Name: Master of Business Administration [MBA] (Marketing Management)
Rating: 4.0 (2 reviews)

Content Curator | Updated 3+ months ago

The MBA in Marketing Management at DBS Global University, Dehradun is a 2-year full-time postgraduate program offered under the Doon Business School. The program is designed to shape strategic marketing leaders by combining cutting-edge marketing strategies, digital transformation, brand management, and data analytics. The total academic fees for the 2026-28 batch are approximately Rs. 9.80 Lakhs, with an intake of around 120 seats across all MBA specializations. The program is one of the most sought-after MBA specializations at DBS Global University, given the growing demand for marketing professionals in digital, e-commerce, FMCG, and consulting sectors.

Admissions for the 2026-28 batch are currently open (as of April 2026). Applications can be submitted online at admissions.dgu.ac. The university accepts national-level entrance exam scores (CAT/MAT/CMAT/XAT/GMAT) or its own DGU Entrance Test (DGU-AT Online) for admission.

Key Points

Offered under the Doon Business School, one of the flagship schools of DBS Global University
Three program combinations available: MBA Marketing with SAP; MBA Marketing with SAP and Foreign Tour; MBA Marketing with SAP Global Certifications, One-Week IIM Residential Program, and Foreign Tour
SAP certification integrated into the curriculum covering modules like SAP MM, SD, FICO, SCM, SuccessFactors, SAC, and SAP ERPsim
Curriculum includes an integrated MarTech focus covering AI, data analytics, digital marketing platforms, and marketing automation
Optional 10-day IIM Rohtak Residential Program available for strategic thinking and leadership development
International immersion options available in Singapore, Dubai, Malaysia, Hong Kong, and Europe
350+ companies participate in campus placements annually

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Scholarships
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DBS Global University Dehradun Latest Updates and News

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23 Jan, 2026 DBS Global University Dehradun Fee Structure 2026 is out for MBA Marketing Management programs. The total academic fee is ₹ 11.31 Lakhs. Check details.

DBS Global University MBA Marketing Fees

The MBA Marketing Management program at DBS Global University for the 2026-28 batch has a total academic fee of Rs. 9.80 Lakhs, which includes the one-time admission fee of Rs. 50,000 and tuition fees across four semesters. The university examination fee of Rs. 5,500 per semester is payable separately. The fee structure varies depending on the combination chosen (with or without SAP, IIM program, or foreign tour).

Fee Components

Fee Component	Amount (Rs.)
Admission Fee (One Time)	50,000
Tuition Fee - Semester I	2,35,000
Tuition Fee - Semester II	2,35,000
Tuition Fee - Semester III	2,55,000
Tuition Fee - Semester IV	2,55,000
Total Tuition Fee	9,30,000
University Examination Fee (4 semesters x Rs. 5,500)	22,000
Career Development Cell (CDC) Membership	7,500
Total Fees (Academic)	9,80,000

Security Deposit: Rs. 10,000 (Refundable) - payable in Semester II
Compulsory one-time third-party charges: Uniform/Dress Camp Rs. 9,500 | Book Bank (EET Library) Rs. 4,500 | Alumni Registration + 1st Year Enrollment Rs. 5,000
Day Boarding (compulsory if not in hostel, first year): Rs. 25,000/year
Optional add-ons: One-week IIM Rohtak Residential Program Rs. 70,000 | One-week International Tour (Singapore/Dubai/Malaysia/Hong Kong/Thailand) Rs. 85,000 | SAP Certification Program Rs. 60,000
Hostel Fees (optional, not included in total above): Rs. 35,000 to Rs. 87,000 per year depending on room type, plus Meals Rs. 60,000/year and Facility Management Rs. 19,500/year
Fee is subject to change. For updated fees, visit www.dgu.ac
EMI/loan facility available through partner banks. Fee can be paid via SBI Collect online.

DBS Global University MBA Marketing Admission 2026

Admissions for the MBA Marketing Management 2026-28 batch at DBS Global University are currently open. The university follows a merit-based selection process combining entrance exam scores, academic records, and an online interview. Candidates with a minimum of 60% in graduation are eligible to apply.

DBS Global University MBA Admission Dates

Event	Date
Application Portal Open	Open (Ongoing)
Early Admission Deadline (for XII appearing students)	June 1, 2026
Last Date for Applications	July 31, 2026
Online Interview (Rolling Basis)	Ongoing
Batch Commencement (Tentative)	August 2026

Entrance Exam Dates

Exam	Registration	Exam Date	Result Date
CAT 2025	Aug 1 - Sep 20, 2025	Nov 30, 2025	Dec 24, 2025
XAT 2026	Jul 10 - Dec 5, 2025	Jan 4, 2026	Jan 16, 2026
CMAT 2026	Oct 17 - Nov 24, 2025	Jan 25, 2026	Feb 13, 2026
MAT (Feb 2026)	Dec 26, 2025	Mar 1 (PBT) / Mar 8 (CBT), 2026	Mar 14/18, 2026
DGU-AT (Online)	At time of interview	Rolling Basis	Immediate

Note: DBS Global University also accepts GMAT/GRE scores. The DGU-AT is an online writing test conducted at the time of the online interview and does not require separate registration.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Bachelor's degree in any discipline from a recognized university with a minimum of 60% aggregate marks
Final-year undergraduate students may also apply
Valid score in CAT/MAT/CMAT/XAT/GMAT/GRE or DGU-AT (DBS Global University Entrance Examination)

Admission Process:

Step 1: Register and apply online at admissions.dgu.ac
Step 2: Submit entrance exam score (CAT/MAT/CMAT/XAT/GMAT/GRE or appear for DGU-AT)
Step 3: Shortlisting based on cumulative score: Academic records (Class X + XII + Graduation) - 30%, Entrance Exam Score (normalized) - 40%, Online Interview - 30%
Step 4: Appear for online interview and DGU-AT writing test
Step 5: Receive offer letter from the Office of the Registrar
Step 6: Pay admission fee to confirm seat

DBS Global University Dehradun: Students' Opinion

AI-Generated Summary based on 2 Reviews

The college offers a supportive learning environment with a favorable faculty-to-student ratio, providing more than three teachers per subject. Notable faculty members include Dr. Raghav Upadhyai, Abhinav Gyan, and Priyanka Oberoi, known for their effective teaching and career guidance. The trimester system features exams every quarter, with 4 to 7 subjects per term, and a balanced assessment method. More than 85% of students pass exams on their first try, although some faculty members are unresponsive to feedback.

The college boasts a strong placement record, with over 400 companies visiting, offering a highest package of 22 lakhs and an average of 7-8 lakhs, achieving over 90% placement. Recruiters include Deloitte, KPMG, and COPSOL, with roles mainly as management trainees in marketing. Students benefit from robust internship opportunities with companies like ITC and HUL, often with stipends. The PGDM program fee is Rs. 8,92,000, while the first-year MBA costs Rs. 1,65,000 per semester, plus additional fees.

The second year is Rs. 1,75,000 per semester. Optional courses cost Rs. 75,000 each. Scholarships for Uttarakhand residents offer 25% tuition reduction, while entrance exam scholarships provide up to 40% off. A 25% alumni scholarship is available, and the college's trust offers additional financial aid. Top students receive cash prizes each semester.

By Collegedunia’s Personal AI

DBS Global University MBA Marketing Scholarships 2026

DBS Global University offers merit-based scholarships for MBA students. Scholarship amounts are calculated on the general MBA tuition fee of Rs. 2,35,000 per semester (first year) and are disbursed semester-wise, subject to maintaining academic performance and attendance.

Scholarship Details

Scholarship	Eligibility	Benefit
Merit Scholarship (MBA)	Based on entrance exam score and academic performance	Reduction on tuition fee (percentage varies by merit)
Female Candidate Scholarship	Female students	Additional discount on tuition fee
Uttarakhand Domicile Scholarship	Students with Uttarakhand domicile	Additional discount on tuition fee
Combo Scholarship	Applicable for specific program combinations	Mentioned in fee structure; varies by batch

15% of seats in all programs are reserved for scholarship applicants
All scholarships are on a first-come, first-served basis
No application for scholarships will be entertained beyond June 30
Scholarship applications should be submitted along with the admission registration form
No scholarship is valid until a formal letter is issued by the Office of the Registrar
Scholarship for 2nd semester onwards is subject to: 75% attendance in each subject, 70% marks in cumulative score, no disciplinary action, and good moral character certificate

DBS Global University MBA Marketing Placement 2026

Placement Highlights

Placement Metric	Details
Companies Participating	350+ companies recruit from DBS Global University annually
Sectors	FMCG, e-commerce, digital marketing, retail, and consulting sectors
Roles	Digital Marketing Manager, Brand Manager, and Marketing Consultant
Maximum CTC	Rs. 23.5 Lakhs

DBS Global University MBA Marketing FAQs

Ques. What is the difference between MBA Marketing with SAP and MBA Marketing without SAP at DBS Global University?

Ans. The MBA Marketing with SAP combination includes an integrated SAP certification program covering modules like SAP MM, SD, FICO, SCM, and SuccessFactors, which significantly enhances employability in corporate roles. The SAP add-on costs approximately Rs. 60,000 extra. Students can also opt for the combination that includes a foreign tour and/or IIM Rohtak residential program for additional exposure.

Ques. What is the minimum graduation percentage required for MBA Marketing at DBS Global University?

Ans. Candidates must have a minimum of 60% aggregate marks in graduation from a recognized university. Final-year students awaiting results may also apply under the early admission process.

Ques. Is the IIM Residential Program mandatory for MBA Marketing students?

Ans. No, the IIM Rohtak Residential Program (10 days) is optional and is available as part of specific program combinations. It costs approximately Rs. 70,000 extra and is aimed at developing strategic thinking and leadership skills in an IIM environment.

Ques. What are the top companies that recruit MBA Marketing graduates from DBS Global University?

Ans. Over 350 companies recruit from DBS Global University annually. Notable recruiters include companies across FMCG, e-commerce, digital marketing, retail, and consulting sectors. The maximum CTC reported is Rs. 23.5 Lakhs, with students placed in roles like Digital Marketing Manager, Brand Manager, and Marketing Consultant.

Ques. Can I pursue MBA Marketing at DBS Global University without a business background?

Ans. Yes, graduates from any discipline are eligible to apply for MBA Marketing at DBS Global University, provided they have a minimum of 60% in graduation and a valid entrance exam score or DGU-AT score. The program is designed to build marketing expertise from the ground up.

Ques. Does DBS Global University offer placement assistance specifically for MBA Marketing students?

Ans. Yes, the Career Development Cell (CDC) at DBS Global University manages placements for all MBA students, including Marketing. The CDC organizes placement drives, mock interviews, and industry interaction sessions. Students are eligible for multiple placement opportunities, and the university follows a multiple placement policy allowing students to appear for more than one company.