Content Curator | Updated on - Mar 31, 2026

The MA in Advertising, Public Relations and Corporate Communication is a 2-year full-time postgraduate programme designed to equip students with advanced skills in strategic communication, brand management, and digital marketing. The course covers advertising, public relations, corporate communication, digital marketing, influencer engagement, content creation, and event management. With a total fee of 4.38 lakhs and a focus on industry-relevant curriculum blending theory with hands-on application, this programme prepares students for careers in advertising agencies, PR firms, and corporate brands. The course is popular for its integration of cutting-edge trends like AI-driven communication tools, social media analytics, and experiential marketing.

Admissions for the 2026-27 academic session are currently ongoing. Phase 1 applications are closing on 31 March 2026. The application window for MA programmes runs from 1 November 2025 to 30 April 2026. Interested candidates can apply through the official Sharda University portal. Counselling and merit-based selection will follow the application submission. Fee payment and registration typically occur after provisional admission confirmation.

Key Points:

Industry-centric curriculum with live projects, industry case studies, and internships
Hands-on learning through client briefs, workshops, and masterclasses by professionals from top advertising agencies and PR firms
Integration of cutting-edge technologies including AI-driven communication tools, programmatic advertising, and immersive technologies (AR/VR)
Real-world exposure through internships and industry connect programmes
Over 92% placement rate for Sharda School of Media, Film and Entertainment students

Official Link:

Go To Website

Highlights
Fees
Admission
Scholarships
Placements
FAQs

Sharda University Latest Updates and News

12 Mar, 2026 Sharda University Fee Structure 2026-27 is out for MA Advertising & Public Relations programs. The total academic fee is ₹ 4.38 Lakhs. Read more!

Sharda MA APR Fees

The MA Advertising & Public Relations programme at Sharda University involves a total tuition fee of 3.67 lakhs spread across 2 years. Additional charges including registration, admission, and other miscellaneous fees amount to 46,500. Hostel accommodation is optional and costs 1.24 lakhs annually (2.48 lakhs for 2 years). The university offers flexible payment options through EMI facilities via GrayQuest and Propelld. All fees are refundable as per university policy.

Fee Structure

Fee Component	1st Year	2nd Year	Total
Tuition Fee	181000	186430	367430
Admission Fee	30000	-	30000
Registration Fee	-	15000	15000
Other Charges	12000	12000	24000
Hostel Fee (Optional)	124000	124000	248000
Total Fees (Without Hostel)	223000	213430	436430
Total Fees (With Hostel)	347000	337430	684430

Hostel fees are optional and not mandatory.
EMI options are available through GrayQuest and Propelld for fee payment.
All tuition and other academic fees are refundable as per university refund policy.
Hostel fees are refundable subject to hostel policies.
Payment schedules can be arranged as per university guidelines.

Sharda MA APR Admission 2026

The MA Advertising & Public Relations programme follows a merit-based admission process at Sharda University. Eligible candidates with a bachelor's degree in any discipline with minimum 50% marks can apply. The selection is based on academic merit, creative personality assessment, and proficiency in English communication. Admissions are currently open for the 2026-27 academic session with applications accepted until 30 April 2026. Provisional admission letters are issued post-selection, followed by counselling and fee payment.

Important Dates

Event	Date
Application Window Opens	1 November 2025
Phase 1 Application Deadline	31 March 2026
Final Application Deadline	30 April 2026
Merit List Declaration	Ongoing (Post-Application)
Counselling and Provisional Admission	May 2026 (Tentative)
Fee Payment and Registration	May-June 2026 (Tentative)
Academic Session Begins	July 2026 (Tentative)

The dates mentioned above are tentative and subject to change.

Eligibility Criteria:

Bachelor's degree in any discipline with minimum 50% marks
Creative personality and aptitude for communication
Proficiency in English communication (written and verbal)

Admission Process:

Submit online application form on the official Sharda University portal
Pay application fee (1500 for male candidates, 1000 for female candidates)
Merit-based selection based on academic credentials and creative assessment
Receive provisional admission letter post-selection
Attend counselling session and confirm admission
Complete fee payment and registration formalities

Sharda MA APR Scholarships 2026

Sharda University offers merit-based scholarships for MA programmes based on graduation marks. Students scoring 95% and above in their bachelor's degree are eligible for 100% scholarship on tuition fees. Those with 90-94.99% marks receive 60% scholarship, 85-89.99% marks get 40% scholarship, 80-84.99% marks receive 20% scholarship, and 75-79.99% marks get 10% scholarship. Additionally, the university provides scholarships for sports achievements, military/para-military personnel's wards, and siblings of existing students. Scholarship amounts are divided equally across two semesters and applied to tuition fees only.

Merit-Based Scholarships

Graduation Marks	Scholarship Percentage
95% and above	100%
90-94.99%	60%
85-89.99%	40%
80-84.99%	20%
75-79.99%	10%

Special Scholarships:

Sports Scholarship: 10-100% based on national/state level achievements
Military/Para-Military Wards: 5% on tuition fees
Sibling Scholarship: 5% fee waiver for siblings of existing students
Innovative Idea Scholarship: 10-100% based on selected innovation ideas

Scholarship continuation requires minimum 8.0 CGPA and 75% attendance with no backlog.
Maximum one scholarship can be availed by students.
Scholarships are awarded provisionally and subject to approval by the Scholarship Committee.
Limited scholarship seats are available on first-come-first-serve basis.

Sharda MA APR Placement 2026

Sharda School of Media, Film and Entertainment (SMFE) has achieved over 92% placement rate for its postgraduate programmes. The average salary package for MA Advertising & Public Relations graduates is 3.20 lakhs per annum, with the highest salary reaching 1 crore. The programme has strong industry connections with leading advertising agencies, PR firms, and corporate brands. Graduates secure positions as creative writers, advertising executives, PR professionals, event managers, account managers, and marketing executives in top companies.

Placement Statistics

Placement Metric	Details
Placement Rate	92%
Average Salary Package	3.20 LPA
Highest Salary Package	1 Crore PA
Lowest Salary Package	2.5 LPA
Top Recruiting Companies	Advertising agencies, PR firms, media houses, corporate brands, digital marketing companies
Career Roles	Creative Writer, Advertising Executive, PR Professional, Event Manager, Account Manager, Marketing Executive, Brand Manager, Digital Marketing Manager

Sharda MA APR FAQs

Ques. What is the admission process for MA Advertising & Public Relations at Sharda University?

Ans. The admission process is merit-based. Candidates need to submit an online application form, pay the application fee, and appear for merit-based selection. Selection is based on academic credentials, creative personality assessment, and English proficiency. After selection, candidates receive a provisional admission letter, attend counselling, and complete fee payment and registration.

Ques. Is there an entrance exam required for MA Advertising & Public Relations admission?

Ans. No, there is no separate entrance exam. Admission is purely merit-based on your bachelor's degree marks, creative personality, and English communication skills. Sharda University does not conduct SUAT for MA programmes; selection is based on academic merit and assessment.

Ques. What are the career prospects after completing MA Advertising & Public Relations?

Ans. Graduates can pursue careers as creative writers, advertising executives, PR professionals, event managers, account managers, marketing executives, brand managers, and digital marketing managers. With 92% placement rate and average salary of 3.20 LPA, graduates work in advertising agencies, PR firms, media houses, corporate brands, and digital marketing companies.

Ques. Does Sharda University offer hostel facilities for MA students?

Ans. Yes, Sharda University provides hostel facilities for both male and female students. Hostel accommodation is optional and costs 1.24 lakhs annually. Various room types are available including single seater, double sharing with and without attached toilets. Hostel fees are separate from tuition fees.

Ques. What scholarships are available for MA Advertising & Public Relations students?

Ans. Merit-based scholarships are available based on graduation marks ranging from 10% to 100%. Students with 95%+ marks get 100% scholarship, 90-94.99% get 60%, 85-89.99% get 40%, 80-84.99% get 20%, and 75-79.99% get 10%. Additional scholarships are available for sports achievements, military/para-military wards, and siblings of existing students.

Ques. What is the total cost of the MA Advertising & Public Relations programme including hostel?

Ans. The total tuition fee is 4.38 lakhs for 2 years. If you opt for hostel accommodation, the additional cost is 2.48 lakhs for 2 years, making the total approximately 6.86 lakhs. The university offers EMI options through GrayQuest and Propelld for flexible payment.