Content Curator | Updated on - Mar 31, 2026

Ph.D. in Marketing at GITAM School of Business is a prestigious 3-year full-time doctoral program designed to cultivate future scholars, educators, and industry leaders. The program provides in-depth understanding of advanced marketing concepts, research methodologies, consumer behavior, and strategic marketing management. With an annual fee of 24,400 INR (total 73,200 INR), the program accepts MBA, PGDM, CA, CS, ICWAI holders or master's degree holders with 7+ years managerial experience. The program is highly popular for academic, research, and corporate leadership careers.

Ph.D. admissions at GITAM for 2026 are currently ongoing. Applications for 2026-2027 are expected to open in April 2026 with a deadline around May 12, 2026. Candidates qualified in UGC-NET Phase 1 can apply directly for interviews. The GReAT examination is conducted for candidates without national-level qualifications. Online interviews are scheduled June 5-20, 2026, with final results June 30, 2026. Document verification and fee payment occur July 1-15, followed by coursework commencement in August.

Key Points

Research-intensive program with rigorous academic inquiry and advanced research methodologies
Faculty with strong domain expertise, globally-renowned visiting faculty, CXOs, and business leaders
Theatre-style classrooms, Bloomberg and NSE Labs, Analytics Lab, and collaboration spaces
Monthly research fellowship of INR 33,000 for full-time scholars (maximum 3 years)
Venture Development Centre with venture education, incubation, and access to funding
Five immersion tracks (International, Industry, Social, Entrepreneurship, Research) and three internship tracks

Official Link:

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Highlights
Fees
Admission
Scholarships
Ranking
FAQs

GITAM Visakhapatnam Latest Updates & News

06 Jan, 2026 GITAM Visakhapatnam Ph.D Marketing Fee Structure 2026 has been released. The total academic fee is ₹ 90,000 . Read more.

GITAM Ph.D. (Marketing) Fees

The Ph.D. in Marketing program at GITAM Visakhapatnam has a total tuition fee of 73,200 INR spread across three years. The annual fee of 24,400 INR covers all academic and research-related expenses. This is a highly affordable doctoral program, making quality marketing research education accessible to deserving candidates.

Fee Breakdown

Fee Component	Year 1	Year 2	Year 3	Total
Tuition Fee	24,400	24,400	24,400	73,200
Total Fees	24,400	24,400	24,400	73,200

All fees are in INR.
Application fee of 1,200 INR is non-refundable.
Processing fees not applicable for full-time scholars.
Monthly research fellowship of 33,000 INR for up to 3 years significantly offsets tuition costs.
No mandatory hostel fees, though facilities available at additional cost.

Explore Other Group Colleges of GITAM Visakhapatnam

GITAM Ph.D. (Marketing) Admission 2026

GITAM Visakhapatnam conducts merit-based admission with multiple pathways. The selection process includes GReAT examination and personal interviews. Candidates with UGC-NET, CSIR-NET, GATE, or JEST scores are exempted from written test and directly invited for interviews. Interviews evaluate research aptitude, subject knowledge, and proposed research feasibility.

Key Admission Dates

Event	Tentative Date
Application Registration Opens	April 1, 2026
Application Deadline	May 12, 2026
GReAT Examination	May 25, 2026
GReAT Results	May 30, 2026
Online Interviews	June 5 - June 20, 2026
Final Admission Results	June 30, 2026
Fee Payment & Document Verification	July 1 - July 15, 2026
PhD Coursework Commencement	August 1, 2026

Mandatory Entrance Exam Dates

Exam	Registration Dates	Admit Card	Exam Date	Result Date
UGC-NET Phase 2	April 1 - May 1, 2026	June 1, 2026	June 1, 2026	July 1, 2026
CSIR-NET	May 1 - May 21, 2026	July 1, 2026	July 25-27, 2026	September 4, 2026
GATE 2026	August 28 - October 13, 2025	January 13, 2026	February 7, 8, 14, 15, 2026	March 19, 2026
JEST	Varies	Varies	Varies	Varies

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

MBA, PGDM (AICTE recognized or deemed equivalent by AIU), CA, CS, ICWAI, or comparable master's degree
Master's degree with at least 7 years of relevant managerial experience
Valid score in UGC-NET, CSIR-NET, GATE, JEST, or equivalent national-level examination

Admission Process

Online application submission through https://researchadmissions.gitam.edu/ with 1,200 INR registration fee
Submission of degree certificates, mark sheets, entrance exam scores, and identity proof
Candidates with national-level exam qualifications proceed directly to interview; others appear for GReAT
Personal interview evaluating research aptitude and proposed research feasibility
Merit-based selection based on interview performance and seat availability

GITAM Ph.D. (Marketing) Scholarships 2026

GITAM Visakhapatnam offers comprehensive financial support through research fellowships and merit-based scholarships. The GITAM Ph.D. Fellowship provides monthly stipends to full-time scholars. The university also supports research activities through project funding and conference attendance grants.

Scholarship Details

Scholarship/Fellowship	Amount	Duration	Eligibility
GITAM Ph.D. Fellowship (Full-Time)	33,000 INR per month	Maximum 3 years	All admitted full-time Ph.D. scholars
Research Project Grants	Varies	Project duration	Scholars with approved research proposals
Conference Attendance Support	Varies	Per conference	Scholars presenting papers at conferences

Fellowship of 33,000 INR per month available for all full-time scholars for maximum 3 years, covering tuition fees and providing additional research support.
Research project grants allocated based on proposal merit.
Conference support provided on case-by-case basis for scholars presenting original research.
Scholarships automatic upon admission.

GITAM Visakhapatnam Ph.D Marketing Ranking

NIRF Ranking

#125 out of 125 in India 2025

#3rd in Andhra Pradesh

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GITAM Ph.D. (Marketing) FAQs

Ques. What are the main research areas in the Ph.D. Marketing program?

Ans. Research areas include advanced marketing concepts, consumer behavior, strategic marketing management, digital marketing strategies, brand management, market research methodologies, and contemporary business challenges. Students explore how businesses develop data-driven strategies and innovative marketing approaches.

Ques. What are the career prospects after completing Ph.D. Marketing from GITAM?

Ans. Graduates pursue careers as University Professors, Senior Market Research Analysts, Digital Marketing Strategists, Brand Managers, Marketing Consultants, Directors of Marketing Communications, Consumer Insights Specialists, Chief Marketing Officers (CMOs), Advertising and Media Planners, and Academic Researchers. The evolving business landscape offers wealth of opportunities for highly qualified marketing professionals.

Ques. What is the faculty composition and expertise?

Ans. Faculty includes seasoned academicians with strong domain expertise, globally-renowned visiting faculty, CXOs, business leaders, and policymakers. This diverse composition ensures students learn from both academic rigor and practical industry experience.

Ques. What infrastructure and facilities are available for Ph.D. research?

Ans. Facilities include theatre-style classrooms, Bloomberg and NSE Labs, Analytics Lab, bootcamp and collaboration spaces, and Venture Development Centre. These resources support advanced research, data analysis, and entrepreneurial initiatives.

Ques. What are the immersion and internship tracks available?

Ans. Five immersion tracks (International, Industry, Social, Entrepreneurship, Research) and three internship tracks (Summer Internship, Founder's Lab, Research) provide diverse learning experiences. Students can choose tracks aligned with their research interests and career goals.

Ques. Can candidates with managerial experience but without MBA apply?

Ans. Yes, candidates with a master's degree and at least 7 years of relevant managerial experience are eligible for admission, even without MBA or PGDM qualification.