Digital Marketing Programs at Teesside University

While studying Digital Marketing Programs at Teesside University, you will consider a wide range of marketing theories and critically evaluate how all aspects of digital marketing link into the strategic marketing planning process. You will examine the disruptive nature of technology and how it challenges traditional marketing methods and practices – exploring new ways of working across infrastructure, processes, people, and culture to support the marketing function within a business. Across all digital channels, every click, interaction, journey, and registration is tracked – the learnings from this can enhance marketing and business return on investment.