Mr. Jakkidi Venkat Reddy, Chairman of Dhruva College of Fashion Technology is a visionary and a driving force behind a group of institutions dedicated to nurturing youth empowerment and promoting gender equality. Over the span of 12 years, he has earned a well-deserved reputation as a source of inspiration for aspiring talents, encouraging them to boldly pursue their ambitions.

Dhruva College Of Fashion Technology.

Kindly describe your journey at Dhruva Group of Educational institutes.

The illustrious journey of the Dhruva consortium of colleges spans over a remarkable decade and a half, characterized by their unwavering dedication to the establishment of exceptional educational institutions. Their visionary pursuit extends across a diverse spectrum, encompassing esteemed junior colleges, illustrious postgraduate institutions, and an impressive array of both exclusive women's colleges and vibrant co-educational establishments.

Why should one choose fashion as a career despite the availability of numerous mainstream career options ?

Choosing fashion as a career offers unique opportunities and benefits that set it apart from mainstream career options. Here are some reasons why one should consider a career in fashion: Entrepreneurial Opportunities: Fashion offers entrepreneurial avenues, allowing individuals to start their own fashion labels, boutiques, or online platforms. It provides the freedom to create one's own brand and make a unique mark in the industry. Diverse Range of Roles: The fashion industry offers a wide range of career paths, including fashion designing, styling, merchandising, marketing, fashion journalism, and more. This diversity allows individuals to find their niche and pursue their specific interests within the field. Creative Expression: Fashion provides a platform for limitless creativity and self-expression. It allows individuals to showcase their unique style, ideas, and artistic vision through clothing and design. Personal Fulfillment & De-Stressing: For those with a passion for fashion, pursuing it as a career can bring immense personal fulfillment & help in De-Stressing. The ability to turn one's creative vision into tangible products and seeing them make an impact on people's lives can be incredibly rewarding. Global Reach: Fashion is a global phenomenon that transcends borders and cultures. Choosing a career in fashion opens up opportunities to work and collaborate with people from diverse backgrounds and gain exposure to international markets and trends. Influence and Impact: Fashion has the power to influence society, challenge norms, and make a statement. Through fashion, individuals can contribute to social causes, promote sustainability, inclusivity, and make a positive impact on the industry and the world.

What are the common concerns, misconceptions that parents have when it comes to their children pursuing creative career paths, despite promising careers?

Lack of Awareness /limited information and guidance: Students may lack proper information and guidance about the diverse range of creative career options available. Without exposure to these possibilities, they may opt for more mainstream career paths that are more widely understood and discussed. Peer and societal influence: Peer and societal influence can play a significant role in shaping students' career choices. If creative fields are not highly regarded or encouraged within their social circles, students may feel discouraged from pursuing their creative passions. Perceived risks and challenges: Students may perceive creative careers as risky or challenging, both financially and in terms of job security. The fear of an unpredictable career path or struggling to find stable employment may dissuade them from pursuing creative fields. Pressure for conventional success: Students may face pressure from family or society to pursue careers that are associated with popular streams, prestige, or societal expectations. This pressure can lead them to choose more conventional paths instead of following their creative passions.

Can you provide an overview of the fashion program offered at your institute?

We offer 4 versatile 3 year undergraduate programs namely ‘Bachelors in Fashion Technology’, ‘BBA Fashion Design Management', 'BBA Retail Fashion Management', and 'BBA Luxury Brand Management'. We also offer a couple of more practical, hands-on & market relevant 1yr Diploma programs in: Fashion & Interior Design.

Can you elaborate about the curriculum of these courses & are there any specialized areas of focus within the fashion program?

Bachelors in Fashion Technology: BFT program curriculum offers a thorough and all-encompassing blend of Theory & Practical subjects line design theory, garment construction, fashion illustration, pattern making, textile studies, and trend forecasting to develop well-rounded fashion designers equipped with industry-relevant skills and knowledge. Visual Merchandising, Styling & Costume for Film & Theatre are also special areas of focus in this program which opens up additional opportunities for students. BBA Fashion Design Management: This program curriculum combines business administration principles with fashion design essentials, providing students with a holistic understanding of the fashion industry and preparing them for various roles in this dynamic field. Business Administration, Fashion Designing & Fashion Entrepreneurship are paid special focus apart from regular subjects. BBA Retail Fashion Management – This program curriculum integrates business management principles with retail-specific knowledge and skills, equipping students with a solid foundation to excel in the retail and fashion industry. Buying, Merchandising & Marketing are extended areas of focus for an enhanced opportunity. BBA Luxury Brand Management – This program curriculum focuses on luxury brand strategies, consumer behavior analysis, and marketing techniques, enabling students to develop expertise in managing and promoting prestigious luxury brands. Buying, Merchandising & Marketing are extended areas of focus for an enhanced opportunity.

Check Dhruva College Of Fashion Technology Courses & Fees

How does the college integrate practical hands-on experience with theoretical knowledge?

We lay emphasis on employing various methods of teaching i.e. through visual content like presentations, videos, extensive demonstrations & sufficient Lab hours to ensure practical learning. In addition to that, our college conducts regular guest lectures, expert workshops both Local & International along with industry or field visits, to enrich the learning experience of our students. These guest lectures are delivered by industry experts and professionals who share their insights, experiences, and knowledge with our students. These sessions provide valuable exposure to the latest trends, practices, and challenges in the respective industries. Moreover, our field visits offer students the opportunity to witness first hand how theories and concepts are applied in real-world settings. By combining classroom learning with guest lectures and industry visits, we ensure that our students receive a comprehensive education that prepares them for the dynamic and competitive professional landscape.

Are there any opportunities for internships or industry collaborations during the program?

Absolutely! Our programs offer numerous opportunities for internships and industry collaborations. In particular, our BBA programs have dedicated internship programs after the 4th semester, allowing students to gain valuable real-world experience. Additionally, for our Bachelors in Fashion Technology (BFT) program, the last semester is completely dedicated to an industry internship, providing students with an immersive and hands-on learning experience. We believe that internships and industry collaborations are crucial in bridging the gap between academia and the professional world, preparing our students for successful careers in their chosen fields.

What kind of industries / firms / companies absorb such talent?

Mostly our students would be trained to become independent entrepreneurs, Fashion Houses & Brands - Ajio, Arvind, Raymond, Reliance Trends, Max, Pantaloon / Aditya Birla Retail, FabIndia, Mebaz etc. We will also be placing them under popular Designers & Labels.

Could you tell us about the quality of faculty members at your institute?

We take immense pride in our exceptional faculty, composed of accomplished individuals who are from prestigious institutes like NIFT & NID, possess a minimum of a postgraduate degree with outstanding academic achievements. Their extensive experience seamlessly blends the best of academia and industry, creating an enriching learning atmosphere that sets us apart.

What kind of career services and job placement assistance does the college offer to fashion graduates?

Our approach to placements is a three-pronged strategy, ensuring students have optimal opportunities for successful career placement. Firstly, we emphasize the importance of internships, providing students with valuable industry experience. By excelling during their internships, students have the potential to secure permanent positions with the respective firms they intern with. Secondly, we conduct a dedicated placements drive on campus, inviting renowned Design Houses, Brands, Labels, and Designers to recruit our talented graduates. This platform serves as a launchpad for students to showcase their skills and secure placements with prestigious organizations in the field. Furthermore, we leverage the extensive network and valuable connections of our esteemed faculty and management. Through their industry tie-ups and personal referrals, we assist students in accessing a wide range of placement opportunities. The combined efforts of our faculty and management ensure that students receive valuable guidance and support throughout the placement process.

Can you elaborate about the tie-ups between your institute and other organizations furthermore?

In addition to our expansive industry network, we are closely working with T-Hub and AEPC's Skill Council. These collaborations serve a dual purpose: not only do they enhance our students' skill sets for internships and placements, but also cultivate their ability to become self-reliant leaders and entrepreneurs capable of creating employment opportunities for others.

Moreover, our programs go beyond conventional job-seeking skills, emphasizing the development of independent thought, entrepreneurial acumen, and visionary leadership. By fostering an entrepreneurial mindset, we empower our students to think beyond traditional employment and instill in them the confidence and capabilities to establish their own ventures. Through this holistic approach, we strive to shape the next generation of industry leaders who not only excel in their own careers but also contribute to the economic growth by creating employment opportunities for others.