![School of Communications and Reputation - [SCoRe]](https://image-static.collegedunia.com/public/college_data/images/logos/1601029281SCoRelogo.png?h=71.7&w=71.7&mode=stretch)
School of Communications and Reputation (SCoRe), Mumbai & Delhi is India's only institute dedicated to education, training and research in Public Relations built by PR firms, Corporate Communications professionals and academia from across the globe. The SCoRe offers a full-time Post Graduate Diploma Program in Public Relations.SCoRe has been awarded with the Prestigious Educational Institution of the Year Award at the World PR and Communication Awards Ceremony 2023.
SCoRe is also a part of The Public Relations Consultants Association of India (PRCAI), and The Global Alliance for Public Relations and Communications Management (GA), which help the institute bring global cutting edge knowledge, insights best practices in public relations education to current and future PR professionals. In 2020, SCoRe partnered with Quadriga University of Applied Sciences, Berlin, for the exchange of knowledge, faculty and students.
School of Communications and Reputation Highlights
| Established | Institute Type | 2015 | Private |
| Affiliated to | Global Alliance and PRCAI (Public Relations Consultants Association of India) |
| Entrance Exam | NCAT |
| Courses Offered | PG Diploma |
| Application Mode | Online |
| Top Recruiters | Adfactors PR, Lowe Lintas Live, Avian WE, Edelman, Fuzion PR, On Purpose, Ruder Finn, Genesis BCW, Ketchum Sampark, Mavcomm, MSL |
| Official Website | https://scoreindia.org/ |
| Admission Helpdesk | +91 98115 72673 talktous@scoreindia.org |
| Address | 1st Floor, Kohinoor Business School, Kohinoor Education Complex, Kohinoor City Rd, Kurla West, Mumbai, Maharashtra 400070 |
School of Communications and Reputation Courses
SCoRe offers a full-time PG Diploma Course in Public Relations. Mentioned below are the details for the same:
Course: Post Graduate Diploma in Public Relations
- Specialization: Corporate Communications, Social Impact Communications, Policy Communications.
- Eligibility: Graduate from a recognized university + NCAT
- Duration: 10 months
- Fees: INR 2,25,000 + GST
School of Communications and Reputation Admission
Step 1: Visit the official website of the institute and click on the ‘Apply’ tab to fill in the details.
Step 2: Appear for the National Communications Aptitude Test (NCAT). The test consists of two stages:
| Stage 1 | Stage 2 |
| National Communications Aptitude Test | Interviews |
Step 3: Carry a copy of your ID and latest marksheet when you appear for the NCAT exam.
School of Communications and Reputation Placement
SCoRe guarantees placement and internships for final year students. The institute has a 100% placement record and provides placement in some of India’s top PR agencies. The institute organizes two internships between the program. Students also get to indicate their preferences for the PR agency where they want to work.
- Average Salary: INR 4,50,000
- Maximum Salary: INR 5,80,000
- Frequently visited companies: Adfactors, Edelman, Value360, Genesis BCW, MSL, RuderFinn and many more
- Top Recruiters: Adfactors PR, Astrum, Avian WE, Edelman, Fuzion PR, Golinopinion, Mavcomm, MSL, PR Pundit, Ruder Finn, Simulations PR, SPAG, SPRD, Value360 Group, ZivComms, etc.
Check: SCoRe Mumbai Placement
School of Communications and Reputation Scholarship
SCoRe provides more than 10 Scholarships supported by large public relations agencies, bodies and veterans of the profession. Besides a monetary award of a minimum of INR 25,000 and a maximum of INR 8,00,000, these scholarships also add a remarkable accolade to the winning students’ professional credentials. The following are the scholarships being offered and the basis on which they are offered:
| Scholarships | Supported by | Scholarship Amount | Details |
|---|---|---|---|
| The Welde Memorial Scholarship | Late Anil Welde’s Family | INR 3,00,000 | Awarded to the most industrious, deserving student(s) committed to contributing to the PR profession for the long term. |
| Adfactors PR FCF Scholarships | Adfactors PR & the PR Trust | INR 4,00,000 | Awarded to two of the most outstanding, deserving students of the programme, demonstrating highest levels of professionalism and dedication towards succeeding in PR. |
| Mihir Bijur Memorial Scholarship | On Purpose Communications | INR 40,000 | Awarded to the student with the most committed and creative ideas towards social impact communications. |
| Allwyn Fernandes Excellence Scholarship | Edelman India | INR 40,000 |
Instated to commemorate late Allwyn Fernandes, a former Edelman senior executive who was lost to cancer, the Scholarship recognises and rewards a student for their acumen for and commitment towards the PR profession. The winner of this scholarship also gets a Pre-Placement Interview at Edelman India. |
| Avian WE & Chase India Scholarships | Avian WE and Chase India | INR 50,000 | The scholarships are awarded to young professionals who demonstrate the right mix of attitudes and skills to become budding leaders of the PR world. |
| Kaizzen Fellowship | Kaizzen Communications | INR 25,000 | The scholarship recognises the upcoming leaders of communications who demonstrate impeccable ethics and values during the programme. The scholarship also comes with an opportunity to take up a full-time role at Kaizzen. |
| Fuzion PR Scholarship | Fuzion PR | INR 50,000 | The scholarship is awarded to the student with the most keen understanding and bent of mind towards regional communications, with an emphasis on storytelling within the region of their choice. |
| Comms News Academic Excellence Scholarship | Comms News | INR 50,000 | Instated to recognise and reward academic excellence, this scholarship is awarded to three undergraduate academic achievers to the domain of reputation |
| SCoRe Alumni Network Scholarship | SCoRe Alumni Network | INR 40,000 | – |
School of Communications and Reputation Facts
- 100% Placements & Internships
- Experiential Learning
- PRAXIS- World's PR Conference
School of Communications and Reputation FAQs
Ques. Does the School of Communications and Reputation offer any additional programs?
Ans. School of Communication and Reputation offers a certification programme in ChatGPT with Global Alliance. Certification in ChatGPT with Global Alliance, an industry-recognised credential that demonstrates your proficiency in leveraging ChatGPT and AI technologies for PR purposes. This certification program offers in-depth training, hands-on projects, and assessments to equip participants with the knowledge and skills needed to excel in AI-powered PR strategies.
Ques. What is the SCoRe Entrance Test?
Ans. National Communications Aptitude Test or NCAT is an online entrance test conducted by the School of Communications and Reputation. The NCAT comprises two stages designed to test how fit is your attitude, personality and knowledge. Listed below are the details for the same:
- Aptitude Test: Measures written & verbal communications, and analytical skills of candidates.
- Interviews: Assesses the overall motivations and general attitude of the candidate.
Ques. What is the course curriculum of PGD in Public Relations at the School of Communications and Reputation?
Ans. The course curriculum of PGD in Public Relations at the School of Communications and Reputation is included:
- 32 Subjects
- 14 Days of Corporate Communication Shadowing
- 60 Days Internship in a PR Agency
- 10 Agency Visits
- 100 Campaigns
- 100 Senior Communicators Connection
- 100 hours of events
- 100 Masterclasses
Ques. What are the jobs with the average salary offered to PG Diploma in Public Relations graduates?
Ans. The following table shows the list of popular job profiles for PGDPR graduates:
| Designation | Average Salary (INR) |
| Public Relations Officer | INR 3-7 LPA |
| Communications Manager | INR 5-10 LPA |
| Public Relations Executive | INR 4-9 LPA |
| Public Relations Manager | INR 3-10 LPA |
| Celebrity Manager | INR 3-7 LPA |
| Marketing and Communications Manager | INR 3-10 LPA |
| Lecturer/ Professor | INR 3-7 LPA |
Check: PGDPR Course
Ques. What makes the School of Communications and Reputation unique?
Ans. The key benefits of joining the School of Communications and Reputation is as follows:
| Only Program in India built by Public Relations Professionals | Guaranteed internships & placements | Practical exposure with PR campaign simulations, field projects, consultancy exposure from day one | The only Program in the World Endorsed by PRCAI |
| Scholarships & Fellowships for top performers | Exclusive access to World’s largest PR Summit - PRAXIS, Reputation Today Conclaves & Other conferences | Focus on Political Communications and Public Affairs | Exclusive access to World’s largest PR Summit - PRAXIS, Reputation Today Conclaves & Other conferences |
| International Collaborations with Quadriga University (Berlin) and Global Alliance | Faculty members include senior PR and communication professionals. Masterclasses by heads of PR firms and corporate communication teams | Student exchange program with Quadriga University, Berlin | Masterclasses with leaders of PR and Corporate Communications |
Ques. What makes SCoRe stand out from other colleges offering PR courses?
Ans. School of Communications and Reputation is established by the PR professionals for the PR aspirants. The faculty members of SCoRe consists of PR Professionals and Corporate Communications leaders. There is no exam pattern but throughout the 10-month course, the students are given assignments and live projects and are marked on the basis of their work.
Another reason why SCoRe stands out is the industry exposure that they get from day one. Not only do they meet the industry professionals during seminars and other PR conventions, but they are also encouraged to build networking with them to follow them on LinkedIn or exchange their students’ business cards with them.
Ques. Does SCoRe provide 100% placements and internships?
Ans. Yes, SCoRe provides 100% internships and guaranteed placements in top PR firms in India. SCoRe is the only institute in India that is formed by the PR Professionals for the PR aspiring students. Therefore, SCoRe has good rapport with the top PR firms and the recruitment process is strict as SCoRe prepares the students well for internships and interviews, gaining the advantage of guaranteed placements.
Ques. I have done my graduation in a different course. Am I eligible for the PR Course at SCoRe?
Ans. The eligibility criteria at SCoRe is graduation from any stream and NCAT entrance test. It has no age bar. One must have general knowledge about brands and current affairs and a bit of knowledge about the PR industry when you prepare for the entrance test.
Ques. I have been working in a different sector, but I found PR really interesting. Can I switch my career and join SCoRe? Will it be worth it?
Ans. SCoRe has no age bar and the eligibility criteria is graduation from any stream. SCoRe had students coming from various educational backgrounds and learning about public relations under us and grabbing great opportunities at PR firms. One must have a good sense of understanding about brands and good reading and writing skills. Rest assured, SCoRe trains the students under their rigorous 10-month course.
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