B.B.A Marketing at University Of Wisconsin-Madison [UW MADISON], Madison Fees, Entry Requirement & Application Deadline

B.B.A in Marketing from University of Wisconsin Entry: Dates, Fees, Eligibility, Entry Requirements etc.

Madison, WisconsinLocation
UniversitySchool type
Estd1848established year
51822enrollment
Public
Madisoncampus
7.7/10

Bachelor of Business Administration [B.B.A] (Marketing)

4 years
Full Time
On Campus

Field of Study

Ranked #54 out of 990 by THE Global Ranking 2025

$44,210 /Yr

B.B.A in Marketing from University of Wisconsin Overview

B.B.A in Marketing from University of Wisconsin is a four-year undergraduate program offered by School of Business.University of Wisconsin--Madison is ranked No. 40 in Best Business Schools.University of Wisconsin--Madison has an acceptance rate of 43%.The median annual wage for marketing managers was $161,030.University of Wisconsin accepts almost all English proficiency exams, such as IELTS,TOEFL and Duolingo for international students admission.Wisconsin offer scholarships to incoming students. Some are automatically awarded based on academic profile.

B.B.A in Marketing from University of Wisconsin Fees

The cost of pursuing B.B.A in Marketing from University of Wisconsin is approximately $63,200 which include tution fee $44,210 and other cost $700 (book&supplies) and estimated living expenses $18,290 (House&meal,Transportation and Personal).

B.B.A in Marketing from University of Wisconsin Dates

B.B.A in Marketing from University of Wisconsin accepts application in Fall and Spring intake with upcoming deadline of 1st October 2025 for Regular Spring intake.

B.B.A in Marketing from University of Wisconsin Module

B.B.A in Marketing from University of Wisconsin includes following modules:

Term

Modules

Year 1 – Fall

ECON 101 – Principles of Microeconomics

COMM A – Communication Part A

MATH 211 or 221 – Calculus

GEN BUS 110 – Personal & Professional Foundations in Business

Liberal Studies Elective

Year 1 – Spring

ECON 102 – Principles of Macroeconomics

ACCT I S 100 – Introductory Financial Accounting

COMM B – Communication Part B

STAT 301 or 371 – Introductory Statistics

Liberal Studies Elective

Year 2 – Fall

ACCT I S 211 – Introductory Managerial Accounting

GEN BUS 306 – Business Analytics I

MARKETNG 300 – Marketing Management

Ethnic Studies or Humanities Elective

Liberal Studies Elective

Year 2 – Spring

FINANCE 300 – Financial Management

GEN BUS 307 – Business Analytics II

OPER MGT 300 – Operations Management

GEN BUS 301 – Business Law I

Liberal Studies Elective

Year 3 – Fall

MARKETNG 305 – Consumer Behavior

MARKETNG 310 – Marketing Research

GEN BUS 302 – Business Law II or Ethics Requirement

International Business/Global Elective

Liberal Studies Elective

Year 3 – Spring

Marketing Elective (e.g., Digital Marketing, Brand Management)

Marketing Elective (e.g., Sales Management, New Product Development)

Management & Human Resources Elective

Liberal Studies Elective

Free Elective

Year 4 – Fall

MARKETNG 460 – Marketing Strategy (Capstone)

Marketing Elective

Business Elective (e.g., Supply Chain Management)

Liberal Studies Elective

Free Elective

Year 4 – Spring

Marketing Elective or Internship Credit

Business Elective

Liberal Studies Elective

Free Elective(s) to reach 120 credits


Important Alert

  • Regular Decision Application Deadline For Fall Intake - Jan 15, 2026

Tuition Fees

Year1st Year Fees
Tuition Fees$44210

Other Expenses

HeadAvg Cost Per Year
Housing & Meals$14520
Personal$2570

Previous Year Tuition Fees

Year1st Year Fees
2023$40612
2021$36920

Important Dates

EventApplication Date
Regular Decision Application Deadline For Spring Intake Oct 1, 2025
Early Action Application Deadline for Fall Intake Nov 1, 2025
Regular Decision Application Deadline For Fall Intake Jan 15, 2026

Scores Required

6.5 / 9

Avg. Score in

IELTS

80 / 120

Avg. Score in

TOEFL

115 / 160

Avg. Score in

Duolingo

70

Application Fees

120

ECTS Credits


Ranking

202520242023202220212020201920182017

Times Higher Education logo
Business 54 out of 990 in Global Ranking
( #25 out of 147 in USA 2025)

QS World University logo
Business 201 out of 650 in Global Ranking
( #59 out of 184 in USA 2025)
( #43 out of 184 in USA 2025)

US News logo
Business 40 out of 133 in Global Ranking
( #23 out of 125 in USA 2025)

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