Content Curator | Updated on - Mar 30, 2026

The MBA (Marketing Management) at Alva's Institute of Engineering and Technology (AIET), Moodbidri, Mangalore is a 2-year full-time postgraduate management programme affiliated to Visvesvaraya Technological University (VTU), Belagavi. The programme is offered by the Department of Management Studies and covers core specialisations in Marketing along with dual specialisation options. The total programme fee is Rs. 1,16,000 (approximately Rs. 58,000 per year), making it one of the most affordable MBA programmes in the Mangalore region. Admission is based on scores in Karnataka PGCET, CAT, KMAT, or MAT, followed by a personal interview. The programme is popular among students seeking a quality management education in a residential campus environment with strong industry connections.

Admissions for the 2026-27 batch are currently closed. The Karnataka PGCET 2026 MBA exam was held on June 22, 2026, and counselling concluded by October-November 2026. For the 2027-28 batch, the Karnataka PGCET 2027 notification is expected around April 2027, with the exam likely in June 2027. AIET also accepts direct applications through its own admission process for management quota seats.

Key Points

The MBA programme at AIET offers specialisations in Marketing, Finance, Human Resource Management, and Business Analytics, as well as dual specialisation options.
The programme is affiliated to VTU and approved by AICTE.
The campus is fully residential with hostel facilities available for MBA students.
AIET has strong industry connections with companies like Infosys, TCS, Wipro, and Bosch visiting for placements.
Students scoring 70% or above in entrance exams (PGCET/CAT/KMAT/MAT) may be eligible for an institutional scholarship of up to Rs. 10,000.

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Highlights
Fees
Admission
Scholarships
Placements
Cutoff
Ranking
FAQs

Alva's Institute of Engineering and Technology Mangalore Latest Updates and News

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24 Mar, 2026 Karnataka PGCET 2026 registration has begun @cetonline.karnataka.gov.in. The last date to apply is Apr 8. The Exam will be held on May 23, for M.Tech/M.Arch and May 24, for MBA/MCA.

AIET MBA Fees

The MBA (Marketing Management) at AIET has a total fee of Rs. 1,16,000 for the 2-year programme, payable at approximately Rs. 58,000 per year. This is among the most affordable MBA fees in the Mangalore-Dakshina Kannada region. The fee structure is straightforward with tuition as the primary component.

Fee Components

Fee Component	Amount (INR)
Tuition Fee (Year 1)	57,750
Tuition Fee (Year 2)	57,750
Total Fees	1,15,500
Hostel Fee (per year, optional)	As applicable

Fees are payable at the time of admission/semester commencement.
Hostel fees are charged separately and are optional.
VTU examination and registration fees are payable directly to VTU as per their schedule.
Fees are refundable as per AIET/VTU refund policy.
The fee shown is for the tuition component; other charges such as university fees may be applicable additionally.

AIET MBA Admission 2026

Admission to the MBA (Marketing Management) at AIET is primarily through the Karnataka PGCET counselling process conducted by KEA (Karnataka Examinations Authority). Management quota seats are filled through AIET's direct admission process based on CAT/KMAT/MAT scores and a personal interview. The 2026-27 admissions are closed; the 2027-28 cycle is expected to begin around April 2027.

AIET MBA Admission Schedule

Event	2026 (Actual)	2027 (Tentative)
Karnataka PGCET Application Start	April 25, 2026	April 2027
Karnataka PGCET MBA Exam	June 22, 2026	June 2027
PGCET Result Declaration	August 7, 2026	August 2027
PGCET Counselling / Option Entry	September - October 2026	September - October 2027
AIET Direct Admission (Management Quota)	April - May 2026	April - May 2027
Batch Commencement	November 2026	November 2027

Entrance Exam Dates

Exam	Exam Date	Result	Remarks
Karnataka PGCET 2026 (MBA)	June 22, 2026	August 7, 2026	Primary exam for Karnataka state seats
CAT 2026	November 30, 2026	December 24, 2026	Accepted for management quota
KMAT Karnataka 2027 (Session 1)	February 22, 2027	February 28, 2027 (Tentative)	Accepted for management quota
KMAT Karnataka 2027 (Session 2)	June 18, 2027 (Tentative)	June 18, 2027 (Tentative)	Accepted for management quota
MAT 2027 (Feb Session)	PBT: March 1, 2027 / CBT: March 8, 2027	March 14-18, 2027	Accepted for management quota

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must hold a Bachelor's degree of minimum 3 years duration from a recognised university with at least 50% aggregate marks (45% for reserved category candidates).
A valid score in Karnataka PGCET / CAT / KMAT / MAT or any equivalent entrance exam is required.
Work experience is preferred but not mandatory.

Admission Process

Register and appear for Karnataka PGCET (for government/KEA quota seats) or CAT/KMAT/MAT (for management quota seats).
Apply online through the AIET website or KEA portal.
Attend the personal interview conducted by AIET.
Receive admission offer and confirm seat by paying the registration/tuition fee within the stipulated time.
Submit all required documents at the time of admission.

AIET MBA Scholarships 2026

AIET offers institutional scholarships for meritorious MBA students, and government scholarship schemes are also applicable. Students from economically weaker sections and reserved categories can avail state and central government scholarships.

Scholarship Details

Scholarship	Eligibility	Amount
AIET Merit Scholarship	70% or above in entrance exam (PGCET/CAT/KMAT/MAT)	Up to Rs. 10,000
NSP (PM-USP) Yojana	80% in qualifying exam, parental income up to Rs. 4.5 lakhs, AICTE-recognised PG course	Rs. 82,000 per annum
National Scholarship for PG Studies (UGC)	First-time PG students under 30 in UGC-recognised full-time programmes	Rs. 10,000/year or Rs. 15,000/month
SC/ST/OBC Government Scholarships	As per Karnataka state government norms	Varies

AIET scholarship discussions happen during the personal interview stage; students should proactively mention their entrance exam scores.
NSP and UGC scholarships require maintaining 50% marks and 75% attendance throughout the programme.
SC/ST/OBC scholarship applications are processed through the Karnataka state scholarship portal (SSP).

AIET MBA Placement 2026

Placement Companies

Companies
Infosys
TCS
Wipro
Bosch
Various local and regional firms

AIET has a dedicated placement cell that facilitates campus placements. However, exclusive course-level placement data for MBA Marketing Management is not publicly available. Students are advised to contact the placement cell directly for the latest placement statistics.

Alva's Institute of Engineering and Technology Mangalore MBA Marketing Management Ranking

TOI Ranking

#138 out of 150 in India 2022

#22nd in Karnataka

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AIET MBA FAQs

Ques. What is the difference between MBA (Marketing Management) and MBA (Business Analytics) at AIET? Which is better for placements?

Ans. MBA (Marketing Management) focuses on traditional marketing, consumer behaviour, brand management, sales, and digital marketing, while MBA (Business Analytics) is more data-driven and focuses on analytics tools, data science for business, and decision-making. For placements, Marketing Management is better suited for roles in sales, brand management, and marketing agencies, while Business Analytics is preferred for data analyst and business intelligence roles. Both have good placement support at AIET, with companies like TCS, Infosys, and Wipro visiting campus.

Ques. Does AIET accept only Karnataka PGCET for MBA, or can I apply with a CAT/MAT score?

Ans. AIET accepts both Karnataka PGCET (for KEA quota seats) and CAT/KMAT/MAT scores (for management quota seats). If you have a good CAT or KMAT score, you can apply directly to AIET for management quota admission, which involves a personal interview. Karnataka PGCET is mandatory only for government/KEA quota seats.

Ques. Is the MBA at AIET a residential programme? Is hostel mandatory?

Ans. AIET has a fully residential campus in Moodbidri. Hostel accommodation is available for MBA students but is not mandatory. Students can choose to stay in the hostel or arrange their own accommodation. Hostel fees are charged separately from the tuition fee.

Ques. What is the intake for MBA at AIET? How competitive is admission?

Ans. The MBA programme at AIET has a limited intake (typically 60 seats across all specialisations). Admission is moderately competitive, especially for KEA quota seats through Karnataka PGCET. Management quota seats are relatively easier to secure with a decent entrance exam score and a good personal interview performance.

Ques. What companies come for MBA placements at AIET? What is the average salary?

Ans. AIET has a dedicated placement cell that facilitates campus placements. Companies like Infosys, TCS, Wipro, Bosch, and various local and regional firms visit for MBA placements. However, exclusive course-level placement data for MBA Marketing Management is not publicly available. Students are advised to contact the placement cell directly for the latest placement statistics.

Ques. Can I pursue MBA (Marketing Management) at AIET after completing a non-commerce/non-management undergraduate degree?

Ans. Yes. The eligibility for MBA at AIET requires a Bachelor's degree of minimum 3 years in any discipline with at least 50% aggregate marks. There is no restriction on the undergraduate stream. Engineering graduates, science graduates, and arts graduates are all eligible to apply, provided they meet the minimum percentage requirement and have a valid entrance exam score.