GLS University Ahmedabad MBA Marketing: Fees 2026, Course Duration, Dates, Eligibility

The Master of Business Administration [MBA] with specialization in Marketing at GLS University is a prestigious 2-year full-time postgraduate program designed to develop strategic marketing leaders and professionals. The program, offered by the Faculty of Management, equips students with comprehensive knowledge in market analysis, consumer behavior, brand management, digital marketing, and promotional strategies. With a total tuition fee of ₹2.69 lakhs for the complete course duration, the program attracts candidates through the CMAT entrance examination followed by centralized admission via Gujarat ACPC. The program is highly popular among management aspirants seeking careers in brand management, market research, digital marketing, and sales strategy, with strong placement records from leading companies like TCS, Berger Paints, Motilal Oswal, and HDFC Bank regularly recruiting from the institute.

Admissions for the 2026 batch are currently ongoing. The CMAT 2026 examination was held on January 25, 2026, with results declared on February 13, 2026. Counselling and seat allocation through Gujarat ACPC typically commence in March-April 2026, with batch commencement expected in June 2026. Candidates are advised to monitor the official GLS University website and ACPC portal for specific counselling dates and registration deadlines for the current admission season.

KEY POINTS

• Unique Choice-based Credit System allowing students to select two specializations from Finance, Marketing, HR, and emerging domains like Digital Marketing & E-Commerce, Fintech, and Business Analytics
• Strategic focus on digital marketing, e-commerce, and emerging marketing technologies in the modern business landscape
• Industry-focused pedagogy incorporating live marketing projects, case studies, corporate expert interactions, and real-world campaign development
• 100% internship placement with leading organizations in FMCG, retail, and digital marketing sectors
• Strong emphasis on research opportunities and international exposure through collaborations with global institutions

GLS University MBA (Marketing) Fees

Fees Structure

• The fee structure is divided into four semesters with equal payment in each semester.
• No additional hostel fees are mandatory for the program.
• Students may opt for hostel accommodation at additional cost if required.
• EMI options may be available through partner financial institutions; candidates should contact the university administration for details.
• Payment schedules are typically semester-wise, with fees due at the commencement of each semester.

GLS University MBA (Marketing) Admission 2026

Important Dates for MBA (Marketing) Admission 2026

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

• Bachelor's degree from a recognized university with minimum 50% aggregate marks for General category candidates
• Minimum 45% aggregate marks for candidates from Reserved categories (SC/ST/OBC)
• Valid CMAT score as per cutoff percentiles set by Gujarat ACPC

Admission Process

• Candidates must register and appear for the CMAT examination conducted by AIMA
• CMAT scores are used for merit-based ranking by the centralized admission committee
• Shortlisted candidates participate in counselling conducted by Gujarat ACPC
• Seat allocation is done based on CMAT score, category, and candidate preferences
• Selected candidates must complete document verification and fee payment to confirm admission

GLS University MBA (Marketing) Scholarships 2026

Scholarship Details

• Merit-based scholarships are awarded to top-performing students based on entrance examination scores and academic performance.
• The 30% fee reduction for achieving 80% or above in exams is applicable for subsequent semesters.
• Government scholarships like MYSY (Mukhyamantri Yuva Swavalamban Yojana) are available for eligible candidates from reserved categories.
• Scholarship amounts are credited directly to student accounts or adjusted against fees.
• Students must maintain minimum academic standards to retain scholarships.
• For detailed information on application procedures and specific eligibility criteria, candidates should contact the university's financial aid office.

GLS University MBA (Marketing) Placement 2026

Placement Statistics

• Placement data is based on recent years' performance.
• The university maintains strong relationships with over 1000 recruiters across sectors including FMCG, retail, e-commerce, banking, and consulting.
• Marketing graduates are particularly sought after by consumer goods companies, digital marketing agencies, and retail organizations.
• Students receive dedicated placement training including mock interviews, resume building, and aptitude development.
• The university also facilitates 100% internship placement during the summer break, providing valuable corporate exposure in marketing departments and agencies.