International Academy of Aesthetics Medicine, National Business Development Head: Ms. Kiran Sen Interview

Ms. Kiran Sen is the Head of National Business Development at the International Institute of Cosmetology and Aesthetics. She holds an MBA degree and has more than 15 years of experience in the industry.

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You have held key positions at IICA (the International Institute of Cosmetology and Aesthetics) throughout your professional career. What are the key factors that keep you connected with this sector?

I am employed in numerous beauty and wellness organizations as a key staff member; enhancing my influence within this thriving industry. At first, it's transformational in a way that makes it more than superficial physiques and beautifying, but at the same time, it builds up people’s morale and their well-being, and this in turn brings me so much joy. Secondly, there is a change in the sector in terms of technology, products, and techniques, which makes me interested in the sector. Keeping track of trends in the market helps keep the institute in avante-garde of industry trends. Third, the industry is rather personal, depending on individual needs and cultural differences, which is inspiring. Maintaining healthy and positive relations with clients and partners involves a set of activities that, at the same time, are both enjoyable and difficult. Finally, the fact that the sector is still growing massively and has a great influence worldwide encourages me that society seems to embrace more self-care making it easier to make a positive change. On balance, one can state that the beauty and wellness sector has been widely appealing to me due to the aesthetics, interpersonal communication, and opportunities attributable to the sector, which seem to have infinite possibilities to improve people’s lives.

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Being the National Business Head of IICA (International Institute of Cosmetology and Aesthetics), what is your philosophy of leadership? How would you describe your leadership style? 

Ans. My leadership style promotes teamwork, creativity, and improvement as constants. I inspire my subordinates by practicing what I preach and helping them unleash their maximum potential. In our team, I try to create conditions where creativity can be effectively applied, where experimenting is allowed, and where positive as well as negative outcomes are analyzed. Due to the focus on accountability and integrity, the strategies mentioned include defining goals and offering the means for their achievement. Trust identifies and maintains positive working relationships both within one’s organization and with other external organizations, institutions, or people. By creating a positive attitude and an egalitarian organizational environment, I motivate the employees to perform at their optimum for the organization’s objectives. Thus, my leadership is teamwork, the encouragement of the subordinates, motivation, open communication, and a focus on the growth of not only the set goals but also the people and their development.

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Being the National Business Head of IICA (International Institute of Cosmetology and Aesthetics), how do you strategize about the key programs and plans for the marketing and administration of your academies?

Therefore, I deliberately schedule work programs within the marketing and administration departments for growth and influence. This includes issues to do with the marketing communication plan and its synergy with other organizational objectives based on analytics. Outreach is a top priority area set to serve the purpose of establishing rapport with the stakeholders and asserting our focus, specialization, and novelty. On the administration level, I focus on clear processes, increasing the effectiveness of functional activities. I purchase technology and facilities that enhance the educational process and guarantee the program’s solvency. Due to coordination with the teams and other stakeholders, everyone is aware of the problem and gets involved in the problem-solving process. In sum, my strategy brings strategic direction daily through establishing market leadership for IICA in education through marketing and efficient administration.

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The beauty & wellness sector in India and other foreign countries is structured very differently. In your experience, what can an inbound student gain from studying here at your institute?

India, being a land of diverse cultures, has a charm that we have amalgamated in our institute, known as the IICA (International Institute of Cosmetology and Aesthetics). Students acquire knowledge and practical experience through effective faculty-student interactions, up-to-date equipment and technologies, and real-life projects that enhance students’ positions in the international job market. The teaching model adopted in our curriculum promotes cultural understanding and a global outlook to complement one’s professional education and personal development in the constantly evolving beauty sector.

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How does the curriculum of the IICA (International Institute of Cosmetology and Aesthetics) ensure the best practices of the industry?

 I ensure our IICA maintains an industry-leading curriculum through key strategies. We collaborate with industry experts to update skills to meet sector demands. Our emphasis on practical training in state-of-the-art facilities prepares students for industry challenges. Internships and placements provide real-world insights. Feedback from industry leaders and alumni refines our curriculum to exceed standards. Our commitment ensures graduates excel from day one."

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What do you think, as National Business Head at IICA (International Institute of Cosmetology and Aesthetics), your roles and responsibilities to the beauty & wellness industry and the students are?

Three styles are dominant in determining our relationships and guaranteeing that the IICA’s curriculum reflects modern trends in the sphere. I manage the creation of strong internship programs to ensure students’ practical exposure and networking opportunities. Speaking of contemporary facilities, they support upgrading the educational environment to meet industry standards. In this type of structure, innovation is encouraged among the faculty of a particular school to constantly seek new and better ways to improve the education system. Finally, my vision is to be able to contribute to linking the university with actual world reality in the future while helping students develop a sense of professionalism in the dynamically growing sphere of beauty and wellness.

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What would you like people to know about your IICA (International Institute of Cosmetology and Aesthetics) that they may not know? 

This makes me want people to know that there is more to our academy than schooling. The curriculum adopted at our school is a concoction of creativity, innovation, scientific methodologies, and business strategies and plans. A key aspect is the sound cooperation with industries that grant numerous internships and mentorship for students and their futures. As far as innovations are concerned, there are modern equipment and scientific projects that will assist graduates in leading in beauty and wellness, contributing to industry advances all across the world. "

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What do you see as IICA’s (International Institute of Cosmetology and Aesthetics) greatest strengths? 

They are extensive, including the organization’s educational concept, which implies the combination of theoretical training and practical experience. We enjoy a very rich cooperation with industries in charge of improving student learning and assembling opportunities. Technologically equipped centers and talented professors provide practical application and guidance for the students to aim for and succeed in the growing field of beauty and wellness.

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Any suggestions you would like to give to the current youth and the aspiring students? 

Sure, my key suggestions for the current youth and aspiring students in the beauty and wellness industry are: to remain relevant; to pursue continuous learning since the field is ever evolving; choose institutions such as IICA that are well accredited; to use networking events to advance one’s career; to try to balance theory with practice; and to be innovative in the choices made within this field by the fast-changing market.

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