Ecole Intuit Lab- Design, Learning & Success

The admission was based on merit. We had to give an entrance exam that focused on logical thinking, typography, basic hand-drawing skills, and design thinking. We also had a portfolio review, followed by an interview. One was made to feel comfortable, as the faculty wanted to know our thinking and process behind each piece.

I chose this course because it’s streamed and lined towards visual communications. It’s focused on what I want my future to be based in visual communications and graphic design. They also had a clear course of how things would fall into place in the next 4 years. 1st year is about our hand-drawn skills, observation, creativity, external drawing, painting and art history. The rest if the years focus on softwares, internships, and a deep understanding of the world of graphic design. We have 13 subjects per week, the faculty-student ratio is great. With a maximum of 25 students in class, it’s very easy for a professor to look after all our needs and queries. Our faculty are some of the best in the industry. They are all extremely qualified and take us to step by step with each assignment. Each assignment is carefully crafted to teach us something new and exciting. We have one week of exams each week. That week is intensive as we have live briefs, actual clients.

We have a lot of internship opportunities throughout the 4 years. It is compulsary for all students to intern in two different organizations before they graduate. One for 3 months, the other for 6 months. Due to our exhibitions, many students get offers from organizations like Landor & Fitch, Seenk, Open Strategy & Design, Thought Over Design, Studio Glyph, GWS Kids, Chromaticks, etc. Our college insists on paid internships. Most of our students get an average of 10,000 rupees per month of their internship.

We have internships from the second year. This gears us towards industry life. In the summer before the third year, we need to intern for 1-3 months. In the 4th year, we intern for half the year and come back in the 2nd semester for our grand projects. Almost all of our students leave with an internship/job offer at the end of 4 years. This is due to the constant effort of our administration to organise exhibitions that invite industry greats. My plan after Ecole, is to work at a branding agency for a few years before pursuing an MFA in Graphic Design.

It is a little expensive. The fees reduce by 10-15% each year. The total, after 4 years comes to 21 Lakhs. It’s a fixed amount. But this is because of the state-of-the-art teaching, faculty, campus, and extra-curricular activities. We also have many opportunities, throughout the 4 years to visit the other Ecole Intuit Lab campuses. Be it in Paris, Aix or Brazil. This could be 3 months of student exchanges or internships.

We have an exhibition at the end of each year (Designxt), where we showcase the work of each Lab (year). All the various projects are displayed and industry stalwarts, along with parents of students, come to see our work. This takes place in May/June. We also have gaming fests, where gaming enthusiasts all across Mumbai have the opportunity to compete within themselves. We have a library that is full of books related to graphic design, advertising, and design thinking. We also have many editions of the esteemed CA (Communication Arts) magazine. It’s a quiet place to unwind and absorb all the knowledge. We have a lot of indoor games and competitions, like table tennis, carrom, chess, etc. We also have a sports club that organizes football tournaments for all Ecole students. We have many clubs, typography club, editorial club, food club, film club etc. Everyone has a way of portrying their interests and hobbies. We also have a canteen with amazing food.