HRIT University Ghaziabad BBA {Hons.} Digital Marketing: Fees 2026, Course Duration, Dates, Eligibility

Ans. Under the NEP 2020 framework, the BBA Hons at HRIT University is a 4-year programme with a built-in exit option. Students who complete 3 years receive a BBA Honours degree, while students who complete all 4 years receive a BBA Honours with Research degree. This flexibility allows students to enter the job market after 3 years if needed, without losing their undergraduate qualification, and to return for the 4th year later if required.

Ans. BBA Digital Marketing graduates pursue roles such as Social Media Manager, SEO Analyst, Content Strategist, Digital Advertising Executive, E-commerce Manager, and Performance Marketing Analyst. Key hiring sectors include digital agencies, e-commerce companies, fintech firms, FMCG brands, and ed-tech platforms. The NCR region, with its large concentration of marketing agencies and technology companies, offers strong entry-level opportunities for digital marketing graduates from Ghaziabad.

Ans. No. While HRIT University accepts CUET-UG 2026 scores for merit-based seat allotment, it also accepts HNAT (HRIT National Aptitude Test) and direct merit-based admission through Class 12 scores for management-quota seats. Candidates who did not appear in CUET-UG 2026 (held May 11-31, 2026) can still apply directly on hrituniversity.edu.in before September 10, 2026.

Ans. Yes. BBA Digital Marketing from HRIT University qualifies graduates for MBA admission at any institution in India. Candidates can appear in CUET-PG, CAT, MAT, or CMAT to apply for MBA programmes. Many BBA Digital Marketing graduates choose to specialise in Marketing or Business Analytics at the MBA level, leveraging their undergraduate foundation in digital channels, consumer behaviour, and campaign analytics.

Ans. The BBA Hons Digital Marketing programme at HRIT University carries a total 4-year fee of INR 3,96,000, which works out to INR 99,000 per year. This fee is uniform across all BBA Hons specialisations at HRIT. Hostel and transport are charged separately. SC/ST/OBC students from UP may apply for the Post-Matric Scholarship for fee relief, and female students may apply for the AICTE Pragati Scheme.

Ans. Yes. The BBA programme at HRIT University includes internship and live project components, typically in the second and third years. For Digital Marketing students, these involve working with real brands on social media campaigns, SEO audits, and ad performance analysis. The university’s industry connect through its NCR location facilitates internships with Ghaziabad, Noida, and Delhi-based marketing agencies and e-commerce companies.