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The MBA in Media & Creative Communication at DBS Global University (DBSGU), Dehradun is a 2-year full-time postgraduate programme offered under the Doon School of Modern Media. The programme is designed to prepare students for leadership roles in the media, advertising, digital content, and communication industries by integrating advanced management strategies with media dynamics, creativity, and communication trends. The total programme fee is approximately Rs. 10,71,000 (inclusive of tuition, exam fees, and one-time charges). Accepted entrance exams include CAT, XAT, CMAT, MAT, GMAT, and the university's own DGU-AT. The programme is popular among students aspiring to careers in media management, brand communication, content strategy, public relations, and digital media.

Admissions for the 2026-28 batch are currently open. Applications can be submitted online at admissions.dgu.ac. The early admission window (for students awaiting Class XII results) is open until June 1, 2026. Regular admissions continue through July 2026 based on entrance exam scores and online interviews.

Key Points

Offered under the Doon School of Modern Media, a specialised school focused on media, communication, and creative industries
Curriculum covers media planning and buying, content creation and storytelling, digital marketing strategies, social media management, integrated marketing communication, and international media markets
Includes SAP ERP module (Enterprise Resource Planning using SAP) as part of the core curriculum
Career opportunities include Media Manager, Brand Manager, Content Strategist, Public Relations Manager, Advertising Manager, Film and TV Production Manager, and Art Director
Maximum CTC reported: Rs. 23.5 Lakhs; Maximum take-home salary: Rs. 20.5 Lakhs (as per university data)
International study immersion programmes available at 20+ partner universities worldwide
Day boarding (Rs. 25,000/year) is compulsory for first-year MBA students

Official Link:

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Highlights
Fees
Admission
Scholarships
Placements
FAQs

DBS Global University Dehradun Latest Updates and News

Key Updates1

Other Updates1

11 Apr, 2026 DBS Global University Admission 2026-27 is open for UG/PG programs. Apply @doonbusinessschool.com.

DBSGU MBA Fees

The total fee for the MBA (Media & Creative Communication) programme at DBS Global University for the 2026-28 batch is approximately Rs. 10,71,000, which includes tuition fees, university examination fees, and one-time charges (uniform, book bank, alumni registration). International tour and immersion charges are optional and are over and above the total fees mentioned below.

Fee Structure

Fee Component	Semester I	Semester II	Semester III	Semester IV	Total
Admission Fee (one-time)	Rs. 50,000	-	-	-	Rs. 50,000
Tuition Fee	Rs. 2,35,000	Rs. 2,35,000	Rs. 2,55,000	Rs. 2,55,000	Rs. 9,80,000
Sub-total (Academic)	Rs. 2,85,000	Rs. 2,35,000	Rs. 2,55,000	Rs. 2,55,000	Rs. 10,30,000
University Examination Fee	Rs. 5,500	Rs. 5,500	Rs. 5,500	Rs. 5,500	Rs. 22,000
Uniform (one-time)	Rs. 9,500	-	-	-	Rs. 9,500
Book Bank (one-time)	Rs. 4,500	-	-	-	Rs. 4,500
Alumni Registration (one-time)	Rs. 5,000	-	-	-	Rs. 5,000
Total Fees					Rs. 10,71,000
Hostel Fee (Optional)	As applicable				Separate
Day Boarding (Compulsory - Year 1)	Rs. 25,000/year				Separate

International tour/immersion charges are optional and not included in the total fees above.
Security deposit (refundable) is charged separately at the time of admission.
Fee payment can be made via cash, demand draft, internet banking, debit/credit card, NEFT, RTGS, or IMPS.
Education loan tie-ups available with Punjab National Bank and State Bank of India (collateral-free).
Scholarship amount is calculated on MBA General tuition fee of Rs. 2,35,000 per semester for the first year.
No scholarship is valid until a formal letter is issued by the Office of the Registrar.
Fee is subject to change; visit www.dgu.ac for the latest fee structure.

DBSGU MBA Admission 2026

DBS Global University - MBA Admission Dates

Event	Date
Early Admission Window Opens	Ongoing (2026-27)
Early Admission Deadline (Class XII appearing students)	June 1, 2026
Regular Admission Application Deadline	July 31, 2026
Online Interview (Rolling basis)	Ongoing
Batch Commencement (Tentative)	August 2026

Accepted Entrance Exam Dates

Exam	Exam Date	Result Date
XAT 2026	January 4, 2026	January 16, 2026
CMAT 2026	January 25, 2026	February 13, 2026
MAT 2026 (Feb Session - PBT)	March 1, 2026	March 14, 2026
MAT 2026 (Feb Session - CBT)	March 8, 2026	March 18, 2026
CAT 2026 (Tentative)	November 30, 2026	December 24, 2026
DGU-AT (University Entrance Test)	Conducted at time of online interview	Immediate

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Graduation in Media & Communication or any equivalent programme from a recognised university with a minimum of 50% aggregate marks (45% for SC/ST/OBC candidates)
Valid score in a national-level entrance exam: CAT / XAT / CMAT / MAT / GMAT / GRE or DGU-AT (DBS Global University Entrance Test)
Shortlisted candidates must appear for an online interview and a writing test conducted by the university

Admission Process

Register online at admissions.dgu.ac and pay the application fee of Rs. 1,200
Submit academic documents (Class X, XII, graduation marksheets) and entrance exam scorecard
Appear for the DGU-AT online writing test and online interview (conducted simultaneously)
Merit list prepared based on cumulative score: Academic Records (30%) + Entrance Exam (40%) + Interview (30%)
Offer letter issued to selected candidates; seat confirmed upon payment of admission fee
Final admission subject to meeting graduation eligibility criteria

Admissions to the MBA (Media & Creative Communication) programme at DBSGU are based on a merit score calculated from academic records (Class X, XII, and graduation), entrance exam scores, and an online interview. The 2026-28 batch admissions are currently open, with the early admission window closing on June 1, 2026. Students are evaluated on a cumulative score: Class XII and Graduation % (30%), Entrance Exam Score (40%), and Online Interview (30%).

DBSGU MBA Scholarships 2026

DBS Global University offers a range of scholarships for MBA students, making the programme accessible to meritorious and deserving candidates. Scholarships are primarily merit-based and are awarded at the time of GD-PI, with some special category scholarships for specific groups. The university also offers fee waivers for early applicants, incentivising timely applications.

Scholarship Details

Scholarship	Eligibility	Benefit
Merit Scholarship (GD-PI Performance)	Top performers in GD-PI round	Up to 99% tuition fee waiver
Early Bird Scholarship	Early applicants (before specified deadline)	Fee waiver (amount varies)
Uttarakhand Domicile Scholarship	Uttarakhand domicile students	Fee concession (as per norms)
Special Scholarship - Defence / Teacher Wards	Wards of defence personnel and teachers	Fee concession
Special Scholarship - Single Mother / Orphan	Single mother / orphan child	Fee concession
Girl Child Scholarship	Female students	Fee concession
Sports Scholarship	Students with outstanding sports achievements	Fee concession
Sibling Scholarship	Sibling of current/alumni student	Fee concession

Scholarship amounts are calculated on MBA General tuition fee of Rs. 2,35,000 per semester for the first year.
No scholarship is valid until a formal letter is issued by the Office of the Registrar.
Scholarships are applied to tuition fees only and do not cover hostel or other charges.
Education loans (collateral-free) available through PNB and SBI tie-ups.

DBSGU MBA Placement 2026

Placement Highlights

Metric	Value
Maximum CTC reported	Rs. 23.5 Lakhs
Maximum take-home salary	Rs. 20.5 Lakhs
Recruiting Companies	250+ companies recruiting from campus

DBSGU MBA FAQs

Ques. Is the MBA (Media and Mass Communication) at DBSGU the same as MBA in Media & Creative Communication? What is the difference?

Ans. Yes, the programme is officially called MBA in Media & Creative Communication at DBSGU. It is a broader programme that combines media management with creative communication, covering media planning, content creation, digital marketing, public relations, and strategic leadership in media organisations. It is not a pure mass communication degree but a management programme with a media specialisation.

Ques. What is the eligibility for MBA Media & Creative Communication at DBSGU? Can a non-media graduate apply?

Ans. The official eligibility requires graduation in Media & Communication or any equivalent programme with 50% marks (45% for SC/ST/OBC). However, students from other disciplines who have a strong interest in media and communication may also be considered. It is advisable to contact the admissions office for clarification.

Ques. What are the career options after MBA Media & Creative Communication from DBSGU?

Ans. Graduates can pursue roles as Media Manager, Brand Manager, Content Strategist, Public Relations Manager, Advertising Manager, Film and TV Production Manager, Art Director, Public Affairs Specialist, and Media Relations Specialist. The programme prepares students for leadership roles in media houses, advertising agencies, digital content companies, and PR firms.

Ques. Does the MBA Media & Creative Communication programme at DBSGU include any practical training or internships?

Ans. Yes. The programme emphasises hands-on learning through real-world projects, practical assignments, and a Summer Internship Project (4 credits) in Quarter V. Students also work on a Media and Creative Communication Capstone Project and a final Capstone Project/Dissertation in the last semester.

Ques. What is the placement record for MBA Media & Creative Communication at DBSGU?

Ans. As per university data, the maximum CTC reported is Rs. 23.5 Lakhs and the maximum take-home salary is Rs. 20.5 Lakhs. The programme has 250+ companies recruiting from campus. However, specific placement data exclusive to the Media & Creative Communication specialisation is not separately published.

Ques. Does DBSGU offer any international exposure for MBA Media & Creative Communication students?

Ans. Yes. Students can opt for the Student Education Immersion Program, which offers study abroad options ranging from one week to one year at 20+ partner universities worldwide. Optional international tours to Singapore, Dubai, Malaysia, Hong Kong, Thailand, and Europe are also available at additional cost.