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The Ph.D. (Marketing) Full Time program at DBS Global University (DBSGU), Dehradun is a specialized doctoral research program offered through the Doon Business School, designed to develop advanced researchers and thought leaders in the field of marketing. The program spans a minimum of 3 years and a maximum of 6 years, with admissions held twice a year for January and July sessions. The academic fee is Rs. 50,000 per semester, and the program is offered in full-time on-campus mode with classes on all working days (9:15 AM to 6:10 PM). It is popular among marketing professionals, brand managers, digital marketers, and aspiring marketing academicians who wish to contribute to cutting-edge marketing research.

Admissions for the July 2026 batch are expected to open in April-May 2026. Candidates can apply online at admissions.dgu.ac with an application fee of Rs. 750. The selection process involves a Ph.D. Entrance Test (PET) followed by an interview; candidates who have cleared UGC-NET (Management/Commerce) or GATE within the last 2 years are exempt from the PET.

Key Points

Full-time Ph.D. in Marketing requires full-time dedication; classes are held on all working days from 9:15 AM to 6:10 PM.
Research areas include consumer behavior, digital marketing, brand management, marketing analytics, retail marketing, and international marketing.
Full-time scholars have the opportunity to work as Research Fellows on ongoing research projects at the university.
Scholars completing coursework with a minimum CGPA of 7.5 may be appointed as Teaching Associates or Research Associates with a fellowship of Rs. 40,000 per month.
The program follows UGC Ph.D. Regulations 2022 guidelines.
Minimum residency period of 3 years in the department is required for full-time scholars.

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DBS Global University Dehradun Latest Updates and News

11 Apr, 2026 DBS Global University Admission 2026-27 is open for UG/PG programs. Apply @doonbusinessschool.com.

DBSGU Ph.D. (Marketing) Fees

The Ph.D. (Marketing) Full Time program at DBS Global University involves one-time charges for registration, course work examination, and thesis evaluation, along with a per-semester academic fee. The total fee for the minimum duration of 3 years (6 semesters) amounts to Rs. 3,30,000. Fees are payable on a semester basis and are subject to revision by the university.

Fee Components

Fee Component	Amount (Rs.)
Registration Fee (One-time)	10,000
Course Work Examination Fee (One-time)	10,000
Thesis Evaluation Fee (One-time)	10,000
Academic Fee (Per Semester)	50,000
Academic Fee for 6 Semesters (3 Years - Minimum Duration)	3,00,000
Total Fees (Minimum Duration - 3 Years)	3,30,000

Fees are payable on a semester basis (2 semesters per year).
Scholars must pay fees for the minimum period of 3 years and for any additional period until thesis submission (maximum 6 years).
Scholarship/fee concession is available for DBSGU academic/non-academic staff, JRF/SRF/RA employed at the university, and national-level fellowship holders, as per current university policies.
Fees are subject to revision as decided by the university from time to time.
Application fee: Rs. 750 (non-refundable), payable online.

DBSGU Ph.D. (Marketing) Admission 2026

The Ph.D. (Marketing) Full Time program at DBS Global University admits students twice a year for January and July sessions. The selection process involves a Ph.D. Entrance Test (PET) and an interview conducted by the Faculty Research Committee (FRC). Candidates with a valid UGC-NET (Management) or GATE qualification within the last 2 years are exempt from the PET and need to appear only for the interview.

DBS Global University Admission Dates

Event	Tentative Date
Application Open - January 2026 Batch	October - November 2025
PET and Interview - January 2026 Batch	December 2025
Batch Commencement - January 2026	January 2026
Application Open - July 2026 Batch	April - May 2026
PET and Interview - July 2026 Batch	June 2026
Batch Commencement - July 2026	July 2026

UGC NET Management Exam Dates

Event	Tentative Date
UGC NET June 2026 Notification	Last week of April 2026
UGC NET June 2026 Application Start	May 2026
UGC NET June 2026 Exam	June 2026
UGC NET December 2026 Notification	October 2026
UGC NET December 2026 Exam	December 2026

UGC NET qualification in Management (Subject Code 17) or GATE is accepted for PET exemption. Dates are tentative; check ugcnet.nta.ac.in for official updates.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Master's degree (MBA with Marketing specialization or relevant field) from a recognized university with a minimum of 55% marks or equivalent CGPA.
OR a four-year Bachelor's degree in a relevant field with a minimum of 75% marks or 8 CGPA.
SC/ST/OBC (non-creamy layer)/Differently-abled candidates are eligible for a 5% relaxation (from 55% to 50%).
CA/ICWA/CS qualifications with a minimum of 55% marks are also eligible for admission in relevant fields.

Admission Process:

Submit the online application form at admissions.dgu.ac along with required documents and an application fee of Rs. 750.
Upload a Preliminary Research Idea document (not exceeding 1000 words) outlining the research purpose, methodology, and area of specialization in marketing.
Download the admit card and appear for the Ph.D. Entrance Test (PET) - 90 minutes, 100 MCQs (50 General + 50 Marketing/Management-specific).
Candidates with valid UGC-NET (Management) or GATE within the last 2 years are exempt from PET and appear directly for the interview.
Appear for the interview conducted by the Faculty Research Committee (FRC).
Check selection status on the admission microsite; download the admission letter and complete fee payment within the stipulated time.

DBSGU Ph.D. (Marketing) Scholarships 2026

DBS Global University offers fee concessions and scholarship support for eligible Ph.D. scholars. The university also provides a Research Assistantship fellowship for high-performing scholars. The following categories of candidates are eligible for financial support.

Scholarship Categories

Scholarship / Concession Category	Eligibility	Benefit
DBSGU Staff Concession	Academic/non-academic staff of DBS Global University	Fee concession as per university policy
JRF/SRF/RA Fellowship	Scholars employed as JRF/SRF/RA at the university	Fee concession as per university policy
National-Level Fellowship Holders	Holders of UGC-JRF, CSIR-JRF, ICMR, DST-INSPIRE, etc.	Fee concession as per university policy
Research Assistantship	Scholars completing coursework with CGPA 7.5+	Fellowship of Rs. 40,000/month (from 2nd year)

Scholarship/fee concession availability is subject to current university policies and may be revised.
National-level fellowship holders must submit the relevant certificate at the time of application.
For the latest scholarship details, contact the university admissions office or visit dgu.ac.

DBSGU Ph.D. (Marketing) FAQs

Ques. What are the research areas available under Ph.D. (Marketing) at DBS Global University?

Ans. The Ph.D. in Marketing at DBSGU covers research areas such as consumer behavior, digital marketing, brand management, marketing analytics, retail marketing, international marketing, social media marketing, advertising, and marketing strategy. The specific research topic is finalized in consultation with the assigned guide.

Ques. Is an MBA in Marketing mandatory to apply for Ph.D. (Marketing) at DBSGU?

Ans. No, an MBA in Marketing is not mandatory. Any Master's degree in a relevant field (such as MBA, M.Com, or related disciplines) with a minimum of 55% marks is eligible. A four-year Bachelor's degree with 75% marks or 8 CGPA is also eligible.

Ques. Can I get a fellowship while doing a full-time Ph.D. in Marketing at DBSGU?

Ans. Yes. Full-time Ph.D. scholars who complete their coursework with a minimum CGPA of 7.5 are considered for appointment as Teaching Associates or Research Associates, with a fellowship of Rs. 40,000 per month from the second year.

Ques. What is the total fee for the Ph.D. (Marketing) Full Time program?

Ans. The total fee for the minimum duration of 3 years is Rs. 3,30,000, comprising a one-time registration fee of Rs. 10,000, course work examination fee of Rs. 10,000, thesis evaluation fee of Rs. 10,000, and an academic fee of Rs. 50,000 per semester for 6 semesters (Rs. 3,00,000). Fees are paid on a semester basis.

Ques. How is the Ph.D. (Marketing) different from Ph.D. (Management) at DBSGU?

Ans. The Ph.D. (Marketing) is a specialized doctoral program focused exclusively on marketing research, while Ph.D. (Management) covers broader management disciplines. The marketing program allows deeper specialization in areas like consumer behavior, digital marketing, and brand management, making it more suitable for those with a clear focus on marketing research.

Ques. What career opportunities are available after a Ph.D. in Marketing from DBSGU?

Ans. Graduates can pursue careers as Marketing Professors, Research Scientists in marketing firms, Brand Strategy Consultants, Market Research Analysts, Digital Marketing Researchers, Policy Advisors, and in editorial positions for marketing journals. The doctoral degree significantly enhances prospects for senior academic and research roles in business schools and marketing organizations.