The Bachelor of Commerce (B.Com) Hons in Marketing at Shri Shikshayatan College is a prestigious 3-year full-time undergraduate program affiliated with the University of Calcutta. This specialized commerce program provides advanced training in marketing management, consumer behavior, digital marketing, and brand management, combining theoretical knowledge with practical marketing applications. The program is designed to develop students' expertise in marketing strategy, market research, and customer relationship management while exploring contemporary marketing challenges and opportunities. The course maintains a rigorous academic environment that fosters critical thinking and professional marketing skills. The program is particularly popular among students interested in marketing, brand management, and business development careers.
Admissions for the 2026-27 academic year are currently open. The application period typically runs from March to May each year. Interested candidates can apply online through the college's official admission portal. For the most current admission dates and registration deadlines, candidates are advised to visit the college website at shrishikshayatancollege.org or contact the admissions office directly.
Key Points
- Comprehensive study of marketing management and strategy
- In-depth analysis of consumer behavior and market research
- Understanding of digital marketing and social media marketing
- Development of brand management and positioning skills
- Practical training in marketing analytics and tools
- Opportunities for internships with marketing firms and corporations
- Strong faculty with marketing and business expertise
- Access to well-equipped library with marketing resources
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