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The MBA with Specialization in Digital Transformation (also referred to as MBA Digital and AI Transformation) at DBS Global University (DBSGU), Dehradun is a 2-year full-time postgraduate programme offered under the Doon Business School. The programme is designed to equip students with skills in digital strategy, AI-driven business transformation, digital marketing, data analytics, and emerging technologies. The total programme fee is approximately Rs. 11,31,000 (inclusive of tuition, CVA, exam fees, and one-time charges), and the programme includes SAP or SAS certification as part of the curriculum. Accepted entrance exams include CAT, XAT, CMAT, MAT, GMAT, and the university's own DGU-AT. The programme is popular among students seeking careers in digital marketing, e-commerce, AI-driven business strategy, and technology management.

Admissions for the 2026-28 batch are currently open. Applications can be submitted online at admissions.dgu.ac. The early admission window (for students awaiting Class XII results) is open until June 1, 2026. Regular admissions continue through July 2026 based on entrance exam scores and online interviews.

Key Points

Includes SAP or SAS global certification as part of the programme curriculum, adding significant value to the degree
Curriculum covers digital strategy, AI and machine learning applications in business, digital marketing, innovation management, and organisational change
Optional international immersion programmes available: one-week tour to Singapore/Dubai/Malaysia/Hong Kong/Thailand (Rs. 85,000) or 2-month immersion in Singapore/Hong Kong/Dubai/Europe (Rs. 6,80,000)
Optional one-week IIM Rohtak Residential Program (Business Strategy) available at Rs. 70,000
Day boarding (Rs. 25,000/year) is compulsory for first-year MBA students
Combo scholarship of Rs. 10,000 applied automatically to the fee structure

Official Link:

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Highlights
Fees
Admission
Scholarships
FAQs

DBS Global University Dehradun Latest Updates and News

Key Updates2

Other Updates1

11 Apr, 2026 DBS Global University Admission 2026-27 is open for UG/PG programs. Apply @doonbusinessschool.com.

23 Jan, 2026 DBS Global University Dehradun Fee Structure 2026 is out for MBA Digital Marketing programs. The total academic fee is ₹ 11 Lakhs. Check details.

DBSGU MBA Fees

The total fee for the MBA (Digital Transformation) programme at DBS Global University for the 2026-28 batch is approximately Rs. 11,31,000, which includes tuition fees, compulsory value-added programme (CVA), university examination fees, and one-time charges (uniform, book bank, alumni registration). The programme also includes SAP or SAS certification. International tour and immersion charges are optional and are over and above the total fees mentioned below.

Fee Structure

Fee Component	Semester I	Semester II	Semester III	Semester IV	Total
Admission Fee (one-time)	Rs. 50,000	-	-	-	Rs. 50,000
Tuition Fee	Rs. 2,35,000	Rs. 2,35,000	Rs. 2,55,000	Rs. 2,55,000	Rs. 9,80,000
CVA (Compulsory Value Added Program)	Rs. 17,500	Rs. 17,500	Rs. 17,500	Rs. 17,500	Rs. 70,000
Combo Scholarship (deducted)	-Rs. 10,000	-	-	-	-Rs. 10,000
Sub-total (Academic + CVA after Scholarship)	Rs. 2,92,500	Rs. 2,52,500	Rs. 2,72,500	Rs. 2,72,500	Rs. 10,90,000
University Examination Fee	Rs. 5,500	Rs. 5,500	Rs. 5,500	Rs. 5,500	Rs. 22,000
Uniform (one-time)	Rs. 9,500	-	-	-	Rs. 9,500
Book Bank (one-time)	Rs. 4,500	-	-	-	Rs. 4,500
Alumni Registration (one-time)	Rs. 5,000	-	-	-	Rs. 5,000
Total Fees					Rs. 11,31,000
Hostel Fee (Optional)	As applicable				Separate
Day Boarding (Compulsory - Year 1)	Rs. 25,000/year				Separate

International tour/immersion charges are optional and not included in the total fees above.
IIM Rohtak Residential Program (Rs. 70,000) and other optional value-added programs are over and above the total fees.
Security deposit (refundable) is charged separately at the time of admission.
Fee payment can be made via cash, demand draft, internet banking, debit/credit card, NEFT, RTGS, or IMPS.
Education loan tie-ups available with Punjab National Bank and State Bank of India (collateral-free).
Scholarship amount is calculated on MBA General tuition fee of Rs. 2,35,000 per semester for the first year.
No scholarship is valid until a formal letter is issued by the Office of the Registrar.
Fee is subject to change; visit www.dgu.ac for the latest fee structure.

DBSGU MBA Admission 2026

Admissions to the MBA (Digital Transformation) programme at DBSGU are based on a merit score calculated from academic records (Class X, XII, and graduation), entrance exam scores, and an online interview. The 2026-28 batch admissions are currently open, with the early admission window closing on June 1, 2026. Students are evaluated on a cumulative score: Class XII and Graduation % (30%), Entrance Exam Score (40%), and Online Interview (30%).

DBS Global University MBA Admission Dates

Event	Date
Early Admission Window Opens	Ongoing (2025-26)
Early Admission Deadline (Class XII appearing students)	June 1, 2026
Regular Admission Application Deadline	July 31, 2026
Online Interview (Rolling basis)	Ongoing
Batch Commencement (Tentative)	August 2026

Accepted Entrance Exam Dates

Exam	Exam Date	Result Date
XAT 2026	January 4, 2026	January 16, 2026
CMAT 2026	January 25, 2026	February 13, 2026
MAT 2026 (Feb Session - PBT)	March 1, 2026	March 14, 2026
MAT 2026 (Feb Session - CBT)	March 8, 2026	March 18, 2026
CAT 2026 (Tentative)	November 30, 2026	December 24, 2026
DGU-AT (University Entrance Test)	Conducted at time of online interview	Immediate

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Graduation in any discipline with a minimum of 60% aggregate marks from a UGC-recognised university (final-year students may also apply); candidates with B.Tech/BCA/MCA/B.Sc. (Computer Science/Mathematics/Statistics) are preferred for this specialisation
Valid score in a national-level entrance exam: CAT / XAT / CMAT / MAT / GMAT / GRE or DGU-AT (DBS Global University Entrance Test)
Shortlisted candidates must appear for an online interview and a writing test conducted by the university

Admission Process

Register online at admissions.dgu.ac and pay the application fee of Rs. 1,200
Submit academic documents (Class X, XII, graduation marksheets) and entrance exam scorecard
Appear for the DGU-AT online writing test and online interview (conducted simultaneously)
Merit list prepared based on cumulative score: Academic Records (30%) + Entrance Exam (40%) + Interview (30%)
Offer letter issued to selected candidates; seat confirmed upon payment of admission fee
Final admission subject to meeting graduation eligibility criteria

DBSGU MBA Scholarships 2026

DBS Global University offers a range of scholarships for MBA students, making the programme accessible to meritorious and deserving candidates. Scholarships are primarily merit-based and are awarded at the time of GD-PI, with some special category scholarships for specific groups. A combo scholarship of Rs. 10,000 is automatically applied to the fee structure for all students.

Scholarship Details

Scholarship	Eligibility	Benefit
Combo Scholarship (Auto-applied)	All admitted students	Rs. 10,000 deducted from fee
Merit Scholarship (GD-PI Performance)	Top performers in GD-PI round	Up to 99% tuition fee waiver
Early Bird Scholarship	Early applicants (before specified deadline)	Fee waiver (amount varies)
Uttarakhand Domicile Scholarship	Uttarakhand domicile students	Fee concession (as per norms)
Special Scholarship - Defence / Teacher Wards	Wards of defence personnel and teachers	Fee concession
Special Scholarship - Single Mother / Orphan	Single mother / orphan child	Fee concession
Girl Child Scholarship	Female students	Fee concession
Sports Scholarship	Students with outstanding sports achievements	Fee concession
Sibling Scholarship	Sibling of current/alumni student	Fee concession

Scholarship amounts are calculated on MBA General tuition fee of Rs. 2,35,000 per semester for the first year.
No scholarship is valid until a formal letter is issued by the Office of the Registrar.
Scholarships are applied to tuition fees only and do not cover hostel, CVA, or other charges.
Education loans (collateral-free) available through PNB and SBI tie-ups.

DBSGU MBA FAQs

Ques. Is the MBA (Digital Marketing) at DBSGU the same as MBA in Digital Transformation? What exactly is taught?

Ans. Yes, the programme is officially called MBA with Specialization in Digital Transformation (also referred to as MBA Digital and AI Transformation). It covers digital strategy, AI and machine learning in business, digital marketing, innovation management, data analytics, and organisational change. It is not a pure digital marketing programme but a broader digital business transformation degree.

Ques. Does the MBA (Digital Transformation) at DBSGU include any certification like SAP or Google?

Ans. Yes. The programme includes SAP or SAS global certification as part of the curriculum. Students can choose between SAP (covering modules like SAP MM, SD, FICO, SCM, SuccessFactors) or SAS (covering SAS Programming, Visual Business Analytics, Machine Learning). These certifications are globally recognised and significantly enhance employability.

Ques. What is the total fee for MBA Digital Transformation at DBSGU? Are there any hidden charges?

Ans. The total fee is approximately Rs. 11,31,000, which includes tuition, CVA, exam fees, uniform, book bank, and alumni registration. A combo scholarship of Rs. 10,000 is automatically applied. Day boarding (Rs. 25,000/year) is compulsory for first-year students. International tours and IIM Rohtak residential programs are optional and charged separately.

Ques. Can a non-engineering student apply for MBA Digital Transformation at DBSGU?

Ans. Yes. Any graduate with 60% marks can apply. However, the university notes that candidates with B.Tech/BCA/MCA/B.Sc. (Computer Science/Mathematics/Statistics) are preferred for this specialisation. Non-technical graduates can still apply and will be evaluated on the same merit criteria.

Ques. What are the career prospects after MBA Digital Transformation from DBSGU? Which companies recruit?

Ans. Graduates can pursue roles in digital marketing management, AI product management, e-commerce strategy, digital transformation consulting, and technology business analysis. DBSGU's placement cell works with 350+ companies including Deloitte, EY, HCL, Wipro, Infosys, TCS, and American Express. The SAP/SAS certification further opens doors in ERP consulting and data analytics roles.

Ques. Is the IIM Rohtak Residential Program mandatory for MBA Digital Transformation students at DBSGU?

Ans. No, the IIM Rohtak Residential Program (Business Strategy, one week) is optional and costs Rs. 70,000 extra. It is offered with specific MBA specialisation combinations. Students who opt for it gain exposure to IIM's teaching methodology and culture, which can be a differentiator on their resume.