Content Curator | Updated on - Apr 8, 2026

The Ph.D. (Marketing) Part Time program at DBS Global University (DBSGU), Dehradun is a specialized doctoral research program offered through the Doon Business School, designed for working marketing professionals who wish to pursue advanced research while continuing their careers. The program spans a minimum of 4 years and a maximum of 6 years, with admissions held twice a year for January and July sessions. The academic fee is Rs. 50,000 per semester, and the program is offered in on-campus mode with weekend classes (Saturdays and Sundays, 9:15 AM to 6:10 PM). It is popular among marketing managers, brand professionals, digital marketing specialists, and marketing faculty who seek to earn a doctoral degree without leaving their professional roles.

Admissions for the July 2026 batch are expected to open in April-May 2026. Candidates can apply online at admissions.dgu.ac with an application fee of Rs. 750. The selection process involves a Ph.D. Entrance Test (PET) followed by an interview; candidates who have cleared UGC-NET (Management) or GATE within the last 2 years are exempt from the PET.

Key Points

Part-time Ph.D. in Marketing is designed for working professionals; classes are held on Saturdays and Sundays only.
No residency period is required for part-time scholars, but attendance in coursework and academic activities is mandatory.
Part-time candidates must submit an Employment Verification Certificate at the time of application and a No Objection Certificate (NOC) upon selection.
A Co-guide from the candidate's organization is required, subject to university approval.
Research areas include consumer behavior, digital marketing, brand management, marketing analytics, retail marketing, and international marketing.
The program follows UGC Ph.D. Regulations 2022 guidelines.

Official Link:

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Highlights
Fees
Admission
Scholarships
FAQs

DBS Global University Dehradun Latest Updates and News

11 Apr, 2026 DBS Global University Admission 2026-27 is open for UG/PG programs. Apply @doonbusinessschool.com.

DBSGU Ph.D (Marketing) Part Time Fees

The Ph.D. (Marketing) Part Time program at DBS Global University involves one-time charges for registration, course work examination, and thesis evaluation, along with a per-semester academic fee. The total fee for the minimum duration of 4 years (8 semesters) amounts to Rs. 4,30,000. Fees are payable on a semester basis and are subject to revision by the university.

Fee Structure

Fee Component	Amount (Rs.)
Registration Fee (One-time)	10,000
Course Work Examination Fee (One-time)	10,000
Thesis Evaluation Fee (One-time)	10,000
Academic Fee (Per Semester)	50,000
Academic Fee for 8 Semesters (4 Years - Minimum Duration)	4,00,000
Total Fees (Minimum Duration - 4 Years)	4,30,000

Fees are payable on a semester basis (2 semesters per year).
Scholars must pay fees for the minimum period of 4 years and for any additional period until thesis submission (maximum 6 years).
Scholarship/fee concession is available for DBSGU academic/non-academic staff, JRF/SRF/RA employed at the university, and national-level fellowship holders, as per current university policies.
Fees are subject to revision as decided by the university from time to time.
Application fee: Rs. 750 (non-refundable), payable online.

DBSGU Ph.D (Marketing) Part Time Admission 2026

The Ph.D. (Marketing) Part Time program at DBS Global University admits students twice a year for January and July sessions. The selection process involves a Ph.D. Entrance Test (PET) and an interview conducted by the Faculty Research Committee (FRC). Candidates with a valid UGC-NET (Management) or GATE qualification within the last 2 years are exempt from the PET and need to appear only for the interview.

DBS Global University Ph.D. (Marketing) Part Time Admission Dates

Event	Tentative Date
Application Open - January 2026 Batch	October - November 2025
PET and Interview - January 2026 Batch	December 2025
Batch Commencement - January 2026	January 2026
Application Open - July 2026 Batch	April - May 2026
PET and Interview - July 2026 Batch	June 2026
Batch Commencement - July 2026	July 2026

UGC NET (Management) Exam Dates

Event	Tentative Date
UGC NET June 2026 Notification	Last week of April 2026
UGC NET June 2026 Application Start	May 2026
UGC NET June 2026 Exam	June 2026
UGC NET December 2026 Notification	October 2026
UGC NET December 2026 Exam	December 2026

UGC NET qualification in Management (Subject Code 17) or GATE is accepted for PET exemption. Dates are tentative; check ugcnet.nta.ac.in for official updates.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Master's degree (MBA with Marketing specialization or relevant field) from a recognized university with a minimum of 55% marks or equivalent CGPA.
OR a four-year Bachelor's degree in a relevant field with a minimum of 75% marks or 8 CGPA.
SC/ST/OBC (non-creamy layer)/Differently-abled candidates are eligible for a 5% relaxation (from 55% to 50%).
Part-time candidates must be employed and must submit an Employment Verification Certificate at the time of application.

Admission Process:

Submit the online application form at admissions.dgu.ac along with required documents and an application fee of Rs. 750.
Upload a Preliminary Research Idea document (not exceeding 1000 words) outlining the research purpose, methodology, and area of specialization in marketing.
Download the admit card and appear for the Ph.D. Entrance Test (PET) - 90 minutes, 100 MCQs (50 General + 50 Marketing/Management-specific).
Candidates with valid UGC-NET (Management) or GATE within the last 2 years are exempt from PET and appear directly for the interview.
Appear for the interview conducted by the Faculty Research Committee (FRC).
Check selection status on the admission microsite; download the admission letter and complete fee payment within the stipulated time.
Submit Employment Verification Certificate and NOC from employer at the time of registration/orientation.

DBSGU Ph.D (Marketing) Part Time Scholarships 2026

DBS Global University offers fee concessions and scholarship support for eligible Ph.D. scholars. The following categories of candidates are eligible for financial support as per current university policies.

Scholarship Categories

Scholarship / Concession Category	Eligibility	Benefit
DBSGU Staff Concession	Academic/non-academic staff of DBS Global University	Fee concession as per university policy
JRF/SRF/RA Fellowship	Scholars employed as JRF/SRF/RA at the university	Fee concession as per university policy
National-Level Fellowship Holders	Holders of UGC-JRF, CSIR-JRF, ICMR, DST-INSPIRE, etc.	Fee concession as per university policy
Research Assistantship	Scholars completing coursework with CGPA 7.5+	Fellowship of Rs. 40,000/month (from 2nd year)

Scholarship/fee concession availability is subject to current university policies and may be revised.
Research Assistantship is primarily for full-time scholars; part-time scholars should confirm eligibility with the university.
National-level fellowship holders must submit the relevant certificate at the time of application.
For the latest scholarship details, contact the university admissions office or visit dgu.ac.

DBSGU Ph.D (Marketing) Part Time FAQs

Ques. Can I pursue a Part Time Ph.D. in Marketing at DBSGU while working as a marketing manager?

Ans. Yes, the Part Time Ph.D. in Marketing at DBSGU is specifically designed for working professionals like marketing managers. Classes are held only on Saturdays and Sundays, so you can continue your professional work on weekdays. You must submit an Employment Verification Certificate at the time of application and an NOC from your employer upon selection.

Ques. What marketing research areas can I specialize in during the Part Time Ph.D. at DBSGU?

Ans. You can specialize in consumer behavior, digital marketing, brand management, marketing analytics, retail marketing, international marketing, social media marketing, advertising, and marketing strategy. The specific research topic is finalized in consultation with your assigned guide.

Ques. Is UGC-NET required for Part Time Ph.D. (Marketing) admission at DBSGU?

Ans. UGC-NET is not mandatory but is preferred. Candidates with a valid UGC-NET (Management) or GATE score within the last 2 years are exempt from the Ph.D. Entrance Test (PET) and need to appear only for the interview. Others must clear both the PET and the interview.

Ques. What is the total fee for the Ph.D. (Marketing) Part Time program?

Ans. The total fee for the minimum duration of 4 years is Rs. 4,30,000, comprising a one-time registration fee of Rs. 10,000, course work examination fee of Rs. 10,000, thesis evaluation fee of Rs. 10,000, and an academic fee of Rs. 50,000 per semester for 8 semesters (Rs. 4,00,000). Fees are paid on a semester basis.

Ques. Do I need a Co-guide from my organization for the Part Time Ph.D. in Marketing?

Ans. Yes, part-time Ph.D. candidates are required to have a Co-guide from their organization, subject to approval by the university authorities. The primary guide will be a DBSGU faculty member selected based on the research topic and availability.

Ques. What is the minimum attendance requirement for Part Time Ph.D. scholars at DBSGU?

Ans. Part-time scholars must maintain a minimum of 75% attendance in each course to be eligible for end-semester examinations. Full attendance (100%) is expected, though 75% is the minimum threshold. Attendance in all scheduled coursework and academic activities is mandatory.