Bachelor [General Studies: Arts, Media & Entertainment Emphasis] From University of Arizona

Develop skills in criticism and evaluation of art forms, an understanding of the processes by which art and creativity are communicated, and an academic knowledge of promotion and marketing in the performing arts.

The knowledge of art, music, media, cultural traditions, and popular culture gained with a Bachelor of General Studies with a concentration in Arts, Media, and Entertainment provides a solid foundation for a variety of careers. A graduate in the Arts, Media, and Entertainment concentration could work in print media, film and television, theatre, public relations, outreach, or marketing. This concentration is also good preparation for graduate studies in media arts, art history, and cultural studies.General Studies, like many majors, teaches content and skills that can be applied to a wide variety of career fields. This major does not restrict you to a specific field.