Is bba marketing and business management same course in gitam I searched for marketing in bba but it's not showing ?

The BBA course at GITAM Vizag is primarily offered under specializations such as General, Business Analytics, Financial Markets, Logistics, Management and Accounting, and Fintech. While the official course listings and descriptions mention that the curriculum covers core management disciplines, including marketing, as part of the BBA (General) programme, there is no separate BBA (Marketing) or BBA (Business Management) specialization listed. Program Name Marketing as Subject Separate Marketing Specialization BBA (General) Yes No BBA (Other Specials) Varies No So, if you want to study marketing in BBA at GITAM Vizag, you should apply forBBA (General), where marketing is a core component of the curriculum. PlacementIn GITAM Vizag: Program Highest Package (LPA) Median/Average Package (LPA) Top Recruiters Placement Rate BBA — 4.1–7 (varies) TCS, Accenture, Wipro, Amazon 77%–90% (varies) MBA 8–12 5.2–6.5 HDFC, ICICI, Accenture, Amazon 77%–92% (varies) BTech 46.5 4.8–8 (varies by branch) Amazon, TCS, Infosys, Accenture 77%–90% (varies)

GITAM Visakhapatnam BBA : Fees 2026, Course Duration, Dates, Eligibility

Fee Component	Amount (INR)
Semester 1 (First Year)	1,45,500
Semester 2 (First Year)	1,45,500
First Year Total	2,91,000
Total Course Fees (3 Years)	8,73,000

Event	Date
Application Deadline (Phase 1)	March 25, 2026
GITAM GAT Exam (Phase 1)	March 28-29, 2026
Last Date for Fee Payment (Scholarship Candidates)	April 4, 2026
Counselling and Seat Allotment	April-May 2026
Academic Session Start	June 2026

The college admission process includes an online application for an entrance exam at a cost of 900 rupees. Exams are held on campus, with flexibility in choosing the month. The college is well-regarded for its eco-friendly campus and supportive faculty, who generally hold PhDs with significant teaching experience. With a student-to-faculty ratio of 7:1, personalized attention is prioritized. The BBA program costs about 2 lakhs annually, while the MBA program is around 3.5 lakhs per year.

Although considered reasonable, additional costs such as mess fees are perceived as high. MBA and engineering graduates enjoy robust placement opportunities with top companies like Deloitte, TCS, and Amazon, with average salary packages ranging from Rs. 5 to 6 lakhs, reaching up to Rs. 1.2 crore for the highest achievers. However, undergraduate management placements are limited, mainly offering sales roles with starting salaries around Rs. 20,000 monthly. Internships are required for 4th-semester students, often being unpaid.

The college's placement cell and Venture Development Center offer some support. Scholarships are available based on academic performance, financial need, and GITAM Aptitude Test scores. These can range from 15% to 100% deductions, with a 10,000 rupee scholarship available for those meeting specific criteria. Annual fees for programs vary: Rs. 2,30,000 to Rs. 3,00,000 for management, Rs. 4,00,000 for BTech, and Rs. 5,00,000 for MBA, with additional costs for labs, bus (Rs.

24,000 annually), and hostel accommodations. Incremental fees are Rs. 2,59,000 for the first year, Rs. 2,66,000 for the second year, and Rs. 2,70,000 for the third year. Need-based scholarships are offered for families earning below 12 lakh annually. While the infrastructure and exposure are praised, facilities like WiFi and hot water need improvement relative to the fees charged.

By Collegedunia’s Personal AI

GAT Score Range	Scholarship %	Annual Benefit (Approx.)
85-100	100%	2,91,000
80-84.99	75%	2,18,250
75-79.99	60%	1,74,600
70-74.99	40%	1,16,400
65-69.99	25%	72,750
60-64.99	15%	43,650

Placement Metric	Details
Placement Rate	Approximately 81%
Primary Employers	Consulting Firms, Financial Institutions, IT Companies, MNCs, E-commerce Companies
Career Paths	Business Development, Marketing Management, Financial Analysis, HR Management, Entrepreneurship

GITAM BBA FAQs

Ques. What career options are available after completing BBA General?

Ans. Graduates have diverse career opportunities including Business Development Executive, Executive Assistant, Marketing Executive, Travel and Tourism Manager, Account Manager, Brand Manager, Digital Marketing Executive, and Event Manager. BBA General graduates are well-positioned for management roles across all business sectors and industries.

Ques. What is the difference between BBA General and BBA Business Analytics?

Ans. BBA General provides comprehensive foundation in all management disciplines with flexibility to choose specializations. BBA Business Analytics specializes specifically in data analysis and statistical methods. General BBA graduates have more career flexibility, while Analytics graduates are better suited for data-driven roles.

Ques. Can I pursue higher studies after BBA General?

Ans. Yes, graduates can pursue M.B.A. programs, specialized master's degrees in Finance, Marketing, HR, or International Business. Many graduates also pursue international master's programs in leading universities. The BBA provides a strong foundation for advanced management studies.

Ques. What is NEP 2020 alignment in the BBA curriculum?

Ans. The BBA curriculum is aligned with National Education Policy 2020 principles, emphasizing interdisciplinary learning, flexibility, and skill development. The program integrates case studies from leading institutions and focuses on practical application of management concepts.

Ques. What is the placement scenario for BBA General graduates?

Ans. GITAM School of Business maintains strong placement records with BBA General graduates receiving competitive packages. Graduates are placed in leading companies across finance, consulting, IT, e-commerce, and manufacturing sectors. The average package for BBA graduates is competitive with strong demand from top-tier companies.

Ques. What specializations can I choose in BBA General?

Ans. Core specializations include Accounting and Finance, Organization Development and Human Resource Management, Marketing, and Entrepreneurship. Students can also choose electives and minors to customize their learning based on career interests.

Why To Join GITAM Visakhapatnam - Reviews & Rating

3.7

(15 Verified Reviews)

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5(51%)

4(36%)

3(8%)

2(4%)

1(0%)

Academic

4.0

Faculty

4.1

Infrastructure

4.3

Accommodation

3.8

Social Life

4.2

Placement

3.6

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Subham Mani Tiwari

4.2Helpful

BBA, General

Reviewed on Jan 6, 2025(Enrolled 2024)

GITAM. A GOOD CHOICE?

Dislikes

Attendance is an issue..you are supposed to maintain 75 percent attendance inorder to appear for the examinations.

Fees and Financial Aid:

1st year 259000 2nd year 266000 3rd year 270000 There is scholarship in the college on the basis of GITAM APTITUDE TEST(GAT).The percentage of scholarships are: 15%;25%;45%;60%;75%;100%. You are supposed to give the exam and the scholarship will be awarded on the basis of you scores. The total number of marks is 200. There is another scholarship which is NEED BASIS. In this if the combined annual income of both the parents should be below 12 lpa. Then you are eligible for the need basis scholarship.

Nishant Raj

3.8Helpful

Reviewed on Dec 7, 2024(Enrolled 2024)

Overview of my life in gitam

Total fee per year without scholarship is 258000 but i have gotten 40% scholarship based on my performance in entrance exam conducted by gitam my total tution fee now is 154800. There are also mean based scholarship available of 15%

Shemi Kanth

Reviewed on Nov 9, 2024(Enrolled 2024)

Honest review of a fresher

The scholarships will be based on your marks in the entrance exam. And it will be extended based on the academic performance. Hostel fee concession during the internship period will also be provided by the university

J Bhagavathi

2.7Helpful

Reviewed on Nov 8, 2024(Enrolled 2022)

My honest feedback and personal experience

The annual fee I paid was 2,30,000, which covers all tuition and lab fees, but excludes the bus and hostel fees. The bus fee is around 1890 per month which can be rounded to approximately 2000 per month total in 24,000 per year. Hostel fees are additional and charge separately for management programmes. The annual fee ranges from 2,30,000 to 3,00,00 while for engineering that is BTech. It is around 4,00,000 per year. The fee structure varies across different fields depending on the demand for the course. As far as I know there are only a few scholarships available for academics. One of them is the sibling scholarship which offers a small discount if you have a sibling studying in the same college. Additionally, if you take the Gat Geeta admission test, you may be eligible for a concession on the fees.

Ankita sahu

4.4Helpful

Reviewed on Sep 22, 2024(Enrolled 2022)

Review about the GITAM visakha

Yearswise 154000 is the fees and scholarships are available merit basis, and financial need and there are various fees for lab fees development fees that we don't have because we are from BBA majorly BTech and all the practical courses have this lab fees technical fee and for other courses of management, the fees would go to 2,30,000 and for MBA. It's five lakh around.

Venkatesh

Reviewed on Sep 7, 2024(Enrolled 2022)

My college review

Student Snaps:

Yearly fee is 200000 semester wise we have to pay Lab fee and stationary is separate Scholarship is for merit ranked students who has scored high in there intermediate and also in eamcet jeemains etc

Tanisha Ghosh

3.6Helpful

Reviewed on May 19, 2024(Enrolled 2022)

GITAM University: An honest review.

The complete cost of the course depends on the course you're taking admission for. The tuition fees, as well as the hostel fees increase every year, by 20k or 25k.

Abhishek Mishra

5.0

Reviewed on Mar 7, 2024(Enrolled 2022)

Gitam in my eyes

Not proper time table are available to students

As if this academic year, the fees are set on an incremental basis which means that the fees increase every year rather than being fixed. Scholarships can be attained by only those who score more than 140 in the GAT enterance test.

Abhijeet Patra

2.7

Reviewed on Jul 5, 2022(Enrolled 2020)

Honesty Is The Best Policy

The cost of the study is not costlier but not even cheaper. The scholarship is available. I'm doing a bachelor's degree so I didn't get a job. But by leaving fees aside, they will make students pay more money after admission for every small and big reason.

Anonymous

3.5Helpful

Reviewed on Jul 20, 2020

Anonymous's Review On GITAM, Visakhapatnam

Course Curriculum Overview:

I took BBA in management accounting since it is a specialized course along with CIMA.The course syllabus is well established with the outside commercial marketplace.I would say the management should hire a Cima professional who is specialised in teaching about the subject.why? Because most of the students still dont know what cima is in our final year and lots of them dropped from clearing cima.Many didn't even attempt the exam for which their parents paid high fee.So the college should hire someone who can motivate and give insights about cima to the students from 1st year itself.I dont think the college provided enough industrial exposure.There were only 2-3 times that we went to some industry or a factory.They should focus on co curriculum as well.The faculty are really great espicialy the female teacher.They are so professional in their work.It was an honor that i was able to learn from them.lallitha maam,pratima maam, sudha maam are some of the gems of our management.

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Program Name	Marketing as Subject	Separate Marketing Specialization
BBA (General)	Yes	No
BBA (Other Specials)	Varies	No

Program	Highest Package (LPA)	Median/Average Package (LPA)	Top Recruiters	Placement Rate
BBA	—	4.1–7 (varies)	TCS, Accenture, Wipro, Amazon	77%–90% (varies)
MBA	8–12	5.2–6.5	HDFC, ICICI, Accenture, Amazon	77%–92% (varies)
BTech	46.5	4.8–8 (varies by branch)	Amazon, TCS, Infosys, Accenture	77%–90% (varies)

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