Dr. Anindya Dutta is the Dean of Calcutta Business School. He holds an MBA in Marketing and a PhD in Marketing from the University of Burdwan. During his career, he has worked at Dr. B.C. Roy Engineering College, Amity Kolkata, and BIBS Kolkata. Not only has he guided several PhD candidates with their research works but has also published papers in numerous journals. Dr. Dutta is the reviewer of many journals of international repute. For his efforts, Dr. Anindya has won the Asia’s Education Award 2022, the Times of India Leadership Award 2023, and the ABP Ananda Innovative Learning and Placement 2023, Top 10 Principals of the Year-2023 among others.

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What makes PGDM at Calcutta Business School truly distinctive from other programs? Can you elaborate on the vision of the school's PGDM program? 

Calcutta Business School was founded in 2008 with the mission to provide exceptional management education to talented individuals. Over the years, it has undergone significant evolution and currently stands as one of the leading business schools in Eastern India. The primary focus of CBS is to prepare students for placements, as they come here to establish solid careers. We don't just teach management theory; we ensure students practice it, so they feel confident and capable when they enter the corporate world. Continuous feedback from industry leaders helps prepare them for their professional journey. Being AICTE-approved, we can pick and choose from a wide range of subjects tailored to our students' needs and interests.

How does your curriculum design balance core business disciplines with specializations and electives?

Calcutta Business School's learning model is designed to develop a broad range of qualities instead of just specific skills. Our main goals are to enhance talent in analytical reasoning, decision-making, leadership, diverse actions, openness to different viewpoints, clear and effective communication, and fostering creativity and innovation. We focus on building strong careers so that our students can be successful in their professional lives. CBS has a collaboration with IBM and Georgia State University, USA. These associations will provide students with the necessary skills and knowledge to succeed in the dynamic world of international business and open new doors of opportunity for the development of groundbreaking ventures on a global scale.

Does your program offer any unique learning experiences, such as capstone projects, consulting opportunities, or international immersion programs?

Calcutta Business School offers a hands-on Rural Immersion Program that impacts real communities. This flagship program helps students understand rural life and apply their knowledge, technology, and management skills to solve problems for the “bottom of the pyramid” markets. CBS also provides summer (SIP) and autumn (AIP) internships. These dual internships give students practical experience, helping them learn to use their skills in real workplaces and understand corporate culture and business practices in their chosen fields.

Check Calcutta Business School Courses & Fees

Can you elaborate on the teaching methodologies used in your PGDM program? How does this approach foster critical thinking and practical application?

CBS uses an experiential learning approach that helps students learn by doing. Students participate in practical activities like presentations, group work, and simulation games to develop life skills. Professionals from various industries visit classrooms to share their expertise and answer questions. Some of our teaching pedagogy includes the following like-

  • Our entrepreneurial competition, "Upreneur," students create their businesses using pretend money and present their ideas to a panel of experienced judges. The judges provide feedback on why the business ideas might succeed or fail. 
  • The B-School organized "Battle of Marketing," where the students were required to work in teams to design their FMCG pretend product and compete with other student groups. They give it a name, logo, and tagline, outline their value proposition and design strategy to develop an appropriate marketing mix and present the entire work in front of marketing experts from across the industries.

Does the PGDM program at Calcutta Business School involve industry leaders in curriculum development or guest lectures? How does this collaboration benefit students?

The Board of Trustees of our foundation comprises well-known industrialists interested in the spread of education. The Academic Advisory Board (AAB) and Industry Institute Partnership Cell (IIPC) are vital to the B-School's scholarly community. The AAB are well-respected academicians and seasoned professionals from IITs, IIMs, NITs, CU, JU and other universities of national and international repute. Their wise counsel and mentoring keep the B-school's curriculum framework and overall academic delivery current, relevant, and industry-aligned. IIPC comprises business leaders from companies like Pepsico, IBM, Ericsson, Exide Industries, ABP Group, Accenture, Skipper Limited, KPMG, and Tata Steel. The committee bridges and connects the wisdom of industry veterans with young and buzzing future managers.

Can you share your program's recent placement rates and average starting salaries for PGDM graduates? Do these vary by specialization?

We at CBS are proud of our dedication in developing the next generation of leaders. Our AICTE-approved PGDM program is designed to provide students with the information and abilities needed to succeed in the fast-paced corporate environment. Our placement opportunities are extremely high in marketing and finance compared to HR. The job opportunities in the HR domain are shrinking in the gig economy. Nevertheless, both marketing and finance have offered high earnings potential for the last few years. Additionally, digital marketing and supply chain management are two fields where CBS grads have abundant employment prospects. The highest domestic and international packages offered here were INR 13 LPA and INR 25 LPA, respectively. Moreover, the average package of INR 7.50 LPA. 

Which industries and companies do your PGDM graduates typically get recruited by? Is there any trend that you have seen over the last few years that you would want to share?

The Placement Cell at the B-School brings in collaborations that help students get exposure to and prepare for the corporate world. The top recruiting companies are- PwC, EY, Nestle, ITC, Amul, TCS, Tata Consumer Division, Godrej, PEPSICO, MRF, ICICI Bank, Exide, Mondelez, Berger, GSK, KPMG, Dabur, Century Ply, Flipkart, Wipro, Deloitte, Asian Paints, Amazon, Ujjivan Bank, Calvin Klein, HDFC Bank, Trent Limited, DHL, Cavinkare, Anand Rathi, Khadim, Bajaj Finance, Britannia, Vivo, XL Dynamics, Bandhan Bank, Federal Bank, IDFC Bank, TCS, Mcleod Russel, Eveready, Buyerforesight, Mankind Pharma, Radio Mirchi, and many more.

Check Calcutta Business School Placement

How does CBS stay connected with their PGDM graduates and track their long-term career success?

At CBS, we are proud of our network of more than 1,250 alumni who are spread throughout various parts of the globe. Our alumni network is evidence of our management programs' effectiveness and worldwide reach. We value the relationships we have with our alumni because they help to create a sense of unity and mutual success. Our alumni network has helped the students get placed in companies like PWC, Port Trust, Mcleod Russel, Deloitte, Wells Fargo, Amazon, etc.

Can you tell me about the faculty in your PGDM program? What are their areas of expertise and how does their industry experience benefit students?

CBS has brought together a powerful coalition of academics, business leaders, and individuals from diverse backgrounds to provide top-tier management education. The faculty team, comprising both young faculty members and research associates, goes beyond academic learning to mentor students in areas such as communication, grooming, and life skills. With a fully residential campus, faculty mentors continue teaching and coaching after classes. 

How is your program adapting to the evolving needs of the business world? What emerging trends are you incorporating into the curriculum?

The management programs offered by CBS are intended to help young professionals who have great potential advance to leadership roles. They center on the idea that world-class business leaders are not mass-produced, but rather tailored and developed in a setting that prioritises planning and action. With a focus on global business, our curriculum with dual major specialisation equips the students with the skills necessary to lead, manage, and prosper in an increasingly cutthroat global marketplace. Through its academic programs, the institute assists participants in developing soft skills, acknowledging their significance. Our students are encouraged to work on real projects during their elective courses to connect their learning with practical application.

What scholarships and financial aid options are available to PGDM students?

We have numerous scholarships and financial aid options available for PGDM students. We offer a special scholarship based on the graduation percentage offered. We also have tuition waiver schemes and performance based tuition waiver schemes where a 25% waiver is offered to the topper and 15% for the second position for every Term on the tuition fee. Entry-level tuition waiver scheme for any recognised university topper will get a 50% waiver on commitment fees, which is subject to interview by a competent authority. Another 50% waiver on fees is for candidates scoring 90 percentile or above on CAT.

Is there anything else you would like to share about PGDM programs at CBS?

Unlike other traditional B-schools, we are gearing up to integrate AI-driven disciplines into their traditional curriculum, with a special emphasis on sustainability and entrepreneurship, especially in the aftermath of the pandemic. Additionally, there is a strong emphasis on nurturing students to be proficient in technology and fostering a continuous desire to learn new skills. This is what we are inculcating in our courses.