How is the course curriculum of Post Graduate Diploma in Management [PGDM] (Communication) in MICA?

The curriculum has been changed recently to keep up with industry trends and needs. It was done as per discussions with industry experts. The new curriculum is fast-paced, relevant to industry, and career-focused. While 1st year is mostly around marketing, strategic communication, and MICA specific culture related subjects, subjects like Finance, Accountancy, HR, and Operations are also taught. Since the academic rigor is quite high, regular assessments take place. In 2nd year you get to choose 1 sectoral and 2 functional specialisations, which again, are very career and industry focused.

The courses offered here are mostly around marketing and strategic marketing management. And that is what influenced me to opt for this course as it was exactly what I wanted to study. There are subjects and certifications that are offered to students that teach us exactly what Is going on in corporate and with exactly the tools that are being used. We are also taught research in depth incase we gain interest in persuing that. There are some subjects that would benifit more from case based studying and more application based studying. There are mid terms and there are end terms for every term for first year. Their difficulty level is along the level of the teachings in class and if you've paid attention in class the exams are doable. The quizzes happen randomly but are pre informed in the course outline

I chose the course because of the pedagogy, subjects like semiotics and Imagining India set this course apart from other courses that conventional B-schools provide. Faculty to student ratio is decent. The faculties are helpful.

The reason I chose this course is because of the excellent visiting faculty as well as the interesting job roles offered to them in placements. Good facult:student ratio, with almost all of them having PhD. The exams are not that hard to pass with there being 3 final semester exams every year.

Apart from the general courses in marketing like principles of marketing, product management, and sales, etc. MICA has some really innovative and disruptive courses to offer, like semiotics and media studies. The faculty also is top-notch, especially in media and communication areas. Since the number of students is low, and apart from the usual faculty a number of industry experts are also guest lecturers at MICA, students are able to get the personalized attention they seek. Classrooms are always interactive, with live case study discussions and problem-solving. A typical marketing management class (in the online mode) would comprise 75 minutes which would cover 30 minutes of theory (in recorded class) followed by 45 minutes (live class) of case study discussion. There are some subjects related to other business areas as well but the number of hours taught is less. The evaluations are fairly technical and are a mix of both quizzes and assignments to make the learning more wholesome.