MCKVIE BBA Marketing: Fees 2026, Course Duration, Dates, Eligibility

Howrah, West BengalEstd 1999 MAKAUT, Nadia NAAC Grade A
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Collegedunia Team

Content Curator | Updated on - Jun 26, 2026

The BBA (Hons.) Marketing at MCKV Institute of Engineering (MCKVIE), Howrah, is a four-year MAKAUT-affiliated, AICTE-approved programme under the National Education Policy framework. Students graduate with a BBA (Hons.) or BBA (Hons. with Research) degree, with interdisciplinary courses, ability-enhancement modules, and a choice of Computer Applications as a minor. MCKVIE holds NAAC Grade A accreditation and is located in the Howrah-Kolkata industrial corridor, giving students access to a dense business ecosystem.

📋 Admission Status: MCKVIE BBA (Hons.) Marketing admissions for 2026-27 are through MAKAUT CET 2026 and MAKAUT centralised counselling. Apply online at mckv1.ucanapply.com or contact admission@mckvie.edu.in.


Key Points

  • BBA (Hons.) Marketing, MCKVIE Howrah, MAKAUT, NAAC A.
  • Total fees INR 3,55,000. Four years, eight semesters.
  • Admission via MAKAUT CET 2026. NEP-compliant BBA Hons. degree.
  • Intake: 60 students. AICTE-approved programme.
  • Specialisation: Marketing Management. Howrah-Kolkata business ecosystem.

MCKVIE Howrah BBA Marketing Fees 2026

ComponentAmount (INR)
Admission Fee (one-time)INR 6,000
Library Fee (one-time)INR 6,000
Student Activity FeeINR 4,000
Institute Development FeeINR 1,000
1st Semester FeeINR 41,000
Caution Deposit (refundable)INR 10,000
2nd to 8th Semester Fee (per semester)INR 41,000
Total Fees (4 Years, Hostel charges separate)INR 3,55,000
  • INR 68,000 payable at admission covers first semester and caution deposit.
  • Caution deposit INR 10,000 refundable after 8th Semester clearance.
  • Exam fees and uniform costs are borne separately by students.
  • Hostel is optional with seat rent INR 3,500 per month.
  • Confirm current fee schedule at the MCKVIE admissions office.

MCKVIE Howrah BBA Marketing Admission 2026

EventDate
MAKAUT CET 2026 RegistrationMarch to April 2026 (Tentative)
MAKAUT CET 2026 ExamMay 2026 (Tentative)
MAKAUT CET 2026 ResultJune 2026 (Tentative)
MCKVIE BBA Counselling and AdmissionJuly to August 2026 (Tentative)
Commencement of ClassesAugust 2026 (Tentative)
  • Apply for MAKAUT CET 2026 via the official MAKAUT portal.
  • Class 12 from any stream with valid MAKAUT CET score required.
  • Apply online at MCKVIE admission portal or email the admission office.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

  • Candidates must have passed Class 12 (10+2) in any discipline from a recognised Board or Council.
  • A valid score in the Common Entrance Test (CET) conducted by MAKAUT is required for admission.
  • The programme is open to students from Science, Commerce, and Arts streams. No specific stream restriction applies for the BBA (Hons.) Marketing.
  • Minimum percentage criteria and reservation norms follow MAKAUT and West Bengal government regulations.

Admission Process

  • Register and appear for the MAKAUT CET 2026. The CET is the common entrance test for management and allied programmes at MAKAUT-affiliated colleges.
  • After result declaration, participate in MAKAUT counselling and select MCKVIE Howrah and the Marketing programme during seat choice filling.
  • Report to MCKVIE’s admission office with Class 12 mark sheet, MAKAUT CET scorecard, allotment letter, migration certificate, and other required documents.
  • Complete document verification and pay the first-semester fee and one-time charges at the accounts office.
  • Attend orientation and commence the first semester of the four-year BBA (Hons.) programme.

✓ Opt for this if

  • Students targeting marketing roles in eastern India industry.
  • Cost-sensitive students seeking affordable Hons. BBA degree.
  • Aspiring entrepreneurs in retail or FMCG in Bengal.
  • Students planning to pursue MBA-Marketing after graduation.
  • Interested in combining tech background with marketing skills.

✗ Skip if

  • Seeking top-tier standalone management institution brand.
  • Targeting national marketing agency or FMCG MNC placements.
  • Expecting NIRF-ranked business programme recognition.
  • Needing a 3-year BBA for faster workforce entry.
  • Students targeting marketing careers outside eastern India.

MCKVIE Howrah BBA Marketing Scholarships 2026

ScholarshipAmountEligibility
Swami Vivekananda Merit-cum-Means (WB Govt)As per government norms75% or above in qualifying exam. Apply via WB scholarship portal.
Post-Matric Scholarship (Central Govt)As per government normsSC/ST/OBC/EBC students. Apply at scholarships.gov.in.
Kanyashree (WB Govt)As per government normsFemale students. Apply via WB Kanyashree portal.
National Scholarship Portal (NSP)As per government normsMinority and eligible categories. Apply at scholarships.gov.in.
Merit Scholarship (WB Govt)As per government normsOutstanding merit. Confirm details at mckvie.edu.in.
  • Confirm eligibility at the MCKVIE admissions office.
  • WB government scholarships: apply via WB scholarship portal.
  • SC/ST/OBC students apply at scholarships.gov.in.

Table of Contents

MCKVIE Howrah BBA Marketing FAQs

Ques. What are the total fees for BBA (Hons.) Marketing at MCKVIE Howrah?

Ans. The total fees for BBA (Hons.) Marketing at MCKV Institute of Engineering, Howrah, are INR 3,55,000 for four years as per the official 2026-27 fee structure. At the time of admission, a grand total of INR 68,000 is payable, which includes the first semester fee and a refundable caution deposit of INR 10,000. Each subsequent semester costs INR 41,000. Hostel, examination, and registration fees are charged separately.

Ques. What is the eligibility for BBA (Hons.) Marketing at MCKVIE Howrah?

Ans. To apply for BBA (Hons.) Marketing at MCKVIE Howrah, candidates must have passed Class 12 in any discipline from a recognised board and hold a valid score in the MAKAUT CET. Students from Science, Commerce, and Arts streams are eligible. Admission is through MAKAUT centralised counselling.

Ques. Is BBA (Hons.) Marketing at MCKVIE Howrah affiliated to MAKAUT?

Ans. Yes, the BBA (Hons.) Marketing at MCKV Institute of Engineering is affiliated to Maulana Abul Kalam Azad University of Technology (MAKAUT) and approved by AICTE. The four-year programme is structured under the National Education Policy (NEP) framework and awards the degree of BBA (Hons.) or BBA (Hons. with Research) upon successful completion.

Ques. What is the admission process for BBA at MCKVIE Howrah?

Ans. BBA admissions at MCKVIE are conducted through MAKAUT CET 2026. Candidates register for the CET via the MAKAUT portal, appear for the entrance test, and participate in centralised counselling based on their rank. After seat allotment, they report to MCKVIE with required documents and complete fee payment. Online applications are accepted at mckv1.ucanapply.com.

Ques. What career options are available after BBA (Hons.) Marketing from MCKVIE?

Ans. Graduates of BBA (Hons.) Marketing from MCKVIE Howrah are prepared for roles in brand management, digital marketing, sales, market research, and marketing analytics. Being part of MCKVIE’s placement ecosystem in the Howrah-Kolkata industrial corridor, BBA graduates can explore opportunities with businesses in eastern India. Many graduates also pursue an MBA or professional certifications to advance their careers after the four-year Hons. programme.

Ques. What is the intake for BBA at MCKVIE Howrah?

Ans. The intake for the BBA programme at MCKV Institute of Engineering, Howrah, is 60 students per year. Seats are filled through MAKAUT centralised counselling based on MAKAUT CET scores. Reservation norms follow West Bengal government and MAKAUT regulations.

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