With my background, I was clear that MICA is the place, a true calling. I didn't apply to other colleges at all. Talking about MICA's USP, it lies it it's culture, values, and a student led-student run life, deeply embeded to every single brick wall on campus. The admission process in itself is quite rigorous. You need to give either of CAT/XAT/GMAT as a baseline, with MICAT. The best of CAT/XAT/GMAT is chosen with your MICAT score (if you pass your psychometric test) and then you're shortlisted for GE-PI process. The GE-PI process is one of it's kind. GE is a group exercise in which you perform an activity or a simulation in a group of 6-8. PI is personal interview which for me, was very conversation, my story and insights based. The panelist is a team of 3, which mostly includes a faculty member, an alumni, and an industry expert. With your final GE-PI, diversity, Acads, CAT, MICAT scores, final merit list is prepared.

The fees for the programme is around ?28,00,000, of which approx ?13,00,000 is paid for 1st year. The fees includes everything from mess food, hostel, tuition, library, resources, and insurance. The fees is same for everyone but there are need-case based financial aids provided by the college which waives off most of the fees. There's no management quota or caste-based fee system.

The course is hectic, with a curriculum filled with subjects of varied fields. First-year holds generic courses, while the second year provides an opportunity to choose majors in the field of brand management/ media/ data science. The college holds a good faculty: student ratio with multiple visiting and permanent faculties. Faculties are majorly Ph.D. holders and industry professionals with vast experience of working in various industries. Exams happen regularly with mid-sem and end-sem examinations. A thorough knowledge of the subjects is required to pass the exams.

Placements of the college is quite decent, considering the job market and niche profiles that come on campus. It's not like a 'mecca of marketing', but a mix of various roles including Sales, Marketing, General Management, Product Management, Branding, Strategy, Consultancy etc. The placements are carried out by Placements Committee who work with utmost dedication and honestly. All top companies across sectors come on campus to recruit, for both Summer Internships and Final Placements. 100% Placements are guaranteed here, while the highest package goes upto 40LPA, median is 19LPA and average is 18LPA, approximately. The reports published online are true in nature and aren't inflated unlike other schools.

The curriculum has been changed recently to keep up with industry trends and needs. It was done as per discussions with industry experts. The new curriculum is fast-paced, relevant to industry, and career-focused. While 1st year is mostly around marketing, strategic communication, and MICA specific culture related subjects, subjects like Finance, Accountancy, HR, and Operations are also taught. Since the academic rigor is quite high, regular assessments take place. In 2nd year you get to choose 1 sectoral and 2 functional specialisations, which again, are very career and industry focused.

Advertising agencies, big and small, but it depends entirely on the placements committee, which is formed out of the batch students themselves. The college itself does not mediate in the process, which can be frustrating. The alumni network is quite good though, and well placed enough for the students to be able to pull some threads and get shit done.

The course sounded fun and enriching but light enough to leave scope for a personalised approach; the campus seemed super fun to live at; the people I met during the interviews seemed so talented, I was craving company like that to learn from; I wanted an experience that wasn’t based on strict discipline or a rigid structure, and MICA is chill AF.

Very cheap type college. Nice play ground Nice class There are also enjoying some unbelievable events in every year but there are so much cheapest students are coming from poorness and sickness. So I hate my college

Placements of the college is quite decent, considering the job market and niche profiles that come on campus. It's not like a 'mecca of marketing', but a mix of various roles including Sales, Marketing, General Management, Product Management, Branding, Strategy, Consultancy etc. The placements are carried out by Placements Committee who work with utmost dedication and honestly. All top companies across sectors come on campus to recruit, for both Summer Internships and Final Placements. 100% Placements are guaranteed here, while the highest package goes upto 40LPA, median is 19LPA and average is 18LPA, approximately. The reports published online are true in nature and aren't inflated unlike other schools.

Faculty at MICA are really good. The sections are divided well so that there are 50-60 students in each section. Faculties usually have a healthy and supportive relationship with students, and are quite approachable. Each session is well structured with good and relevant pre-reads, in-class discussion, and post-reads which are then evaluated through hands-on assignments, both group and personal, and examinations. The exams are usually divided into midterms, endterms depending on course credits, and are quite practical and approachable, based on frameworks, theories taught while also testing analytical bent of mind. Rational AI usage is also a major focus now, and faculties tries their best to incorporate the same in assignments, and discussions.