Content Curator | Updated on - Mar 23, 2026

The Bachelor of Commerce (B.Com) Advertising, Sales Promotion and Sales Management specialization at IPER Bhopal is a 3-year full-time undergraduate degree program affiliated to Barkatullah University, Bhopal. This course is specifically designed for students interested in marketing, advertising, brand management, and sales operations. The program provides comprehensive knowledge of advertising principles, sales promotion strategies, consumer behavior, digital marketing, brand management, and sales force management. The total fees for the entire 3-year duration is 1,48,050 (including a one-time refundable caution money of 1,650 in the first year). The course is offered in full-time on-campus mode with emphasis on practical learning through industry projects, internships with advertising and marketing firms, and real-world case studies. The B.Com Advertising, Sales Promotion and Sales Management specialization is popular among students seeking careers in advertising agencies, marketing departments, brand management, and sales organizations. Admission is based on merit through the online counselling conducted by the Department of Higher Education, Government of Madhya Pradesh, based on 12th standard marks.

Admissions for the 2026-29 batch are currently ongoing. The registration and choice filling for B.Com courses at IPER Bhopal through the MP Online Portal of the Department of Higher Education, Government of Madhya Pradesh is expected to conclude by June 24, 2026. Merit lists are typically declared in June-July 2026, followed by document verification and fee payment. The academic session for the 2026-29 batch is expected to commence in July 2026. Students must register through the online counselling portal using IPER's college code INS1465 for choice filling.

KEY POINTS

Specialized curriculum covering Advertising Principles, Sales Promotion, Consumer Behavior, Digital Marketing, and Brand Management
Practical training in advertising campaign development, sales strategy formulation, and market research
Mandatory internship/apprenticeship/project work component in each year as per NEP 2020
Free bus transportation facility from all major areas of Bhopal for all 3 years
Access to international database packages and e-learning portal (IPER UG ERP)
Dedicated faculty mentor system for personalized guidance and performance tracking
Industry partnerships with advertising agencies and marketing firms
Regular guest lectures from advertising professionals and marketing experts
Blended teaching methodology using Google Suite of Apps for enhanced learning
Hands-on experience with marketing tools and advertising software
Student communities for sports, arts, research, corporate interface, and social responsibility

Official Link:

Go To Website

Highlights
Fees
Admission
Scholarships
Placements
FAQs

IPER B.Com (ASPSM) Fees

The B.Com Advertising, Sales Promotion and Sales Management program at IPER Bhopal offers an affordable fee structure with transparent component-wise breakdown. The total tuition fees for the 3-year course is 1,46,400, with an additional one-time refundable caution money of 1,650 payable in the first year, bringing the total to 1,48,050. The fees are payable in two equal installments per year (48,800 each), making it convenient for students. The fees include access to all intellectual informational databases, library facilities, Wi-Fi internet across campus, computer lab usage, IPER's ERP system, and Google App Suite. Free bus transportation from major Bhopal areas is included for all 3 years.

Fee Breakdown

Year	Amount
Year 1	50,450 (including 1,650 refundable caution money)
Year 2	48,800
Year 3	48,800
Total Fees	1,48,050

The caution money of 1,650 is refundable at the end of the course.
Fees are payable in two installments per year.
The institute reserves the right to increase annual fees by a maximum of 6%.
Scholarships are available based on 12th standard marks as per IPER's merit scholarship scheme.
Government scholarships for SC/ST/OBC/EWS categories are applicable as per Madhya Pradesh government guidelines.

IPER B.Com (ASPSM) Admission 2026

IPER Bhopal follows a merit-based admission process for B.Com courses through the online counselling conducted by the Department of Higher Education, Government of Madhya Pradesh. The admission process is transparent and based on 12th standard marks without any entrance examination. Students must register through the official MP Online Portal and fill their course choices using IPER's college code INS1465. The merit list is declared by the Department of Higher Education based on 12th standard performance, and selected candidates proceed with document verification and fee payment.

Key Admission Dates

Event	Date
12th Standard Board Exams (CBSE)	February 17 - April 10, 2026
12th Standard Board Exams (MPBSE)	February 10 - March 7, 2026
12th Standard Board Exams (ISC)	February 12 - April 6, 2026
12th Standard Results Declaration	May 13, 2026 (CBSE - Tentative)
Registration and Choice Filling	June 2026 - June 24, 2026
Document Verification	June-July 2026
Merit List Declaration	June-July 2026
Online Fee Payment	July 2026
Academic Session Commencement	July 2026

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Passed 12th Standard (or equivalent) examination from a recognized board (CBSE, ISC, MPBSE, or equivalent)
Minimum qualifying marks as per Department of Higher Education, Government of Madhya Pradesh guidelines
Valid registration through MP Online Portal with IPER college code INS1465

Admission Process

Register on the MP Online Portal of the Department of Higher Education, Government of Madhya Pradesh
Fill course choices using IPER's college code INS1465 during the designated choice-filling window
Complete document verification at the government-appointed helpdesk if required
Await merit list declaration by the Department of Higher Education
Upon selection, proceed with online fee payment at IPER Bhopal
Complete document submission and admission formalities at the college
For assistance, contact IPER Admissions Helpline: 9584770090

IPER B.Com (ASPSM) Scholarships 2026

IPER Bhopal offers merit-based scholarships to reward academically excellent students from their first day of enrollment. The IPER UG Meritorious Scholarship is applicable for all 3 years of the B.Com program based on 12th standard percentage marks. Additionally, students from reserved categories (SC/ST/OBC/EWS) are eligible for government scholarships as per Madhya Pradesh government guidelines. The college provides full assistance to students in availing scholarships available under various government schemes.

Scholarship Details

Scholarship	Eligibility	Benefit
IPER Merit Scholarship	90% and above in 12th	50% of Total Tuition Fee for all 3 years
IPER Merit Scholarship	80% to 89.99% in 12th	20% of Total Tuition Fee for all 3 years
IPER Merit Scholarship	60% to 79.99% in 12th	10% of Total Tuition Fee for all 3 years
Additional Scholarship for SC/ST/OBC/EWS	-	Additional 5% on top of merit scholarship
Additional Scholarship for Special Categories (Handicapped, Single Mother, Army Personnel, Orphans)	-	Additional 5% on top of merit scholarship
State/National Level Awardees (Sports and Fine Arts - Government recognized)	-	90% of Total Tuition Fee for all 3 years

Scholarships are calculated on the present fee structure as per norms.
The scholarship amount is deducted from the actual tuition fees payable.
Students must maintain satisfactory academic performance to retain scholarship benefits.
Government scholarships for SC/ST/OBC/EWS categories are subject to government guidelines and eligibility criteria.

IPER B.Com (ASPSM) Placement 2026

IPER Bhopal has a strong track record of placements across all undergraduate and postgraduate programs. The college maintains consistent placement statistics with a high percentage of students securing positions in leading companies across various sectors. The placement cell at IPER works throughout the year to identify and secure quality internship and placement opportunities for students. The college has established relationships with over 80+ recruiters across various sectors including banking, insurance, FMCG, retail, IT, and consulting. B.Com Advertising, Sales Promotion and Sales Management graduates are particularly sought after by advertising agencies, FMCG companies, retail organizations, and marketing departments.

Placement Statistics

Metric	Value
Placement Rate	80%+
Highest Package	12 LPA
Average Package	5.05 - 5.75 LPA
Median Package	5 LPA
Number of Recruiters (2026)	83
First-Time Recruiters (2026)	24

Top recruiting companies include HDFC Bank, Axis Bank, ICICI Bank, ITC, Aditya Birla Fashion Retail, Deloitte, TCS, and various other national and multinational corporations. B.Com Advertising, Sales Promotion and Sales Management graduates find excellent career opportunities in roles such as advertising executive, brand manager, sales manager, marketing coordinator, and business development executive.

IPER B.Com (ASPSM) FAQs

Ques. What career opportunities are available for B.Com Advertising, Sales Promotion and Sales Management graduates?

Ans. B.Com Advertising, Sales Promotion and Sales Management graduates have excellent career opportunities in advertising agencies, FMCG companies, retail organizations, marketing departments, and sales firms. Common job roles include advertising executive, brand manager, sales manager, marketing coordinator, business development executive, and account manager. Many graduates also pursue careers in digital marketing, e-commerce, and brand consulting.

Ques. Is the B.Com Advertising, Sales Promotion and Sales Management course suitable for students interested in marketing?

Ans. Yes, absolutely. This specialization is specifically designed for students interested in marketing, advertising, and sales management. The curriculum covers advertising principles, sales promotion strategies, consumer behavior, digital marketing, and brand management. If you are interested in working in advertising agencies, marketing departments, or sales organizations, this specialization is ideal for you.

Ques. What is the difference between B.Com Advertising, Sales Promotion and Sales Management and general B.Com at IPER?

Ans. The B.Com Advertising, Sales Promotion and Sales Management specialization focuses specifically on advertising, sales promotion, and marketing management. The general B.Com offers broader commerce education with options for different specializations. Both follow the same fee structure and duration but differ in course content and career focus. The Advertising and Sales Management specialization is ideal for students specifically interested in marketing and advertising careers.

Ques. Are there internship opportunities with advertising agencies during the course?

Ans. Yes, IPER Bhopal has partnerships with various advertising agencies and marketing firms. As part of the mandatory internship/apprenticeship component in each year as per NEP 2020, students get opportunities to work with these organizations. This provides practical exposure to real-world advertising campaigns, sales strategies, and marketing operations.

Ques. What skills will I develop in this B.Com specialization?

Ans. In this specialization, you will develop skills in advertising campaign development, sales strategy formulation, market research, consumer behavior analysis, digital marketing, brand management, and sales force management. You will also gain practical experience with marketing tools, advertising software, and data analysis. These skills are highly valued by employers in the marketing and advertising industry.

Ques. What is the admission process for B.Com Advertising, Sales Promotion and Sales Management at IPER?

Ans. Admission is purely merit-based through online counselling conducted by the Department of Higher Education, Government of Madhya Pradesh. You need to have passed 12th standard from a recognized board (CBSE, ISC, MPBSE, or equivalent). There is no entrance exam. Your 12th standard marks determine your merit position, and selection is based on this merit list and your choice of college during the counselling process. Register through the MP Online Portal using IPER's college code INS1465.