BBA Media Management is a 3 year under graduation program specializing in Media Management. The program deals with the study of journalism, media management, advertising, and broadcasting.
The minimum eligibility criteria required for BBA Media Management is 10+2 in science or commerce stream with a minimum of 50% of marks (may vary from college to college). Colleges offering BBA Media Management mostly give direct admissions to the eligible students but few of them also conduct their own entrance examinations.
The average fee charged for the BBA Media Management program ranges between INR 1,00,000 and INR 6,00,000 depending upon the college/university.
Techno India University, UPES University, AAFT Noida are among the top colleges that offer BBA Media Management course.
After the successful completion of BBA Media Management program, graduates can find employment in various government and private sectors, media sales, marketing sector, media production etc. with an average salary package of INR 2,00,000 to INR 12,00,000 (depending upon the experience and exposure in the field).
If a candidate wishes to continue his/her studies after completing graduation in BBA Media Management, they can simply opt for MBA which gives an additional mileage to the professional career.
Table of Content
BBA Media Management: Course Highlights
| Course level | Under-graduate |
| Full form | Bachelors of Business Administration in Media Management |
| Duration | 3 years |
| Examination type | Semester type |
| Eligibility criteria | Candidate must have passed his/her 10+2 with a minimum of 50% of marks in Science or Commerce stream. |
| Admission Process | Direct admission process/ entrance examination based. |
| Average Annual Fee | INR 1,00,000 to INR 5,00,000 |
| Average Annual Salary | INR 2,50,000 to INR 12,00,000 |
| Top Recruiting Companies | Google, Microsoft, Samsung, LG, Apple, HP, Amazon, Accenture, Ernst & Young, Genpact, Microland, Info edge, Oppo and many more. |
BBA Media Management: What is it about?
Details and information about the BBA Media Management program are as follows:
- The BBA program in media management is the perfect combination of media industry and business administration.
- BBA Media Management is the professional study of media industries, changing marketing strategies and technologies to advance professional careers.
- The BBA program provides the in-depth knowledge of managing commercial and organizational aspects in the media industry.
- The course deals with the present time scenario subjects like organizational behaviour, business economics, human resource management and many more.
- The program also provides exposure to the students about the emerging trends in the media with time viz. Television, advertisements, social media platforms and print media.
BBA Media Management: Course Advantages
As everyone has their own interests and course of choice but BBA Media Management is also one of the trending programs nowadays. So, some of the reasons to pursue BBA Media Management are as follows:
- Reputed Profession: Media Management is one of the reputed and high demand professions where skilled graduates are able to find job options immediately after completing the graduation.
- High salary packages: Media Management graduates are able to get the average salary package of INR 3,00,000 that can be further increased to INR 12,00,000 in an reputed company or an organization.
- Career opportunities: With the increasing and emerging trend of the media industry, media management offers a variety of career options and future job prospects in various reputed firms and companies.
- Candidates can also choose to work as a professor or lecturer in colleges/universities after clearing their NET exam and can further make their career in the teaching/education industry.
BBA Media Management: Admission Process
Admission process for the BBA Media Management program may vary from college to college. Most of the college or university gives direct admissions to the eligible candidates. Some colleges and universities have an eligibility criteria of 60% to 70% scored marks in 10+2 and also there are less colleges that might conduct entrance examinations to give admission in BBA Media Management.
The guide to apply for the course is as follows.
- Visit the official website of the respective college or university to which you are applying.
- Make sure that you fulfill the basic eligibility criteria required by the university or college to pursue the program.
- Register yourself on the official website of college with all of your basic details including name, email Id and contact number.
- Fill out your application form with all necessary details and submit your required documents on the online portal.
- Fill out the application form for the entrance examination (if any) and download your admit card and appear for the examination as per the instructions mentioned by the institution.
- After completing all above mentioned stages, attend the counseling sessions or personal interview (if any).
- After the successful completion of all above stages, a candidate is offered the admission seat and has to pay the preliminary course fee.
Check: BBA Admission 2024
BBA Media Management: Eligibility Criteria
Candidates interested in pursuing BBA Media Management need to fulfill the basic eligibility criteria mentioned below.
- Candidates must have passed 10+2 in Science or Commerce stream.
- Candidates are required to have a minimum of 50% marks from any recognized board of education.
BBA Media Management Tips to get the Best College
The admission process of BBA Media Management is not so complex and it is very simple to get admission for a BBA gateway education. Some of the following points mentioned below might help you out.
- As per the eligibility criteria, it is important to score the best possible grades in 10+2 so that you can get admission into a good reputed institution/college/university.
- Be an early applicant for BBA Media Management, as the admission seats offered for this specialized program are very few in some good colleges.
- Score well in the entrance examination (if any) because in some of the colleges, admission is totally based on the scored marks in the entrance examination.
- Fill out the application form with more care and accuracy, so there are less chances of any mistake done on the application form.
- If the college/university conducts an personal interview or counseling session, dress professionally and formally and be on time at the given interview place.
Read More: BBA abroad
BBA Media Management: Top Colleges
| Name of the College | Average fees |
|---|---|
| Techno India University | INR 50,000 |
| UPES University | INR 6,00,000 |
| Srinivas University | INR 55,000 |
| All India Institute of Management Studies [AIIMS] | INR 20,000 |
| Global Business School and Research Centre [GBSRC] | INR 90,000 |
| AAFT University of Media and Arts | INR 43,000 |
| Virtual Voyage College of Design, Media, Art and Management | INR 23,800 |
| ISB & M College of Commerce | INR 1,32,112 |
| Indian Institute of Journalism and New Media | INR 3,60,000 |
| Symbiosis Institute of Media and Communications | INR 2,50,000 |
| Xavier Institute of Communication | INR 1,85,000 |
BBA Media Management: College Comparison
The comparison between the two best BBA Media Management colleges is given below in the table.
| Parameters | University of Petroleum and Energy Studies University | Srinivas University |
|---|---|---|
| Overview | UPES is a private university established in 2003. University is approved by UGC and is a member of AIU. It is also accredited with grade 'B' by NAAC. UPES University offers various UG, PG, and doctorate level courses. | Srinivas University is a research and skill focused private university and was established in 2015. It is a part of Srinivas group of Institutions. Srinivas University is approved by UGC. University offers a variety of UG and PG courses in various streams. |
| Location | Dehradun, Uttarakhand | Mangalore, Karnataka |
| NIRF Ranking | 66 | - |
| Average Annual Fee | INR 1,00,000 to INR 10,00,000 | INR 55,000 to INR 70,000 |
| Average Annual Salary | INR 2,70,000 to INR 6,00,000 | INR 1,80,000 to INR 3,00,000 |
| Top Recruiting Companies | IBM , Godrej, HCL, HP etc. | Accenture, Amazon, Bajaj Capital, Marks & Spencer, TVS Motors. |
BBA Media Management: Course Comparison
The course comparison between Bachelors of Media Management and BBA Media Management are mentioned below in the table.
Also Checkout: Top Colleges offering BMM Course
| Parameters | BMM | BBA Media Management |
|---|---|---|
| Duration | 3 years | 3 years |
| Full form | Bachelor's of Media Management | Bachelor of Business Administration in Media Management |
| Focus Areas | The Bachelors of Media Management focuses on the management of media industry such as advertising, marketing, mass media, print media etc. | BBA in Media Management program focuses on the media industry with the blend of business administration and changing marketing strategies. |
| Admission Criteria | Merit based or entrance examination. | Direct admission or entrance examination. |
| Eligibility Criteria | 10+2 with a minimum of 50% marks from any recognized board of education in science/commerce stream. | 10+2 with a minimum of 50% marks from any recognized education board in the Science or Commerce stream. |
| Average Course Fees | INR 35,000 to INR 2,00,000 | INR 1,00,000 to INR 5,00,000 |
| Average Annual Salary | INR 2,00,000 to INR 3,50,000 | INR 3,00,000 to INR 8,00,000 |
Read More: Jobs after BMM
BBA Media Management: Syllabus
The entire syllabus of BBA Media Management is divided into six semesters in 3 years (two semesters each year). The subjects and electives of BBA Media Management program are mentioned below in the table.
| Semester I | Semester II |
|---|---|
| Introduction to Management and Leadership (Online) | Business Economics II |
| Business Economics I | Business Statistics |
| Business Mathematics | Financial Management |
| Business Accounting | Business Communication II |
| Business Computing | Marketing Management |
| Business Communications I | Media and Culture Community Service 2 |
| Community Service 1 | NA |
| Semester III | Semester IV |
| Brand Management | Human Resource Management |
| Organizational Behavior | Advertising and Sales Promotion |
| Franklin Gothic | Research Methodology & Report Writing |
| Communication Theories | Industry visit |
| Event Management | Digital Communication and New Media |
| Open Elective 1 | Open Elective 2 |
| Evolution of Media | Program Elective 1 |
| Semester V | Semester VI |
| Customer Relationship Management | Business information System |
| Business policy & Strategy | Entrepreneurship & Venture Management |
| Summer Internship | Dissertation II |
| Dissertation I | Programme Elective III |
| Publishing books, Magazines and Websites | TV production and programming |
BBA Media Management: Recommended Books
Some of the best books that can be referred while pursuing BBA Media Management are mentioned below.
| Name of the Book | Name of the Author |
|---|---|
| Perspectives on the Japanese Media and Content Policies | Sugaya, Minoru |
| Digital Peripheries | Szczepanik, P., Zahrádka, P., Macek, J., Stepan, P. |
| Media Management | Wirtz, Bernd W. |
| Designing the Music Business | Morrow, Guy |
| The Attention Economy and How Media Works | Nelson-Field, Karen |
BBA Media Management: Job Prospects and Career Options
- BBA in Media Management program provides a wide range of job prospects. Candidates can find jobs at various job positions such as media manager, media strategist, media planner, consultant, media analyst, event manager etc. In the media industry.
- Candidates can apply for the various job positions in news and media firms, film production houses, websites, MNCs, radio stations, educational institutions, digital marketing companies etc. once they have completed their graduation.
Some of the well known job profiles in the media industry are mentioned below with the job description and average salary offered.
| Job Profile | Average Salary Package |
|---|---|
| Media Managers | INR 4,00,000 to INR 6,00,000 |
| Media Consultants | INR 1,00,000 to INR 4,00,000 |
| Social Media Managers | INR 5,00,000 to INR 8,00,000 |
| Media Analysts | INR 4,00,000 to INR 7,00,000 |
| Media Planner | INR 3,00,000 to INR 8,00,000 |
BBA Media Management: Future Scope
After the successful completion of BBA Media Management, candidates can simply choose to work in various organizations and MNCs at an average salary package of INR 3,00,000 and more.
If an individual wishes to continue his/her studies, he/she can choose to pursue post graduation in Media Management in below mentioned degrees.
- MBA: Masters of Business Administration in Media Management is a higher level of educational qualification in BBA media management itself. Although, a large number of graduates choose to go for this program not from Commerce background but also from science and other streams too.
- M.Phil/ Ph.D. : BBA graduates seeking career options as a professor or lecturer can opt for M.Phil or Ph.D. to get career opportunities in various reputed universities or colleges.
BBA Media Management FAQs
Ques. What is the average fee charged for BBA Media Management?
Ans. The average fee charged for BBA Media Management ranges from INR 80,000 to INR 4,00,000.
Ques. What is the basic eligibility criteria required for admission into BBA Media Management?
Ans. Candidates must have obtained a minimum of 50% marks in 10+2 preferably in science or commerce stream.
Ques. What are the sectors of employment in Media Management?
Ans. Areas of employment of media management include public relations (PR) at various private and governmental organizations, MNCs, Advertising Agencies and many more.
Ques. What average salary package is offered to a BBA Media Management graduate?
Ans. An Media Management graduate is offered an average salary package of INR 3,00,000 to INR 5,00,000.
Ques. What is the BBA Media Management admission process?
Ans. The admission process for this program is either direct or based on entrance examination.
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