LIBA Executive Diploma Programme in Marketing in Al Era : Fees 2026, Course Duration, Dates, Eligibility

Nungambakkam, ChennaiEstd 1979 University of Madras Chennai, Chennai
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Collegedunia Team

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The Executive Diploma Programme in Marketing at LIBA is a one-year, part-time management diploma designed for working professionals and fresh graduates seeking to develop expertise in modern marketing strategies and digital transformation. The program covers brand management, digital marketing, consumer behavior, market research, and strategic marketing planning with emphasis on AI-driven marketing tools and techniques. With a total fee of 128,000, the course is offered in both weekday (Monday-Thursday, 6:45 PM - 8:30 PM) and weekend modes (Saturday 5:00 PM - 8:30 PM, Sunday 9:00 AM - 1:30 PM). The program combines six months of intensive on-campus learning with six months of off-campus study culminating in a capstone project. LIBA, ranked 6th among top 150 private business schools in India and 3rd in the South zone (excluding IIMs), is known for its values-based education and industry-relevant curriculum. The course is popular among marketing professionals and entrepreneurs looking to enhance their marketing acumen and stay competitive in the rapidly evolving digital marketing landscape.

Admissions for the Executive Diploma Programme in Marketing are currently ongoing for the 2026-27 academic year. The application portal is open, and interested candidates can apply directly through the LIBA admissions website. Based on historical trends, the application deadline for Executive Diploma programs typically falls around March 2026. The selection process involves screening of applications followed by a personal interview round. Shortlisted candidates receive interview call letters with specific dates and times. The program typically commences in June/July for the new batch. Candidates are advised to apply early as seats are limited and filled on a first-come, first-served basis after interview selection.

Key Points

  • Flexible scheduling with weekday and weekend options for working professionals
  • Curriculum focused on AI-driven marketing strategies and digital transformation
  • Faculty includes both academicians and industry practitioners with extensive marketing experience
  • Networking opportunities with alumni and industry leaders in marketing and advertising
  • Capstone project providing hands-on experience in real-world marketing campaigns
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LIBA Exec Diploma Marketing Fees

The Executive Diploma in Marketing at LIBA is an affordable executive program with a total fee of 128,000 for the entire one-year duration. This cost-effective pricing makes it accessible to working professionals seeking quality management education in marketing without significant financial burden. The fee structure is transparent with no hidden charges, and the program offers excellent value for money considering LIBA's reputation and the comprehensive curriculum delivered by experienced faculty with industry expertise.

Fee Breakdown

Fee ComponentAmount (INR)
Tuition Fee128,000
Total Fees128,000
  • The fees mentioned are for the entire one-year program.
  • Fees are refundable as per LIBA's refund policy.
  • Payment can be made in full or in installments as per the college's payment schedule.
  • No additional charges for hostel as this is a part-time program for working professionals.
  • Candidates should verify the exact payment schedule and any applicable GST with the admissions office.

LIBA Exec Diploma Marketing Admission 2026

The admission process for the Executive Diploma in Marketing is merit-based and designed to select candidates with strong academic backgrounds and relevant work experience. LIBA prioritizes candidates who demonstrate commitment to professional development and have the potential to benefit from the program. The selection committee evaluates applications based on academic credentials, work experience, and performance in the personal interview round.

LIBA Admission Dates

EventTimeline
Application Portal OpensDecember 31, 2025
Application DeadlineMarch 30, 2026 (Tentative)
Interview RoundApril-May 2026 (Tentative)
Program CommencementJune/July 2026
The dates mentioned above are tentative and subject to change.

Eligibility Criteria

  • Graduation in any discipline from a recognized university with a minimum of 50% marks aggregate
  • No specific work experience requirement, though candidates with relevant professional background in marketing, sales, or business are preferred
  • Indian nationals and foreign nationals/NRI/OCI candidates are eligible to apply

Admission Process

  • Online application submission through the LIBA admissions portal (https://erp.liba.edu/libaonline/application/transaction/applicantRegistration.jsp)
  • Application fee of 944 (including GST) to be paid at the time of application submission
  • Application fees are non-refundable
  • Shortlisted candidates will be invited for a personal interview round
  • Interview call letters will include the exact date, time, and venue details
  • Final selection based on interview performance and academic credentials

LIBA Exec Diploma Marketing Scholarships 2026

LIBA offers financial assistance to deserving and needy candidates through merit-based and need-based scholarships. While scholarships for part-time executive programs are limited compared to full-time programs, eligible candidates may receive support based on their financial circumstances and academic merit. The college also facilitates education loans through partnerships with leading banks like SBI and PNB, offering fast processing and low-interest rates to make education more accessible.

Scholarship Options

Scholarship TypeEligibilityAmountApplication Deadline
Merit-Based ScholarshipOutstanding academic record and interview performancePartial fee waiver (up to 25%)At the time of admission
Need-Based ScholarshipDemonstrated financial need and academic meritPartial to full fee waiverAt the time of admission
Minority ScholarshipCandidates from minority communitiesFull tuition fee coverageAt the time of admission
Education Loan (SBI/PNB)All eligible candidatesUp to 100% of feesOngoing
  • Scholarship amounts and eligibility criteria are subject to change.
  • Candidates must maintain 50% marks and 75% attendance to retain scholarship benefits.
  • Education loans are processed quickly with minimal documentation.
  • Interested candidates should contact the admissions office for detailed information on scholarship application procedures and required documents.

LIBA Exec Diploma Marketing Placement 2026

Placement Statistics

MetricValue
Placement Rate95%
Average Salary11.20 LPA

While placement statistics are not exclusively tracked for the Executive Diploma program, LIBA's overall placement record shows 95% placement rate with an average salary of 11.20 LPA. Many Executive Diploma graduates secure promotions or better positions in their current organizations or move to new roles in marketing, advertising, or business development leveraging their enhanced marketing knowledge.

LIBA Exec Diploma Marketing FAQs

Ques. Is work experience mandatory for admission to the Executive Diploma in Marketing?

Ans. No, work experience is not mandatory. However, candidates with relevant professional background in marketing, sales, advertising, or business development are preferred as they can better relate to the course content and contribute to classroom discussions.

Ques. Can I pursue this program while working full-time?

Ans. Yes, absolutely. The program is specifically designed for working professionals with flexible scheduling options. Weekday classes run from 6:45 PM to 8:30 PM (Monday-Thursday), and weekend classes are held on Saturday (5:00 PM - 8:30 PM) and Sunday (9:00 AM - 1:30 PM), allowing you to balance work and studies.

Ques. What is the placement scenario for Executive Diploma in Marketing graduates?

Ans. While placement statistics are not exclusively tracked for the Executive Diploma program, LIBA's overall placement record shows 95% placement rate with an average salary of 11.20 LPA. Many Executive Diploma graduates secure promotions or better positions in their current organizations or move to new roles in marketing, advertising, or business development leveraging their enhanced marketing knowledge.

Ques. Is this program recognized by employers and for higher education?

Ans. Yes, the Executive Diploma is recognized by AICTE and accredited by NBA. The qualification is valued by employers across sectors including FMCG, advertising, digital marketing, e-commerce, and retail. Graduates can also pursue further studies like PGDM or MBA programs with specialization in marketing.

Ques. What is the difference between this Executive Diploma and a full-time PGDM in Marketing?

Ans. The Executive Diploma is a one-year, part-time program designed for working professionals with flexible scheduling. The full-time PGDM is a two-year intensive program for full-time students. Both are AICTE-approved, but the PGDM offers more comprehensive curriculum and higher placement packages.

Ques. How is the capstone project structured in the program?

Ans. The capstone project is conducted during the second half of the program (off-campus phase). Students work on real-world marketing problems or case studies, applying concepts learned in the classroom. The project may involve developing marketing strategies, conducting market research, or creating digital marketing campaigns. The project is evaluated based on research quality, practical applicability, and presentation. This hands-on experience provides valuable insights into actual marketing operations and industry practices.

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