year full-time postgraduate program affiliated to Jawaharlal Nehru Technological University (JNTU), Kakinada, and approved by AICTE. The program offers a seat intake of 30 students and carries an annual tuition fee of Rs. 35,000 (total course fee: Rs. 70,000). Admission is through AP ICET, and the course is conducted in full-time on-campus mode. The MBA (Marketing) specialization is popular among students aspiring to build careers in brand management, digital marketing, sales, and consumer research, given the rapid growth of marketing roles across industries in India.

Admissions for the 2026-27 batch are currently open. AP ICET 2026 registrations are ongoing (last date without late fee: March 23, 2026; with late fee up to April 5, 2026). The exam is scheduled for May 2, 2026, and results are expected by May 16, 2026. Counselling for AP ICET 2026 is expected to commence in the first week of July 2026 at icet-sche.aptonline.in. The college's counselling code is VSPT.

Key Points

Affiliated to JNTU Kakinada and approved by AICTE, ensuring a nationally recognized degree.
Dedicated intake of 30 seats for MBA (Marketing) specialization, one of six MBA specializations offered at VIET.
The curriculum covers marketing management, consumer behaviour, digital marketing, brand management, sales management, and market research.
VIET has placed 1,524+ students in the last two years across 60+ companies, with top recruiters including TCS, Tech Mahindra, HCL, and Byjus.
The college's counselling code for AP ICET admissions is VSPT.

Official Link:

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Highlights
Fees
Admission
Scholarships
Placements
Cutoff
FAQs

VIET Visakhapatnam Latest Updates and News

06 Apr, 2026 AP ICET 2026 correction window is open till April 6, for MBA/ MCA admissions. The exam is scheduled for May 2, 2026.

VIET MBA (Marketing) Fees

The MBA (Marketing) at VIET is among the most affordable MBA programs in Andhra Pradesh, with an annual tuition fee of Rs. 35,000 and a total course fee of Rs. 70,000 for the 2-year program. The fee structure is regulated by the Government of Andhra Pradesh and is subject to revision. Students from SC/ST/BC/EBC categories may be eligible for full fee reimbursement under the AP government's Post-Matric Scholarship (Jnanabhumi) scheme, effectively making the program free for eligible students.

Fee Structure

Fee Component	Year 1 (Rs.)	Year 2 (Rs.)	Total (Rs.)
Tuition Fee	35,000	35,000	70,000
Total Fees	35,000	35,000	70,000

Hostel facility is available on campus (optional); hostel fees are charged separately and are not included in the above total.
Tuition fee may vary as amended by the Government of Andhra Pradesh.
No caution deposit or refundable fee details are officially published; students are advised to confirm with the admissions office.
EMI or installment payment options may be available; confirm directly with the college.

VIET MBA (Marketing) Admission 2026

Admissions to the MBA (Marketing) program at VIET are conducted through the AP ICET (Integrated Common Entrance Test), conducted by Andhra University on behalf of APSCHE. The process involves qualifying AP ICET, followed by centralized web-based counselling at icet-sche.aptonline.in. VIET's counselling code is VSPT. For 2026-27, AP ICET registrations are currently open and the exam is scheduled for May 2, 2026.

VIET MBA Admission Schedule 2026-27

Event	Date
AP ICET 2026 Registration Start	February 5, 2026
AP ICET 2026 Registration End (without late fee)	March 23, 2026
AP ICET 2026 Registration with Late Fee (Rs. 1,000)	March 24 - March 26, 2026
AP ICET 2026 Registration with Late Fee (Rs. 2,000)	March 27 - March 29, 2026
AP ICET 2026 Registration with Late Fee (Rs. 4,000)	March 30 - April 1, 2026
AP ICET 2026 Registration with Late Fee (Rs. 10,000)	April 2 - April 5, 2026
AP ICET 2026 Hall Ticket Download	From April 15, 2026
AP ICET 2026 Exam Date	May 2, 2026
AP ICET 2026 Preliminary Answer Key	May 5, 2026
AP ICET 2026 Result Declaration	May 16, 2026
AP ICET 2026 Counselling (Expected)	First week of July 2026
Batch Commencement (Expected)	August 2026

AP ICET 2026 Exam Dates

Event	Date
Exam Date	May 2, 2026
Exam Timings	9:00 AM - 11:30 AM and 2:00 PM - 4:30 PM
Preliminary Answer Key	May 5, 2026
Last Date for Objections on Answer Key	May 7, 2026
Result Declaration	May 16, 2026

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must hold a Bachelor's degree (10+2+3 system) or equivalent with a minimum of 50% aggregate marks (45% for SC/ST candidates).
Candidates must have a valid AP ICET rank/score.
Candidates from Andhra Pradesh domicile are eligible for AP ICET-based admissions; NRI/Management quota seats may be available subject to college norms.

Admission Process

Register and appear for AP ICET 2026 (exam date: May 2, 2026).
Check AP ICET results and rank card (from May 16, 2026).
Register for AP ICET centralized counselling at icet-sche.aptonline.in.
Submit web options (college and course preferences) during the counselling window.
Attend certificate verification at the designated help center.
Receive seat allotment and report to VIET (counselling code: VSPT) for admission formalities.
Pay the tuition fee and complete enrollment.

VIET MBA (Marketing) Scholarships 2026

Students admitted to the MBA (Marketing) program at VIET can avail of several government-funded scholarships, particularly under the Andhra Pradesh Post-Matric Scholarship (Jnanabhumi) scheme. Eligible students from SC, ST, BC, EBC, and Minority categories can receive full tuition fee reimbursement directly from the state government. These scholarships make the program highly accessible for students from economically weaker sections, with the effective cost potentially being zero for eligible candidates.

Scholarship Details

Scholarship Name	Eligibility	Benefit	Application Portal
AP Post-Matric Scholarship - SC Category	SC students with family income below Rs. 2.5 lakh/year	Full tuition fee reimbursement + maintenance allowance	jnanabhumi.ap.gov.in
AP Post-Matric Scholarship - ST Category	ST students with family income below Rs. 2.5 lakh/year	Full tuition fee reimbursement + maintenance allowance	jnanabhumi.ap.gov.in
AP Post-Matric Scholarship - BC Category	BC students with family income below Rs. 1.5 lakh/year	Full tuition fee reimbursement + maintenance allowance	jnanabhumi.ap.gov.in
AP Post-Matric Scholarship - EBC/Minority	EBC/Minority students with family income below Rs. 1 lakh/year	Full tuition fee reimbursement	jnanabhumi.ap.gov.in
NTR Vidyonnathi Scheme	Students from economically weaker sections pursuing PG	Financial assistance for higher education	AP government portal

Scholarship applications are typically accepted at the start of each academic year through the Jnanabhumi portal (jnanabhumi.ap.gov.in).
Students must submit income certificate, community certificate, Aadhaar card, and academic documents for scholarship verification.
Fee reimbursement is credited directly to the student's bank account or paid to the institution on behalf of the student.
Students are advised to apply for scholarships immediately after admission to avoid missing deadlines.

VIET MBA (Marketing) Placement 2026

Placement Record

Metric	Details
Students Placed	1,524+ in last two years
Companies	60+
Top Recruiters	TCS, Tech Mahindra, HCL, Byjus

VIET MBA (Marketing) FAQs

Ques. What is the total fee for MBA (Marketing) at VIET, Visakhapatnam?

Ans. The total tuition fee for the 2-year MBA (Marketing) program at VIET is Rs. 70,000 (Rs. 35,000 per year). This is among the most affordable MBA programs in Andhra Pradesh. Students from SC/ST/BC/EBC categories may be eligible for full fee reimbursement under the AP government's Jnanabhumi scholarship scheme.

Ques. What subjects are covered in the MBA Marketing specialization at VIET?

Ans. The MBA (Marketing) curriculum at VIET covers core management subjects along with specialization papers such as Marketing Management, Consumer Behaviour, Digital Marketing, Brand Management, Sales and Distribution Management, Retail Management, and Market Research. The program is designed to prepare students for roles in sales, marketing, and brand management across industries.

Ques. What is the counselling code for VIET in AP ICET counselling?

Ans. The counselling code for Visakha Institute of Engineering & Technology in AP ICET counselling is VSPT. Students should use this code while filling web options during the centralized counselling process at icet-sche.aptonline.in.

Ques. What are the career prospects after MBA (Marketing) from VIET?

Ans. Graduates can pursue careers as Marketing Executives, Brand Managers, Digital Marketing Specialists, Sales Managers, Market Research Analysts, and Business Development Executives. Companies across FMCG, retail, e-commerce, banking, and IT sectors actively hire MBA Marketing graduates. VIET's top recruiters include TCS, Tech Mahindra, HCL, and Byjus.

Ques. Is there a management quota for MBA admissions at VIET?

Ans. The majority of MBA seats at VIET are filled through AP ICET-based centralized counselling (government quota). A limited number of management quota (Category B) seats may be available. Students interested in management quota admissions should contact the college directly at 9959617477 or 9959617476.

Ques. Can students from other states apply for MBA (Marketing) at VIET?

Ans. AP ICET is primarily for candidates seeking admission to MBA/MCA programs in Andhra Pradesh. Candidates from other states can appear for AP ICET if they meet the eligibility criteria, but local/AP domicile candidates are given priority in seat allotment. Non-local candidates may also explore management quota seats by contacting the college directly.