Content Curator | Updated on - Mar 30, 2026

The MBA (Marketing) programme at Aryan Institute of Engineering and Technology (AIET), Bhubaneswar is a 2-year full-time postgraduate course affiliated to Biju Patnaik University of Technology (BPUT), Odisha, and approved by AICTE. The programme equips students with expertise in consumer behaviour, brand management, digital marketing, sales management, market research, and advertising. The total fees for the programme are approximately Rs. 1.60 Lakhs for the entire 2-year duration, with a seat intake of 60 students across all MBA specialisations. Admission is primarily through OJEE (Odisha Joint Entrance Examination), and the course is offered in full-time on-campus mode, making it a popular choice for students in Odisha seeking affordable, industry-oriented management education.

Admissions for the 2026-27 batch are expected to open from June 2026 onwards, following the declaration of OJEE 2026 results (tentatively June 1, 2026). OJEE 2026 registrations are currently open (January 28 - March 22, 2026), and the exam is scheduled from May 4-9, 2026. Students are advised to register for OJEE before the deadline to be eligible for AIET MBA (Marketing) admission.

Key Points

Affiliated to Biju Patnaik University of Technology (BPUT), Odisha, and approved by AICTE
Three specialisations offered under MBA: Finance, Marketing, and Human Resource Management
Curriculum includes mandatory Summer Internship Programme (SIP) after the 1st year (45 days in industry)
Department established in 2019 with a dedicated faculty team including PhD holders
Emphasis on field study, industrial tours, seminars, and project-based learning
On-campus hostel facility available for both boys and girls (AC and non-AC options)

Official Link:

Go To Website

Highlights
Fees
Admission
Scholarships
Placements
FAQs

AIET Bhubaneswar Latest Updates and News

05 Apr, 2026 OJEE 2026 Exam is scheduled from May 4 to 9, 2026, for various UG/PG admissions. The Admit card will be released soon @ojee.nic.in.

02 Apr, 2026 MAT May 2026 session registrations have started for MBA admission. Aspirants can register @mat.aima.in till May 25, for PBT Mode, and till June 8, for CBT Mode. The Exam will be held on May 31 (PBT) and on June 14 (CBT). Read more.

18 Mar, 2026 AIMA UGAT 2026 registration is open @aima.in till June 6, 2026. The Exam will be held on June 14, 2026. Read more.

AIET MBA (Marketing) Fees

The MBA (Marketing) programme at AIET Bhubaneswar is one of the most affordable management programmes in Odisha, with a total course fee of approximately Rs. 1.60 Lakhs for the 2-year duration. The tuition fee is charged at approximately Rs. 80,000 per year. Hostel fees are charged separately and are not mandatory.

Fee Components

Fee Component	Amount (INR)
Tuition Fee (Per Year)	Rs. 80,000
Tuition Fee (Total - 2 Years)	Rs. 1,60,000
Other Charges (Exam/Registration etc.)	As applicable per BPUT norms
Total Fees (Tuition)	Rs. 1,60,000
Hostel Fees (Per Year)	Rs. 60,000 (optional)

Hostel fees are optional and not included in the total course fees above.
Hostel options include both AC and non-AC rooms for boys and girls.
Fees once paid at the time of admission remain fixed for the entire duration of the course and are not subject to revision for the enrolled batch.
Bank loans from nationalised banks are available for eligible students.
Scholarship benefits (SC/ST/OBC) can be availed to offset fee costs.

AIET MBA (Marketing) Admission 2026

Admission to the MBA (Marketing) programme at AIET Bhubaneswar is primarily through OJEE (Odisha Joint Entrance Examination). The 2026 admission cycle is expected to begin after OJEE 2026 results are declared in June 2026, with counselling and seat allotment following thereafter. Candidates must have a valid OJEE score and meet the eligibility criteria to apply. The admission process involves online registration, document verification, and fee payment post seat allotment.

AIET MBA (Marketing) Admission Dates 2026

Event	Date
OJEE 2026 Registration Start	January 28, 2026
OJEE 2026 Registration End	March 22, 2026
OJEE 2026 Admit Card Release	April 25, 2026
OJEE 2026 Exam	May 4 - May 9, 2026
OJEE 2026 Result (Tentative)	June 1, 2026
OJEE Counselling / AIET Admission Start (Tentative)	June 2026
AIET MBA Batch Commencement (Tentative)	July - August 2026

Accepted Entrance Exams for MBA (Marketing) at AIET

Exam	Conducting Body	Relevance
OJEE (Odisha Joint Entrance Examination)	OJEE Board, Odisha	Primary exam for MBA admission in Odisha
CAT (Common Admission Test)	IIMs	Accepted for merit consideration
MAT (Management Aptitude Test)	AIMA	Accepted for merit consideration

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Candidates must hold a Bachelor's degree (any discipline) from a recognised university with a minimum of 50% aggregate marks.
Candidates appearing in the final year of graduation are also eligible to apply provisionally.
A valid score in OJEE / CAT / MAT is required for admission.

Admission Process:

Register and appear for OJEE 2026 (or CAT/MAT).
Visit the AIET official website or admission portal and fill out the application form.
Attend OJEE counselling and select AIET Bhubaneswar as a preferred college.
Submit required documents (mark sheets, caste certificate if applicable, migration certificate, etc.) at the time of admission.
Pay the admission fee to confirm the seat.
Batch commencement as per the academic calendar of BPUT.

AIET MBA (Marketing) Scholarships 2026

AIET Bhubaneswar offers and facilitates multiple scholarship options for MBA students, including government-funded and institution-level scholarships. These scholarships make the already affordable MBA (Marketing) programme even more accessible, particularly for students from reserved categories and economically weaker sections.

Scholarship Options

Scholarship	Eligibility	Amount
Prerana Scholarship (Odisha State)	SC/ST/OBC/SEBC students of Odisha with valid caste certificate	Up to Rs. 72,000 per annum (SC/ST); Rs. 20,000 (OBC)
Post Matric Scholarship (State Government)	SC/ST students enrolled in recognised PG programmes	As per state government norms
NSP (PM-USP Yojana)	80% in qualifying exam, AICTE-recognised PG course, parental income up to Rs. 4.5 Lakhs	Rs. 82,000 per annum
National Scholarship for PG Studies (UGC)	First-time PG students under 30 years in UGC-recognised full-time programmes	Rs. 10,000 per year or Rs. 15,000 per month
AIET Merit Scholarship	CGPA above 9.0 and attendance above 80%	Fee waiver (partial)

Scholarship continuation is subject to maintaining a minimum CGPA of 9.0 and 80% attendance.
Students must apply for government scholarships through the National Scholarship Portal (NSP) within the stipulated deadlines.
Bank loans from nationalised banks are also available for eligible students.

AIET MBA (Marketing) Placement 2026

Placement Details

Details	Information
Career Opportunities	MBA (Marketing) graduates from AIET can pursue roles such as Marketing Executive, Brand Manager, Sales Manager, Digital Marketing Specialist, Market Research Analyst, and Business Development Manager. Companies like TCS, Wipro, Infosys, Cognizant, and ICICI Bank recruit from AIET.
Average Package	The average package for MBA graduates is around 3-4 LPA, with strong growth potential in marketing roles.
Digital Marketing Coverage	The MBA (Marketing) curriculum at AIET, designed by BPUT, covers contemporary marketing topics including digital marketing, e-commerce, and consumer behaviour alongside traditional marketing subjects. The programme is regularly updated to align with industry trends, ensuring students are equipped with both classical and modern marketing skills.
Summer Internship Programme (SIP)	Yes, the Summer Internship Programme (SIP) is a mandatory component of the MBA curriculum at AIET. After completing the 1st year, all students must undertake a 45-day internship in an industry or organisation. Post-internship, students are required to present their learnings before the faculty panel, and it is evaluated as part of the academic assessment.
Placement Cell and Recruiters	AIET has a dedicated Training and Placement Cell that facilitates campus placements. Key recruiters include companies from FMCG, banking, IT, and services sectors. For MBA Marketing students, roles in sales, business development, and marketing are commonly offered. The average package is around 3-4 LPA, and the college has a growing placement record with companies like TCS, Wipro, Infosys, and ICICI Bank visiting campus.
Non-Commerce Background	Yes, MBA (Marketing) at AIET is open to graduates from any discipline - science, arts, commerce, or engineering - as long as they have a minimum of 50% aggregate marks in their graduation. A valid OJEE/CAT/MAT score is required. Many students from engineering and science backgrounds successfully pursue MBA (Marketing) to transition into management and business roles.

AIET MBA (Marketing) FAQs

Ques. What career opportunities are available after MBA (Marketing) from AIET Bhubaneswar?

Ans. MBA (Marketing) graduates from AIET can pursue roles such as Marketing Executive, Brand Manager, Sales Manager, Digital Marketing Specialist, Market Research Analyst, and Business Development Manager. Companies like TCS, Wipro, Infosys, Cognizant, and ICICI Bank recruit from AIET. The average package for MBA graduates is around 3-4 LPA, with strong growth potential in marketing roles.

Ques. Does AIET Bhubaneswar offer digital marketing as part of the MBA (Marketing) curriculum?

Ans. The MBA (Marketing) curriculum at AIET, designed by BPUT, covers contemporary marketing topics including digital marketing, e-commerce, and consumer behaviour alongside traditional marketing subjects. The programme is regularly updated to align with industry trends, ensuring students are equipped with both classical and modern marketing skills.

Ques. What is the total fee for MBA (Marketing) at AIET, and are there any scholarships available?

Ans. The total tuition fee for the 2-year MBA (Marketing) programme is approximately Rs. 1.60 Lakhs (Rs. 80,000 per year). Multiple scholarships are available including Prerana Scholarship (up to Rs. 72,000 for SC/ST), NSP (Rs. 82,000 per annum), and UGC National Scholarship for PG Studies. These can significantly reduce the effective cost of the programme.

Ques. Is the Summer Internship Programme (SIP) mandatory for MBA (Marketing) students at AIET?

Ans. Yes, the Summer Internship Programme (SIP) is a mandatory component of the MBA curriculum at AIET. After completing the 1st year, all students must undertake a 45-day internship in an industry or organisation. Post-internship, students are required to present their learnings before the faculty panel, and it is evaluated as part of the academic assessment.

Ques. How is the placement for MBA (Marketing) students at AIET Bhubaneswar?

Ans. AIET has a dedicated Training and Placement Cell that facilitates campus placements. Key recruiters include companies from FMCG, banking, IT, and services sectors. For MBA Marketing students, roles in sales, business development, and marketing are commonly offered. The average package is around 3-4 LPA, and the college has a growing placement record with companies like TCS, Wipro, Infosys, and ICICI Bank visiting campus.

Ques. Can I pursue MBA (Marketing) at AIET if I have a non-commerce background?

Ans. Yes, MBA (Marketing) at AIET is open to graduates from any discipline - science, arts, commerce, or engineering - as long as they have a minimum of 50% aggregate marks in their graduation. A valid OJEE/CAT/MAT score is required. Many students from engineering and science backgrounds successfully pursue MBA (Marketing) to transition into management and business roles.