NBU MBA Marketing Management: Fees 2026, Course Duration, Dates, Eligibility

Darjeeling, West BengalState UniversityEstd 1962NAAC Grade B++
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Collegedunia Team

Content Curator | Updated on - Jul 19, 2026

The Master of Business Administration (MBA) in Marketing Management is a 2-year full-time postgraduate program offered by the Department of Management at University of North Bengal, a NAAC-accredited institution. This specialized MBA program is designed to equip students with advanced knowledge and practical skills in marketing strategy, consumer behavior, digital marketing, brand management, and market research. The curriculum combines theoretical foundations with case studies, industry projects, and practical training, preparing graduates for leadership roles in marketing and business management. The program emphasizes strategic thinking, analytical skills, and contemporary marketing practices essential for the modern business environment.

Admission Status and Important Dates: MBA admissions at University of North Bengal are conducted annually. For the 2026 academic year, interested candidates must have a valid score in CAT, MAT, CMAT, ATMA, JMET, XAT, WBJEMAT, or NBU-MAT. The selection process includes Group Discussion (GD: 25 marks), Personal Interview (PI: 40 marks), Essay Writing (25 marks), and Extempore (10 marks). Candidates scoring a minimum of 50% in the composite score are eligible for provisional admission. Application fee is INR 500 (INR 600 for postal submission). Interested candidates are advised to visit the official NBU website (www.nbu.ac.in) for the latest admission notification and schedule.

Key Points:

  • Comprehensive curriculum covering marketing strategy, consumer behavior, digital marketing, and brand management
  • Industry-relevant case studies and real-world project assignments
  • Access to modern business laboratory and computing facilities
  • Faculty expertise in marketing, business strategy, and management
  • 60 seats available with reservation for SC/ST candidates
  • Median placement salary of INR 3 LPA
  • Opportunity to interact with industry professionals and guest lecturers.

NBU MBA Fees

Fee Structure

Fee ComponentAmount (2 Years)
Tuition Fees₹1,60,000
Hostel Fees (Optional)₹21,400
One-time Payment₹770
Total Fees (with Hostel)₹1,82,170
Total Fees (without Hostel)₹1,60,770
  • Hostel fees are optional and applicable only for students opting for hostel accommodation.
  • Fees are subject to change as per university notification.
  • Payment can be made in installments as per university guidelines.

NBU MBA Admission 2026

Important Dates

Application fee is INR 500 (INR 600 for postal submission).

  • Interested candidates are advised to visit the official NBU website (www.nbu.ac.in) for the latest admission notification and schedule.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

  • Bachelor's degree (Graduation) from a recognized university with minimum 50% aggregate marks (45% for SC/ST/OBC candidates)
  • Valid score in CAT, MAT, CMAT, ATMA, JMET, XAT, WBJEMAT, or NBU-MAT
  • Candidates from any discipline are eligible (except Fine Arts and Performing Arts graduates)
  • Strong communication and analytical skills.

Admission Process:

  • Online application submission through the official NBU website
  • Valid entrance exam score (CAT/MAT/CMAT/ATMA/JMET/XAT/WBJEMAT/NBU-MAT)
  • Group Discussion and Personal Interview
  • Essay Writing and Extempore
  • Document verification at the university campus
  • Final admission after fee payment.

NBU MBA Scholarships 2026

Scholarships Offered

ScholarshipDescription
Merit-based scholarshipsfor outstanding performers
SC/ST scholarshipsas per government norms
Rajiv Gandhi National Fellowshipfor SC/ST candidates
Maulana Azad National Fellowshipfor Minority Students
Need-based financial assistancefor economically disadvantaged students
  • Candidates should contact the university's financial aid office for specific details on scholarship availability and application procedures.
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NBU Latest Updates and News

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03 Aug, 2026 CAT 2026 registration begins. Aspirants can register @iimcat.ac.in till Sept 15, 2026. CAT 2026 is scheduled for Nov 29, 2026. Read News.

NBU MBA FAQs

Ques. What is the duration of MBA (Marketing Management) at NBU?

Ans. The MBA program is a 2-year full-time degree course, typically divided into four semesters of 6 months each. Students are required to complete coursework, case studies, projects, and internships during this period.

Ques. Is the MBA in Marketing Management offered in distance mode?

Ans. No, the MBA in Marketing Management is offered in full-time mode only, requiring regular on-campus attendance, participation in group discussions, and practical training.

Ques. What are the career prospects after completing MBA in Marketing Management?

Ans. Graduates can pursue careers as Marketing Managers, Brand Managers, Product Managers, Digital Marketing Specialists, Market Research Analysts, Sales Managers, and Business Development Executives in multinational companies, startups, advertising agencies, and consulting firms.

Ques. What entrance exams are accepted for MBA admission at NBU?

Ans. NBU accepts scores from CAT, MAT, CMAT, ATMA, JMET, XAT, WBJEMAT, and NBU-MAT. Candidates must have a valid score from any of these entrance exams for MBA admission.

Ques. What is the placement record of NBU MBA graduates?

Ans. NBU MBA has a median placement salary of INR 3 LPA. Many graduates are placed in reputed companies across various sectors including FMCG, IT, Banking, and Consulting.

Ques. Can I apply for MBA if my bachelor's degree is not in Commerce?

Ans. Yes, candidates from any discipline (except Fine Arts and Performing Arts) are eligible to apply for MBA at NBU. The program is open to graduates from Science, Arts, Commerce, and Engineering backgrounds.

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