Master of Business Administration [MBA] (Marketing) From TAPMI, Manipal
What's New in TAPMI?
21 Nov, 2024
- TAPMI Manipal has released the Admission Schedule for MBA 2024-2026 batch. The last date to apply for admission is Dec 28, 2024. Further, the final selection of candidates and the first admission list will be declared on April 10, 2025 (Tentatively). The GD & PI will be conducted in February- March 2025. Interested candidates must visit the official website @www.tapmi.edu.in/ to apply.
- TAPMI Manipal has launched a new MBA program in Artificial Intelligence & Data Science (MBA – AI & DS). It is a 2 year (6 trimester) PG program co-taught by the faculty of Manipal School of Information Sciences and Industry Professionals.
18 Nov, 2024
- XAT 2025 Registration is open at xatonline.in for admission to MBA/ PGDM courses. The last date to register for XAT 2025 is November 30, 2024. The application edit facility is also open for all registered candidates till November 19, whereas the exam is scheduled to be conducted on January 5, 2025.
06 Nov, 2024
- CAT 2024 will be conducted on November 24, 2024. The admit card is available now and can be downloaded from the official website, iimcat.ac.in.
| Year | 1 | 2 |
|---|---|---|
| Total Year Wise fees | ₹9.07 Lakhs | ₹8.67 Lakhs |
| Total Fees | ₹907000 | ₹867000 |
| Tuition fees | ₹867000 | ₹867000 |
| other fee | ₹40000 | - |
TAPMI Upcoming Application Dates 2024
Important Events
| Events | Dates |
|---|---|
| CAT 2024 Exam Date | Upcoming Nov 24, 2024 |
| NMAT 2024 Exam Date | Ongoing Nov 05, 2024 - Dec 20, 2024 |
| XAT Registration Timeline | Ongoing Jul 15, 2024 - Dec 24, 2024 |
| XAT Admit card Availability | Tentative Dec 29, 2024 |
| XAT Exam Date | Jan 05, 2025 |
| CAT 2024 Result Date | Tentative Jan 10, 2025 |
| XAT Result | Tentative Jan 15, 2025 |
| CMAT Registration Timeline | Tentative Mar 29, 2025 - Apr 23, 2025 |
| CMAT Admit Card Date | Tentative May 06, 2025 |
| CMAT Exam Date | Tentative May 15, 2025 |
Expired Events
| Events | Dates |
|---|---|
| CAT 2024 Admit Card Date | Nov 05, 2024 |
| NMAT 2024 Scheduling Date | Aug 01, 2024 - Oct 14, 2024 |
| NMAT 2024 Registration Date | Aug 01, 2024 - Oct 10, 2024 |
Important Events
| Events | Dates |
|---|---|
| CMAT Registration Timeline | Tentative Mar 29, 2025 - Apr 23, 2025 |
| CMAT Admit Card Date | Tentative May 06, 2025 |
| CMAT Exam Date | Tentative May 15, 2025 |
| CMAT Result | Tentative Jun 06, 2025 |
Important Events
| Events | Dates |
|---|---|
| XAT Registration Timeline | Ongoing Jul 15, 2024 - Dec 24, 2024 |
| XAT Admit card Availability | Tentative Dec 29, 2024 |
| XAT Exam Date | Jan 05, 2025 |
| XAT Result | Tentative Jan 15, 2025 |
Important Events
| Events | Dates |
|---|---|
| CAT 2024 Exam Date | Upcoming Nov 24, 2024 |
| CAT 2024 Result Date | Tentative Jan 10, 2025 |
Expired Events
| Events | Dates |
|---|---|
| CAT 2024 Admit Card Date | Nov 05, 2024 |
| CAT 2024 Registration Date | Aug 01, 2024 - Sep 13, 2024 |
Important Events
| Events | Dates |
|---|---|
| NMAT 2024 Exam Date | Ongoing Nov 05, 2024 - Dec 20, 2024 |
Expired Events
| Events | Dates |
|---|---|
| NMAT 2024 Scheduling Date | Aug 01, 2024 - Oct 14, 2024 |
| NMAT 2024 Registration Date | Aug 01, 2024 - Oct 10, 2024 |
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TAPMI Cutoff 2024
TAPMI, CAT Cutoff 2023
The CAT 2023 cutoff percentile for the Master of Business Administration [MBA] (Marketing) at TAPMI was 85 for the General category.
| Round | Cutoff |
|---|---|
| Round 1 | 85 |
TAPMI, NMAT Cutoff 2023
The NMAT 2023 cutoff percentile for the Master of Business Administration [MBA] (Marketing) at TAPMI was 80 for the General category.
| Round | Cutoff |
|---|---|
| Round 1 | 80 |
TAPMI, XAT Cutoff 2023
The XAT 2023 cutoff percentile for the Master of Business Administration [MBA] (Marketing) at TAPMI was 85 for the General category.
| Round | Cutoff |
|---|---|
| Round 1 | 85 |
TAPMI, CMAT Cutoff 2023
The CMAT 2023 cutoff percentile for the Master of Business Administration [MBA] (Marketing) at TAPMI was 95 for the General category.
| Round | Cutoff |
|---|---|
| Round 1 | 95 |
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TAPMI Master of Business Administration [MBA] (Marketing) Ranking
Outlook Ranking
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Eligibility Criteria
A Graduate Degree from a recognized University with not less than 50% marks (Final year students may also apply. However, the admission shall be cancelled if they obtain less than 50% in their graduation).
Course Details
TAPMI MBA in Marketing is a 2-year full-time program. The fee for the MBA - Marketing is INR 17.34 Lakhs. The Highest Package for MBA - Marketing 2024 batch remained at INR 17.01 LPA.
MBA in Marketing program at TAPMI creates an Opportunity for Intensive Focus on Marketing from the 1st Year. It laids a strong foundation in 1st year, then provides an opportunity for Advanced Marketing Learning in the 2nd year. All the students take up an Internship at the end of 3rd Trimester. The program comes with 3 Super-specialization tracks, Digital Marketing Management, Sales & Customer Service Management and Brand & Product Management.
TAPMI MBA - Marketing admission is based on valid CAT / XAT / NMAT / GMAT based.
Table of Content
- TAPMI MBA - Marketing Highlights
- TAPMI MBA - Marketing Admission Stories
- TAPMI MBA - Marketing Cutoff
- TAPMI MBA - Marketing Course Details
- TAPMI MBA - Marketing Eligibility Criteria & Fees
- TAPMI MBA - Marketing Admission Process
- TAPMI MBA - Marketing: How to Apply?
- TAPMI Vs KJ Somaiya Vs IMI Delhi
- TAPMI MBA - Marketing Placements 2024
- TAPMI MBA - Marketing Rankings 2024
- TAPMI MBA - Marketing FAQs
TAPMI MBA - Marketing Highlights
| Particulars | Details |
|---|---|
| Program | Master of Business Administration in Marketing |
| Basic Eligibility | Graduated with a Minimum of 50% Marks |
| Selection Criteria | CAT or XAT or NMAT or GMAT Scores, Academic Scores, Work Experience, Extempore, Group Discussions, Personal Interview |
| Specializations | Digital Marketing Management, Sales & Customer Service Management, Brand & Product Management |
| Total Fees | INR 17,34,000 |
| Placement 2024 | Highest Package - INR 17.01 LPA; Average Package - INR 13.35 LPA |
| Top Recruiters | MichaelPage, Airtel, MagicBricks, Oracle, Capgemini etc |
| Ranking | 42nd in Management Category by NIRF 2023 |
TAPMI MBA - Marketing Admission Stories
MBA - Marketing Admission at TAPMI is based on various criteria. Group Discussion / Personal Interview weightage is 40% followed by Entrance Exam (35%). The rest depends on Academic Scores, Gender Diversity & Extra-curricular activities. Here are some of the Admission Stories from TAPMI Students to help you to prepare for MBA - Marketing Admission.
| Admission Story | Work Experience | Entrance Exam Scores | Graduation Percentage |
|---|---|---|---|
| TAPMI Admission Story Sumit Saurabh | S T Fabricators - 30 months, Supervision of Mechanical Equipments | CAT (86.4) | 70.37% |
| TAPMI Admission Story Kusum Nehrotra | Fresher | CMAT (92) | 66% |
| TAPMI Admission Story Aishwarya Kiran Mangraj | Infosys - 4.2 Years | TAPMI (90) | 80% |
| TAPMI Admission Story Mohd Yusuf | Collegedunia - 8 Months, Content Specialist | XAT (89.2) | 77% |
| TAPMI Admission Story Rishi Yadav | Sales & Marketing Associate | CAT (86) | 78% |
| TAPMI Admission Story Harshit Singh | Jaiveek Agro Biotech Pvt. Ltd - 3 Years, Assistant Projects & Business Development Associate | CAT (90) | 70% |
Read More: How to Prepare for MBA GD/PI?
TAPMI MBA - Marketing Cutoff
TAPMI MBA - Marketing Admission is based on CAT / XAT / NMAT / GMAT scores. Given below is the Expected Cutoff for MBA - Marketing batch 2025:
| Tests | Expected 2024 Cutoff |
|---|---|
| CAT | 85 Percentile |
| XAT | 85 Percentile |
| NMAT | 240 Score |
| GMAT | 630 Score |
TAPMI MBA - Marketing Course Details
- TAPMI MBA - Marketing is a 2-year full-time Program, divided into 6 Trimesters.
- The Curriculum Includes Core and Electives Courses.
- Course Work for 1st Year consists of 60 Credits and 52 Credits for 2nd Year.
- After Completion of First Year, Students get the Opportunity for Summer Internship.
- Students can choose from 3 Super-specialization tracks - Digital Marketing Management, Sales & Customer Service Management and Brand & Product Management.
TAPMI MBA - Marketing Syllabus
Syllabus for MBA - Marketing Program is as follows:
| Term | Course Name | Total Credits |
|---|---|---|
| Term 1 | Excel for Managers; Basics of Accounting; Basic Statistics; Business Statistics; Managerial Communication; Introduction to Case Method; Managerial Economics; Organizational Behaviour; Financial Accounting; Sustainability, Responsibility, Managerial Ethics (SRME); Marketing Management – 1; Viva Voce – 1 | 20 |
| Term 2 | Operations Management; Business Communication and Presentations; Business and Impact Planning for Social Enterprises; Management Accounting; Macro Economics; Excel Skills for Business (C); Marketing Management – 2; Consumer Behaviour; Brand Management; Viva-Voce – II | 20 |
| Term 3 | Marketing Research; Digital Transformation; Sales and Distribution Management; Advertising and Media; Strategic Management; Integrative Thinking Simulation; Financial Management; Society, Environment, Values & Attitudes – SEVA; Viva-voce III | 20 |
| Term 4 | Super Specialization; Business to Business Marketing; Services Marketing; Ethical Issues in Sales and Marketing; Applied Learning Segment | 23 |
| Term 5 | Super Specialization; Business Leadership; BrandScan; Human Resources Management; Applied Learning Segment | 15 |
| Term 6 | Super Specialization; Legal Aspects of Business; International Marketing; MarkStrat; Applied Learning Segment | 14 |
There are Super-specialization Track and Applied Learning Segment in MBA - Marketing program, they are as follows:
Super-specialization Track:
| Track | Course Name |
|---|---|
| Digital Marketing Management | Digital Branding, creative development and production; DM Agency: Account Planning & client servicing; Digital Media planning; Advanced SEO & SEM; Advanced Social Media Marketing (Facebook, Linked-In and YouTube); Website design, audit and analytics; Email Marketing; Remarketing and Lead qualification; E-Commerce Marketplace- Operations and sales; Content Management and Marketing; Online Reputation Management; Customer Analytics; Building an E-Commerce store; Sales Promotion in digital media; CRM in digital space; Affiliate Marketing |
| Sales and Customer Service Management | Personal Selling and Sales Negotiation; Marketing of FMCG products; Customer Retention and Lifecycle Management; Call Center Management; E-Commerce Marketplace- Operations and sales; CRM tools and platform; Branded Retail Operations management; DSA channel Management; Sales Force Management; Sales Promotion management; IT Selling; Sales Presentation and Reports; Sales Analytics; Rural Marketing; Supply Chain Management |
| Brand and Product Management | Integrated Branding; Account Planning & client servicing; Creative Development – Copy and Art; Pricing Strategy; Media planning: Integrating traditional and digital; New Product design and development and go to market strategy; Marketing of FMCG products; Customer Acquisition: Lead Management Program and process; Sales Promotion and trade marketing; E-Commerce -Customer acquisition and Analytics; Consumer Research methods for decision making (Advanced); Marketing Analytics; Capstone in Product Management; PR and Event management; Writing Research and product reports |
Applied Learning Segment (ALS)
| Track | Course Name |
|---|---|
| Digital Marketing Management | Social Selling; Personal Branding or building a website; Fintech immersion; Digital Media planning Workshop |
| Sales and Customer Service Management | Channel Management-Field Project; Emotional Intelligence workshop; Selling Financial services certification; Power BI and Tableau platform learning |
| Brand and Product Management | Media and Production (or Fintech) - Field project; Packaging and Merchandising workshop; Fintech immersion course; Market research workshop |
TAPMI MBA - Marketing Eligibility Criteria & Fees
Eligibility Criteria:- Candidates who have a Bachelor’s degree with a minimum of 50% marks or
- Students in their Final Year of Graduation (Admission will be cancelled if the Student obtain less than 50% in his / her Graduation)
TAPMI charges INR 8,67,000 for 1 year. The total fees is INR 17,34,000. Details for the same are given below.
| Particulars | Fees for 1st Year | Fees for 2nd Year | Total Fees (In INR) |
|---|---|---|---|
| Tuition Fee | INR 8,67,000 | INR 8,67,000 | INR 17,34,000 |
| Hostel Fee | INR 1,65,000 | INR 1,80,000 | INR 3,45,000 |
| Alumni Lifetime Membership Fee | INR 20,000 | ||
| Caution Deposit (Refundable) | INR 40,000 | ||
TAPMI MBA - Marketing Admission Process
Admission Process of TAPMI consists of 3 different Selection Criteria. They are as follows:
Stage 1: Shortlisting
For Candidates who have Work Experience of less than 20 Months as on March 31, 2025.
| Tests | Expected 2024 Cutoff |
|---|---|
| CAT | 85 Percentile |
| XAT | 85 Percentile |
| GMAT | 630 |
| Graduation | 60% |
| 12th Exam | 60% |
| 10th Exam | 60% |
TAPMI follows Profile-based Shortlisting. Profile considered for Shortlisting consists of
- Valid CAT / XAT / NMAT / GMAT scores (whichever is higher)
- Academic Profile (10th, 12th, Graduation)
- Work Experience
- Extra-curricular Achievements (State / National / International if any)
Stage 3: Final Selection Final Selection is based on Entrance Exam Score + Academic Profile + Work Experience + Extempore + GD Score + PI Score. The weightage for the Final Selection is as follows:
| Components | Weightage |
|---|---|
| Valid Entrance Exam Scores | 35% |
| Score for Academic Performance (in X, XII, Undergraduate Degree) | 15% |
| Group Discussion / Extempore / Personal Interview | 45% |
| Weightage for Gender Diversity and Extra-curricular Activities | 5% |
| Total | 100% |
TAPMI MBA - Marketing: How to Apply?
The application process for the MBA - Marketing Program is online at TAPMI. Candidates have to visit the Admission Portal through TAPMI's official website and Follow the steps:
- Register yourself by creating a login ID using the Email ID and Phone Number.
- Sign in and Proceed with the Form.
- Enter the Mandatory Details and Upload the Necessary Documents.
- Pay the Application Fees and Submit the Application Form.
- Application Fee is INR 1000. It can be paid online via Debit, Credit Card or Online Banking Payment Facility.
TAPMI Vs Jaipuria Vs IMT Nagpur
Here’s a quick information about some Top Universities for you in comparison to TAPMI
| College Name | TAPMI | KJ Somaiya | IMI Delhi |
|---|---|---|---|
| Course Fees | INR 17.34 Lakhs - Total Fees | INR 20.87 Lakhs - Total Fees | INR 20.95 Lakhs - Total Fees |
| Popular Electives | Digital Marketing Management, Sales & Customer Service Management, Brand & Product Management | Human Resource Management, Strategy, Finance, Marketing | Human Resource Management, Banking & Financial Services |
| Highest Package | INR 17.01 LPA (PGDM Marketing) | INR 25.96 LPA | INR 50 LPA |
| Average Package | INR 13.35 LPA (PGDM Marketing) | INR 12.32 LPA | INR 17.01 LPA |
| NIRF Ranking | 42 | 45 | 34 |
| Accepted Entrance (Minimum Cut-off) | CAT (85), XAT (85) | CAT (83), XAT (70) | CAT (88) |
| Quick Links | TAPMI | KJ Somaiya | IMI Delhi |
TAPMI MBA - Marketing Placements 2024
TAPMI recently released its Placement Report for 2024. According to the report, TAPMI achieved 100% Placement for MBA - Marketing program. Reputed Recruiters who took part in the Placement Drive were Adani, Airtel, Gartner, Piramal, Axis Bank etc. Here are some details of MBA - Marketing Placements for batch 2024.
| Number of Students | 24 |
| Highest Package | INR 17.01 LPA |
| Average Package | INR 13.35 LPA |
| Key Recruiters | Adani, Airtel, Gartner, Piramal, Axis Bank etc |
TAPMI MBA - Marketing Rankings 2024
TAPMI is one of the Top Management Institutes in India. TAPMI has been ranked by several Ranking Bodies. Here are some of the Top Rankings of TAPMI.
| Ranking Body | Year | Rank |
|---|---|---|
| National Institutional Ranking Framework (NIRF) | 2023 | 42nd in Management Category |
| Indian Institutional Ranking Framework (IIRF) | 2024 | 11th in Management (Pvt) |
| 2023 | 7th in Management (Pvt) | |
| Business Today (BT) - MDRA | 2021 | 4th in South Zone |
| 10th in India’s Best B-Schools | ||
| 21st in Overall | ||
| Outlook - ICARE | 2021 | 5th in Private MBA Institutions |
| 4th in Standalone Institutions | ||
| 2nd in South Zone | ||
| Economic Times | 2021 | 35th Overall |
| 37th in Finance | ||
| 28th in Human Resource (HR) |
TAPMI Famous Alumni
| Name | Achievements |
|---|---|
| Sushil J. Shah (Batch 2001-03) | Associate Director - Global Banking CCO, India, The Hongkong and Shanghai Banking Corporation Limited, India |
| Priyanka Neogi (Batch 2001-03) | Vice President – National Product and Programme Head Privy League, Kotak Mahindra Bank |
| Atul Mohan (Batch 2004-06) | Ex Vice President- Human Resource and Administration, BlueStone. |
| Kajal Kiran (Batch 2001-03) | Consultant - Franklin Templeton Investments India |
| Sundar Ramani | Managing Director and Head of International Markets - HSBC Private Bank, Singapore |
Startup by TAPMI Alumni
Data Sourced from LinkedIn*| Name | Startup |
|---|---|
| Rahul Kamath (Batch 1996-98) | Owner - Bola Surendra Kamath And Sona |
| Suyash Saboo (Batch 2010-12) | Owner - Saboo And Company |
| Charudutt Sehgal (Batch 2016-18) | Co-Owner - Vayugati Warehousings |
| Jaikishan Vador (Batch 2015-17) | Proprietor / Owner - Shakti Trades |
| Deepti Jacob | Founder and Chief Counselor - Sitara Emotional Counselling Center |
TAPMI MBA - Marketing FAQs
Ques. What Specializations are offered to MBA - Marketing Program at TAPMI?
Ans. TAPMI offers 3 Super-specialization tracks for MBA - Marketing program, they are
- Digital Marketing Management
- Sales & Customer Service Management
- Brand & Product Management
Ques. How many Credits are there in the MBA - Marketing Program at TAPMI?
Ans. A total of 112 Credits are there in the MBA - Marketing Program. 1st. 2nd and 3rd Term have a credit of 20 each. While 4th term has 23 Credits, 5th and 6th term has 15 & 14 Credits respectively.
Ques. What was the Placement Statistics for MBA - Marketing program at TAPMI?
Ans. MBA - Marketing program recorded 100% Placement for Batch 2024. The Highest package stood at INR 17.01 LPA while the Average package remained at INR 13.35 LPA.
Ques. What is the total fee for the MBA - Marketing program at TAPMI?
Ans. The total fee for the MBA - Marketing program at TAPMI is INR 16 Lakhs.
Ques. How many seats are there at TAPMI for MBA - Marketing program?
Ans. A total of 60 seats are available for TAPMI’s MBA - Marketing program.
Master of Business Administration [MBA] (Marketing) Comparison
| TAPMI | |
|---|---|
| Reviews Rating | |
| Cost To Study | Total Fees ₹1774000 (2 Years ) |
| Ranking | # Ranked 21/275 by India Today Management Ranks |
| Highest Salary | ₹3202000 |
| Average Salary | ₹1384000 |
| General Course Details | Duration - 2 Years Course Offered - Full Time Mode - Full Time Degree Type - On Campus Course Level - Post Graduation Course Credential - Degree |
| Eligibility | Graduation with 50%+CAT/XAT |
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Why To Join TAPMI - Reviews & Rating
Likes
- The environment was extremely professional with no biasedness
- 24*7, canteen facilities was available, flexibility of using library and other facilities at any time
Dislikes
- Taste of the hostel food wasn't that great.
- Nightouts wasn't allowed, and also very strict rules about attendance.
Fees and Financial Aid:
Fees was 15Lakhs per annum, excluding hostel one. With hostel its 17.5 lakhs also 40k should be given to security deposits and 20k for annum fees. These are the mandory fees which every has to pay before starting the course. Ya, they provide scholarship as well on merit of a particular student. And they were totally responsible for individuals placement.
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TAPMI: 2 Answered Questions
Can I expect final admission in MBA marketing with waiting list 20 in TAPMI?
If you are waitlisted at 20 in the first waitlist, there is a fair chance that you can convert it in the upcoming waitlists. As the waitlist of new and babyIIMs moves, the speed at which the waitlist of colleges that comes below IIM in rankings, like TAPMI, is pretty faster, so it is likely that you will get a call from TAPMI. The waitlist for TAPMI easily moves from 400 - 600, so considering the waitlist of 20, there is a high chance that you will get a call from the college.
I got MBA PGDM in IMT-DCP and MBA marketing in Tapmi. Which is better, which should I join?
Since you haven't mentioned your background or favorite stream, I'll answer generally. Both schools seem fine. You can take IMT if you want to work in marketing. In your case, DCP's fees are a bit high, but you get a good amount of exposure. You can take IMT if you want to work in marketing. In your case, DCP's fees are a bit high, but you get a good amount of exposure. Placements are a mix of your character and luck, so everything depends on both.
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TAPMI Latest News
TAPMI Conducts Induction for MBA 2024 Batch; 521 Candidates Inducted
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TAPMI Manipal Announces Former IIM Lucknow North Campus Dean Dr. Rajeev Kumra as New Director
Weightage of Academics and Work Experience in CAT 2024
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