Bachelor of Arts [B.A] [Business Technology] From Manchester Metropolitan University

Businesses rely on a host of digital media and systems to operate at every stage of their supply chain. From product manufacturing, logistics and stock control, to how a company website or app integrates social media, customer information management and e-commerce all depends entirely on the technology a business uses.

Companies are adopting sophisticated, responsive systems to improve the services we receive through our mobile phones, laptops and tablet devices. The online user experience between a customer and a brand is something that can make or break a sale, so companies need skilled graduates who understand the world of social and digital technologies and how these all integrate together to ensure smooth and efficient business operations.

This opens up a world of career possibilities for business technology graduates, including business analysis, big data and digital project management to app development, user experience and e-commerce careers. The career possibilities are endless.

This degree aims to build your technical skills, knowledge and confidence by combining business studies with marketing, project management and units that focus on web and emerging technologies.