Master of Research [M.Res] [Advanced Marketing Management (research)] From Lancaster University

The MRes in Advanced Marketing Management is a one-year full-time Masters degree programme intended for students who wish to progress to PhD studies. It will provide intending PhD students with a good grounding in marketing management and with the qualitative and quantitative research skills needed to undertake research.

The programme develops student learning in three important dimensions: first, an understanding of and capability in generic social science and marketing research skills required to undertake advanced research; second, the technical and personal skills necessary to become highly capable social science researchers; third, the ability to be critically reflexive in their research and marketing practice.