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Masters in Digital Marketing in Australia is a 1.5 to 2-year program. Indian students with 60% in their bachelor's and a minimum IELTS score of 6.5 can get admission to the program. However, a degree in business or marketing field and work experience of 2 to 3 years can increase your chances of getting selected for the top universities like the University of Melbourne and Curtin University.
- To pursue the course at top universities, you pay a tuition fee ranging from INR 8.6 Lakhs to 29.5 Lakhs depending on the course duration.
- You will also need around INR 1.5 Lakhs as the annual cost of living in Australia with cities like Sydney being the most expensive, while Perth being the most affordable.
- Though just 15 Australian universities offer Masters in Digital Marketing for international students, there is a strong potential return on investment.
- The average annual salary for Digital Marketing professionals in Australia is around AUD 83,849 (INR 46.93 Lakhs).
- Perth and Melbourne are the highest-paying cities for Digital Marketers in Australia.
Top Universities for Masters in Digital Marketing in Australia
Some top universities in Australia, sorted as per the QS Business Master’s Rankings 2024: Marketing and their application deadlines are as follows:
| University | Program | Course Duration | Intakes and Application Deadlines | Total Tuition Fees (AUD) |
|---|---|---|---|---|
| University of Melbourne, Melbourne | Master of Digital Marketing | 18 Months | Oct 31, 2024 | 57,338 |
| Curtin University, Perth | Master of Digital and Social media | 18 Months | 10 weeks before the start date of Feb 26, 2025, Jul 22, 2025 | 45,858 |
| Victoria University, Melbourne | Master of Digital Media | 2 Years | Rolling | 64,400 |
| University of Southern Queensland, Toowoomba | Masters of Business (Digital Marketing) | 2 Years | Aug 26, 2024 | Feb 3, 2025 | May 19, 2025 | Sep 1, 2025 | 64,000 |
| Swinburne University, Melbourne | MBA in Digital Marketing | 2 Years | July 2025 | 69,800 |
| Charles Sturt University, Bathurst | Master of Applied Digital Marketing | 1.5 Years | Aug 30, 2024 | Sep 27, 2024 | 49,488 |
Check: Marketing Universities in Australia
Why Study Digital Marketing in Australia?
With the rapid growth of e-commerce in Australia, the demand for skilled Digital Marketing graduates is increasing leading to more opportunities for Indian students.
- Degree Types: Australian universities offer a Master in Digital Marketing as an MSc program and an MBA specialisation. This helps students compare and select programs based on their career prospects.
- Fast Track Option: Institutes like Swinburne University allow you to select the fast-track option, based on demonstrated work experience. This reduces the course duration from 2 years to 1-1.5 years. As an Indian student, you can use the time saved in this course to pursue jobs after graduation.
Admission Requirements for Masters in Digital Marketing in Australia
The most popular intake for Indian students pursuing a Masters in Digital Marketing in Australia is the February intake. However, universities offer multiple intakes throughout the year, including July and September.
Academic Requirements: The universities in Australia require you to complete a 3-4 years bachelor’s degree in any field for admission to the Digital Marketing masters program.
Minimum English Language Proficiency Required:
- IELTS: 6.5
- TOEFL: 90
You also need to submit documents like SOP, LOR, and Resume as a part of the admission process.
Australia Student Visa Application: Indian students require an Australian Student Visa, Subclass 500, to pursue MS in Digital Marketing on campus.
Check: Documents required to apply for an Australian student visa
Cost of Studying in Australia
The cost of studying in Australia for an Indian student includes the tuition fees for the course and the cost of living.
Tuition Fees: The tuition fees for MS Digital Marketing in Australia range between 15,286 and 52,448 AUD per year.
Cost of Living: The average cost of living in Australia for Indian students ranges between 2,500 to 3,100 AUD (1.40 to 1.74 lakhs INR) per month. A breakdown of the estimated cost of living in Australia is given below:
| Parameter | Sydney | Melbourne | Perth | Brisbane | Adelaide | Hobart | Darwin | Canberra |
|---|---|---|---|---|---|---|---|---|
| Monthly rent for 2 bedroom accommodation | A$2,508 | A$1,837 | A$1,719 | A$2,068 | A$1,621 | A$1,699 | A$1,353 | A$2,288 |
| Monthly rent for a studio apartment | A$1,864 | A$1,482 | A$1,258 | A$1,589 | A$1,103 | A$1,420 | A$1,397 | A$1,640 |
| Monthly ticket public transport | A$200 | A$164 | A$160 | A$197 | A$103 | A$86 | A$63 | A$100 |
| Taxi Expenses per day | A$21 | A$21 | A$23 | A$25 | A$21 | A$24 | A$21 | A$24 |
Check: Cost of Living in Australia
Masters in Digital Marketing in Australia Jobs and Salaries
Digital Marketing graduates in Australia reportedly earn an average salary of 83,849 AUD per year. The average salary of Digital Marketing graduates in Australia according to their professions are as follows:
| Job Title | Average Annual Salary (AUD) | Equivalent Salary for Indians (INR) |
|---|---|---|
| Digital Marketing Coordinator | 60,230 | 33.93 lakhs |
| Marketing Coordinator | 62,640 | 35.29 lakhs |
| Digital Marketing Specialist | 68,660 | 38.68 lakhs |
| Marketing Executive | 67,120 | 37.82 lakhs |
| Digital Strategist | 67,245 | 37.89 lakhs |
| Marketing Specialist | 73,780 | 41.57 lakhs |
| Marketing Manager | 87,040 | 49.04 lakhs |
| Digital Marketing Manager | 90,415 | 50.94 lakhs |
While Australia offers growing digital marketing roles, practical experience is highly valued. To boost your job prospects, consider internships during your studies. The field of digital marketing falls under skilled labor requirements in Australia, increasing the chances of obtaining permanent residency for eligible candidates. The program aligns with the growing digital landscape in India, allowing you to pursue the career in the marketing field even if you come back to India after your postgraduation.
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