LIBA Exec Diploma Marketing FAQs
Ques. Is work experience mandatory for admission to the Executive Diploma in Marketing?
Ans. No, work experience is not mandatory. However, candidates with relevant professional background in marketing, sales, advertising, or business development are preferred as they can better relate to the course content and contribute to classroom discussions.
Ques. Can I pursue this program while working full-time?
Ans. Yes, absolutely. The program is specifically designed for working professionals with flexible scheduling options. Weekday classes run from 6:45 PM to 8:30 PM (Monday-Thursday), and weekend classes are held on Saturday (5:00 PM - 8:30 PM) and Sunday (9:00 AM - 1:30 PM), allowing you to balance work and studies.
Ques. What is the placement scenario for Executive Diploma in Marketing graduates?
Ans. While placement statistics are not exclusively tracked for the Executive Diploma program, LIBA's overall placement record shows 95% placement rate with an average salary of 11.20 LPA. Many Executive Diploma graduates secure promotions or better positions in their current organizations or move to new roles in marketing, advertising, or business development leveraging their enhanced marketing knowledge.
Ques. Is this program recognized by employers and for higher education?
Ans. Yes, the Executive Diploma is recognized by AICTE and accredited by NBA. The qualification is valued by employers across sectors including FMCG, advertising, digital marketing, e-commerce, and retail. Graduates can also pursue further studies like PGDM or MBA programs with specialization in marketing.
Ques. What is the difference between this Executive Diploma and a full-time PGDM in Marketing?
Ans. The Executive Diploma is a one-year, part-time program designed for working professionals with flexible scheduling. The full-time PGDM is a two-year intensive program for full-time students. Both are AICTE-approved, but the PGDM offers more comprehensive curriculum and higher placement packages.
Ques. How is the capstone project structured in the program?
Ans. The capstone project is conducted during the second half of the program (off-campus phase). Students work on real-world marketing problems or case studies, applying concepts learned in the classroom. The project may involve developing marketing strategies, conducting market research, or creating digital marketing campaigns. The project is evaluated based on research quality, practical applicability, and presentation. This hands-on experience provides valuable insights into actual marketing operations and industry practices.
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