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Master of Business Administration (MBA) with specialization in Marketing is a 2-year full-time postgraduate program offered by Uka Tarsadia University through Shrimad Rajchandra Institute of Management and Computer Application (SRIMCA). The Marketing specialization focuses on consumer behavior, brand management, digital marketing, and sales strategy. With an intake of 180 seats across all MBA specializations, the Marketing track combines theoretical knowledge with practical applications in market analysis and strategic marketing. The total tuition fee is INR 1,41,000 (INR 70,500 per semester). The course is highly sought after by graduates seeking careers in brand management, digital marketing, market research, and sales leadership, offering excellent placement opportunities with competitive packages in the marketing and consumer goods sectors.

Admissions for the 2026-27 academic year are currently open. Interested candidates must have a Bachelor's degree with minimum 50% aggregate marks (45% for reserved category) and a valid CMAT score. The admission process follows the guidelines of the Admission Committee for Professional Courses (ACPC) of Gujarat. After admission, students can select Marketing as their specialization during the counselling process. For specific application deadlines and counselling dates for the current year, candidates should visit the official UTU website or contact SRIMCA directly.

Key Points

Specialization in consumer behavior, brand management, and digital marketing
Curriculum covering sales strategy, market research, and customer relationship management
Internships with leading FMCG and consumer goods companies
Exposure to real-world marketing campaigns and market analysis
Career opportunities in brand management, digital marketing, and market research

Official Link:

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Highlights
Fees
Admission
Scholarships
Placements
FAQs

Uka Tarsadia University Bardoli Latest Updates and News

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15 Sep, 2026 CAT 2026 registration deadline has been extended to Sept 22, 2026, @iimcat.ac.in. CAT 2026 is scheduled for Nov 29, 2026. Read News.

UTU MBA Marketing Fees

The MBA Marketing specialization involves a total tuition fee of INR 1,41,000 spread across 4 semesters. In addition to tuition fees, students are required to pay examination fees (INR 3,500 per semester), I-Card fee (INR 200 one-time), and enrollment fee (INR 15,000 non-refundable). The total cost of the program, including all mandatory charges, comes to approximately INR 1,56,700. Hostel facilities are available on campus at additional cost (optional). The fee structure is identical across all MBA specializations and is competitive with top business schools in India.

Fee Components

Fee Component	Amount (INR)
Tuition Fee (Per Semester)	70,500
Examination Fee (Per Semester)	3,500
I-Card Fee (One-time)	200
Enrollment Fee (Non-Refundable)	15,000
Total Fees (2 Years)	1,56,700

Enrollment fee is non-refundable.
Examination fees are charged every semester.
Comprehensive course materials are included in the fee.
Hostel fees are optional and charged separately.
Payment schedules are typically divided into semester-wise installments.
Students from economically weaker backgrounds may be eligible for Shri B.U. Patel Scholarship if they meet the eligibility criteria (annual family income not exceeding INR 2,00,000 and first division in qualifying examination).

UTU MBA Marketing Admission 2026

The MBA Marketing program follows a merit-based admission process through CMAT (Common Management Admission Test), a national-level entrance examination conducted by NTA. Candidates with a Bachelor's degree from any discipline with minimum 50% aggregate marks (45% for reserved category) are eligible to apply. After admission to the general MBA program, students can select Marketing as their specialization. The admission process involves CMAT registration, merit list preparation based on CMAT scores, counselling through ACPC, specialization selection, and fee payment. Admissions for 2026-27 are currently open, and interested candidates should register for CMAT at https://cmat.nta.nic.in/.

Important Dates

Event	Timeline
CMAT Registration	As per NTA schedule
CMAT Exam	As per NTA schedule
Merit List Declaration	Post CMAT results
ACPC Counselling	As per ACPC schedule
Specialization Selection	During counselling
Fee Payment	After counselling confirmation
Class Commencement	As per academic calendar

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Bachelor's degree in any discipline with minimum 50% aggregate marks (45% for reserved category)
Valid CMAT score (Common Management Admission Test)
No work experience requirement

Admission Process

Register for CMAT at the official NTA portal (https://cmat.nta.nic.in/)
Appear for CMAT examination
Participate in ACPC counselling based on CMAT merit
Select Marketing as specialization during counselling
Complete fee payment within stipulated time
Report for class commencement as per academic calendar

UTU MBA Marketing Scholarships 2026

Uka Tarsadia University offers multiple scholarship schemes for eligible students. The primary scholarship available is the Shri B.U. Patel Scholarship for undergraduate and postgraduate students from economically weaker backgrounds. Additionally, students may be eligible for government scholarships through the National Scholarship Portal (NSP), including schemes like Mukhymantri Yuva Swavlamban Yojana (MYSY), Post Matric Scholarship, and other state-specific schemes.

Scholarship Schemes

Scholarship Scheme	Eligibility	Amount
Shri B.U. Patel Scholarship	Annual family income not exceeding INR 2,00,000; First division in qualifying exam	Varies (Merit-based)
MYSY (Mukhymantri Yuva Swavlamban Yojana)	As per state guidelines	Up to INR 1,00,000
Post Matric Scholarship	SC/ST/OBC candidates	As per state norms
Government Scholarships (NSP)	Various eligibility criteria	Varies

Shri B.U. Patel Scholarship requires students to maintain first division in all consecutive years with no gaps in studies.
Application deadline for university scholarships is typically announced at the beginning of the academic year.
Students must apply through the official UTU portal (app.utu.ac.in/UTUFormAccess/ScholarshipForm.aspx).
Government scholarships can be applied through the National Scholarship Portal (scholarships.gov.in) and Gujarat State Scholarship Portal (scholarships.gujarat.gov.in).
Scholarship amounts and eligibility criteria may vary annually.

UTU MBA Marketing Placement 2026

The MBA Marketing program at Uka Tarsadia University has demonstrated strong placement outcomes in the marketing and consumer goods sectors. According to recent data, the average package for MBA graduates stands at INR 2.8 LPA, with the highest package reaching INR 9.5 LPA. Marketing specialization graduates typically secure positions with leading FMCG companies, advertising agencies, and digital marketing firms. The university maintains strong connections with leading consumer goods companies, e-commerce platforms, and marketing agencies, facilitating excellent placement opportunities for Marketing specialization graduates. Many students receive pre-placement offers during internships from well-known brands and marketing organizations.

Placement Statistics

Placement Metric	Details
Average Package	INR 2.8 LPA
Highest Package	INR 9.5 LPA
Placement Rate	80-85%
Primary Sectors	FMCG, Digital Marketing, Advertising, E-commerce, Brand Management

UTU MBA Marketing FAQs

Q1: What is the difference between MBA Marketing and general MBA at Uka Tarsadia University?

Ans. MBA Marketing is a specialized track within the MBA program that focuses specifically on consumer behavior, brand management, digital marketing, and sales strategy. While the general MBA provides broad management education, the Marketing specialization offers in-depth knowledge of marketing concepts, consumer psychology, and market dynamics. Students in Marketing specialization take specialized courses in consumer behavior, sales management, digital marketing, and brand strategy, preparing them specifically for careers in marketing and brand management.

Q2: What are the career opportunities for MBA Marketing graduates?

Ans. MBA Marketing graduates have excellent career opportunities in various sectors including FMCG, e-commerce, advertising, digital marketing, and brand management. They can work as brand managers, marketing managers, digital marketing specialists, market research analysts, and sales managers. According to recent data, Marketing specialization graduates typically secure positions with competitive packages in leading companies. The average package is INR 2.8 LPA with the highest reaching INR 9.5 LPA.

Q3: Does the MBA Marketing program include digital marketing training?

Ans. Yes, the MBA Marketing program includes comprehensive coverage of digital marketing as part of its curriculum. Students learn about digital marketing strategies, social media marketing, content marketing, and e-commerce marketing. Additionally, the university offers add-on certification courses in Digital Marketing to enhance students' skills in this rapidly growing field.

Q4: Are there internship opportunities with leading brands during the MBA program?

Ans. Yes, the MBA program includes two mandatory internships during the two-year period. Marketing specialization students typically secure internships with leading FMCG companies, e-commerce platforms, and advertising agencies. The first is a 4-8 weeks' corporate internship in the summer scheduled after the second term of the first year. The second is a 4-8 weeks' winter internship. Many students have received pre-placement offers from leading brands during their internships.

Q5: What subjects are covered in the Marketing specialization?

Ans. The Marketing specialization curriculum covers subjects including Consumer Behavior, Sales and Distribution Management, Business Marketing, Strategic Marketing, Digital Marketing, Market Research, Brand Management, and Customer Relationship Management. The curriculum is designed to provide comprehensive knowledge of marketing concepts and their practical applications in real-world business scenarios.

Q6: Can I pursue MBA Marketing if I don't have a commerce background?

Ans. Yes, absolutely. The MBA program at Uka Tarsadia University accepts candidates from any discipline including engineering, science, arts, and other fields. The only requirement is a Bachelor's degree with minimum 50% aggregate marks (45% for reserved category). The MBA curriculum, including the Marketing specialization, is designed to provide comprehensive education to students from diverse academic backgrounds.

Uka Tarsadia University Bardoli MBA Marketing: Fees 2026, Course Duration, Dates, Eligibility

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