Bachelor of Arts [B.A] [Marketing] From Middlesex University

Why study the BA in Marketing (Hons) at Middlesex University?

Based within our flourishing Business School, you will benefit from the support of leading academics who will teach you to think critically about marketing practice in a 21st century context.Tailor your studies with a range of optional modules which will allow you to take control of your marketing career. From brand management and consumer behaviour, to market insight and digital marketing, this course will give you the tools and knowledge needed to be a successful independent marketing professional upon graduation.

There has never been a more exciting time to be a marketing practitioner, as digital and social media merge with traditional communication methods, changing the way businesses operate. Our degree is a stepping stone to an exciting career across a range of disciplines, including: branding, customer relationship marketing, international marketing, advertising, public relations, sales and events management.

Course highlights

• Work placements are an invaluable opportunity to gain employability skills so we have introduced two options by which students can integrate this into their time at Middlesex. Students who wish to do a placement can take either a 36 week 3rd year sandwich placement as part of a 4 year degree or two 18 week summer placements allowing students to complete within 3 years
• There are also opportunities to study abroad with theÊEU Erasmus programme, linked to a partner university in Europe and the USA
• Our course is taught by award-winning research academics and our specialist librarian is on hand to offer additional support, ensuring you receive an excellent learning experience.
• Our course is recognised by the leading industry professional body: the Chartered Institute of Marketing (CIM)

Career

Our BA Honours Marketing course prepares you for a wide range of marketing careers or for further study at postgraduate level. A marketing degree opens up a whole range of career opportunities, with an average starting salary of £26,000.

Our graduates pursue careers in all aspects of marketing including marketing research, product development, brand management, integrated marketing communications and retailing and have progressed to work for companies such as Bardingtons, Prem International School, IKEA, a number of local authorities, the NHS or they have set up their own business.

Graduates from this course have successfully gaining employment in the following roles: Marketing Assistant, Academic Assistant, Account Executive, Junior Copy Writer, Photographic Assistant, Sales Adviser, Junior Business Development Adviser, Junior Advertising Account Manager