Content Curator | Updated on - Mar 31, 2026

The BBA Branding and Advertising programme at Kristu Jayanti University (KJU), Bangalore, is a full-time, on-campus undergraduate programme offered under the School of Business and Management. The programme spans 3 to 4 years under the NEP 2020 framework - students may exit after 3 years with a Bachelor's Degree, or complete 4 years for a Bachelor's Degree (Honours). The curriculum integrates management fundamentals with contemporary branding and advertising practices, covering brand strategy, digital marketing, consumer psychology, neuromarketing, ad film making, and brand analytics. The annual tuition fee is Rs. 1,65,000 per year (total Rs. 4,95,000 for 3 years). The programme has an industry collaboration with MILES Education for practical exposure. KJU is NAAC A++ accredited and ranked #34 by NIRF.

Admissions for the 2026-27 academic year are currently open. Counselling sessions are being held on a rolling basis, with the next counselling scheduled on 28th March 2026. Students with results awaited can also apply online. The application fee is Rs. 1,000 (non-refundable).

Key Points

Industry collaboration with MILES Education for practical, industry-oriented projects and applied learning.
Dedicated Branding and Advertising club - "Ignite Club" - for campaign design, creative collaboration, and industry interaction.
Studio-based learning through live campaigns, creative labs, and real-world projects.
Unique courses: Neuromarketing and Behavioural Insights, Grammar of Ad Film Making, Luxury and Lifestyle Branding, and Global Advertising.
NEP 2020 aligned: 3-year exit option (Bachelor's Degree) or 4-year completion (BBA Honours).
Comprehensive 8-semester curriculum covering brand strategy, digital marketing, consumer psychology, PR, and brand analytics.
Value-added and certificate courses to strengthen digital capability and professional readiness.

Official Link:

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Highlights
Fees
Admission
Scholarships
Ranking
FAQs

Kristu Jayanti University (Deemed to be University) Latest Updates and News

21 Jan, 2026 Kristu Jayanti University (Deemed to be University) BBA Advertising & Branding Fee Structure 2026 has been released. The total academic fee is ₹ 5 Lakhs. Read more.

KJU BBA (Advertising & Branding) Fees

The BBA Branding and Advertising programme at Kristu Jayanti University is priced at Rs. 1,65,000 per year for tuition, reflecting the programme's specialized creative infrastructure, studio facilities, and industry collaboration. The total tuition fee for the 3-year programme is Rs. 4,95,000, while students opting for the 4-year Honours programme will pay Rs. 6,60,000 in total. A one-time Admission Registration Fee of Rs. 5,000 (non-refundable) and a category-based fee (applicable in the first year only) are also charged. Hostel facilities are available separately through affiliated hostels near the campus.

Fee Components

Fee Component	Amount (Rs.)
Tuition Fee (per year)	1,65,000
Tuition Fee - 3 Years Total	4,95,000
Tuition Fee - 4 Years Total (Honours)	6,60,000
Admission Registration Fee (one-time, non-refundable)	5,000
Application Processing Fee (non-refundable)	1,000
Total Fees (3-Year Programme, Karnataka PU Board students)	5,01,000
Total Fees (3-Year Programme, Other Karnataka students)	5,11,000
Total Fees (3-Year Programme, Students from other states)	5,21,000

Category-based fee (First Year Only): Karnataka PU Board students - Nil; Other Karnataka students - Rs. 10,000; Students from other states - Rs. 20,000; International Board in India - Rs. 20,000; NRI students - Rs. 40,000; SAARC Countries - Rs. 50,000; Foreign Nationals/PIO/OCI - Rs. 1,00,000.
No capitation fee or donation is collected by the university.
Fee payment can be made via Demand Draft (in favour of "Kristu Jayanti (Deemed to be University)", payable at Bengaluru) or online (net banking/debit/credit card).
Hostel fees are charged separately by affiliated hostels and are not mandatory.

KJU BBA (Advertising & Branding) Admission 2026-27

Admissions to the BBA Branding and Advertising programme at Kristu Jayanti University for 2026-27 are currently open. The process is merit-based, with rolling counselling sessions being conducted. No mandatory entrance exam is required; admission is based on Class 12 marks. Students are encouraged to apply early as seats are limited.

College Admission Dates

Event	Date / Details
Admissions Open (2026-27)	Open (Ongoing)
Application Portal	Online at kristujayanti.edu.in
Application Fee	Rs. 1,000 (non-refundable)
Next Counselling Date	28th March 2026 (Rolling basis)
Admission Registration Fee Payment	Rs. 5,000 (non-refundable, at time of admission)
Commencement of Classes	July 2026 (Tentative)

Entrance Exam Dates

Exam	Event	Date
CUET UG 2026	Registration Start	January 3, 2026
CUET UG 2026	Registration End	February 26, 2026
CUET UG 2026	Admit Card	May 5, 2026 (Tentative)
CUET UG 2026	Exam Date	May 11 - May 31, 2026
CUET UG 2026	Result	July 4, 2026 (Tentative)

Note: KJU does not mandate CUET UG for admission. Admission is primarily merit-based on Class 12 marks.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have completed Higher Secondary (10+2 / PUC) from a recognized Indian or foreign educational institution.
Minimum aggregate of 40% marks or equivalent CGPA is required (35% for SC/ST students from Karnataka region).
Students from any stream (Arts, Science, Commerce) are eligible to apply.

Admission Process

Register and fill the online application form at kristujayanti.edu.in (Application fee: Rs. 1,000).
Upload required documents: Class 10 mark sheet, Class 11 mark sheet (attested), Class 12 mark sheet, Transfer Certificate, Migration Certificate (if applicable), Conduct Certificate, Aadhar Card copy, and Caste Certificate (if applicable).
Attend the counselling/interview session (in-person or as notified).
Pay the Admission Registration Fee of Rs. 5,000 upon selection.
Pay the first-year tuition fee and category-based fee to confirm admission.
Receive the admission confirmation letter.

Kristu Jayanti University (Deemed to be University): Students' Opinion

AI-Generated Summary based on 1 Reviews

The college boasts a highly approachable faculty, with 8 to 9 out of 10 teachers being easily accessible to students. These educators are not only humble but also enforce a strict academic environment. They are knowledgeable and enhance their teachings by including additional knowledge and fun activities beyond the standard syllabus.

The college operates on a trust, which allows it to charge a relatively low fee, ranging from approximately 110,000 to 150,000. While master's programs are slightly more expensive, scholarships are available, though specific details on these are not confirmed.

By Collegedunia’s Personal AI

KJU BBA (Advertising & Branding) Scholarships 2026-27

Kristu Jayanti University offers a comprehensive scholarship ecosystem for BBA Branding and Advertising students through its institutional Jayantian Scholarship Scheme, covering merit, talent, financial need, and differently-abled categories. Students can also avail of various government and private scholarships. The university actively conducts orientation sessions to guide students in identifying and applying for relevant scholarships.

Scholarship Details

Scholarship	Category	Eligibility	Amount / Benefit
Jayantian Achievement Scholarship (JAS)	Merit / Academic Excellence	Minimum 80% marks (aggregate CIA + ESE) for BBA students; 85% attendance	Partial fee waiver (amount varies by merit)
Jayantian Upliftment Scholarship (JUS)	Financial Need	Annual family income up to Rs. 2 Lakhs; minimum 60% marks; 85% attendance	Financial support (amount varies)
Jayantian Talent Scholarship (JTS)	Co-curricular / Extra-curricular	1st/2nd/3rd place at State/National level competitions; 60% marks; 85% attendance	Recognition and financial support
Jayantian Determination Scholarship (JDS)	Divyangjan (Differently-abled)	Valid disability certificate; minimum 50% marks; 75% attendance	Financial assistance
National Scholarship Portal (NSP)	Government	As per NSP eligibility criteria	Varies by scheme
Karnataka Government Post-Matric Scholarship	Government (Karnataka)	SC/ST/OBC students from Karnataka	As per government norms
Reliance Foundation UG Scholarship	Private / Corporate	Merit + need based	Up to Rs. 2 Lakhs per year
SBI Asha Scholarship	Private / Corporate	Family income below Rs. 3 Lakhs; 75% marks	Rs. 15,000 per year
HDFC Parivartan ECSS	Private / Corporate	Family income below Rs. 2.5 Lakhs	Up to Rs. 75,000
Mahindra EmpowerHer Scholarship	Private (Girls only)	Girl students; merit + need based	Financial support

JAS for BBA students requires a minimum of 80% marks (aggregate CIA + ESE).
JAS, JUS, JTS, and JDS are evaluated each semester on a continuous basis.
Students must apply within the stipulated deadlines for each scholarship.
For government scholarships, students should regularly check scholarships.gov.in and ssp.postmatric.karnataka.gov.in.
The university does not guarantee scholarship amounts; awards are subject to committee review and fund availability.

Kristu Jayanti University (Deemed to be University) BBA Advertising & Branding Ranking

Collegedunia Ranking

#181 out of 372 in India 2025

#9th in Karnataka

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KJU BBA (Advertising & Branding) FAQs

Ques. What makes BBA Branding and Advertising at KJU unique compared to a regular BBA or Mass Communication programme?

Ans. BBA Branding and Advertising at KJU uniquely combines business management fundamentals with specialized creative and strategic skills in brand communication. Unlike a regular BBA, it includes courses like Neuromarketing and Behavioural Insights, Grammar of Ad Film Making, Luxury and Lifestyle Branding, and Global Advertising. Unlike a Mass Communication programme, it has a strong business and management orientation with industry collaboration through MILES Education and a dedicated creative club - Ignite Club.

Ques. What is the MILES Education collaboration in this programme?

Ans. MILES Education is an industry partner that provides practical exposure through industry-oriented projects and applied learning. This collaboration ensures students work on real-world branding and advertising challenges, bridging the gap between academic learning and industry practice.

Ques. Is there any entrance exam required for admission to BBA Branding and Advertising at KJU?

Ans. No, KJU does not require any mandatory entrance exam. Admission is merit-based on Class 12 marks. Students who have appeared for CUET UG may mention their scores, but it is not a mandatory requirement.

Ques. What career options are available after completing BBA Branding and Advertising from KJU?

Ans. Graduates can pursue careers as Brand Executives, Brand Strategists, Advertising Account Executives, Digital Marketing and Social Media Managers, Content Strategists, Media Planners, and Marketing Communications Executives. Many graduates also pursue MBA in Marketing, MBA in Brand Management, or international postgraduate programmes.

Ques. Does this programme cover digital marketing and social media?

Ans. Yes, the curriculum includes dedicated courses on Digital and Performance Marketing, Social Marketing, Brand Analytics, and Planning, Strategy and Content Creation for Advertising. Students also learn about the integration of technology in advertising, making them well-equipped for the digital-first marketing landscape.

Ques. Is BBA Branding and Advertising suitable for students who are creative but not strong in numbers or business subjects?

Ans. Yes, the programme is designed to balance creative and analytical skills. While it includes business subjects like accounting, finance, and statistics, the emphasis is on creative strategy, storytelling, and brand communication. Students with a creative bent of mind and an interest in marketing and consumer behaviour will find this programme highly engaging and rewarding.

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Why To Join Kristu Jayanti University (Deemed to be University) - Reviews & Rating

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3(3%)

2(8%)

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4.2

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Jeevan N

4.6Helpful

BBA, Advertising & Branding

Reviewed on Jun 12, 2024(Enrolled 2023)

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Fees and Financial Aid:

I think this college is charging very less fee in comparison to other college as it runs on a trust and it almost charges the same fee around 110000-150000 like every degree and masters is a little bit on a costlier side everything else is fine they provide scholarship also I think not sure tho

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