MBA Marketing Management Latest Updates
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Master in Business Administration or also known as MBA . This course offers various specializations in finance, marketing, etc. MBA in Marketing Management is a 2 year postgraduate program dealing with the study of consumer behavior, market behavior, advertising, managerial communication, marketing research, customer relationship management etc. In order to pursue this program, candidates must have completed graduation in any discipline preferably in commerce.
The syllabus of MBA Marketing management deals with theoretical and practical concepts in the domains of marketing, sales, product management etc. Some of the important subjects include managerial economics, financial management, total quality management, business environment, consumer behavior, strategic management, international business, industrial marketing etc.
Post the completion of the program, candidates can land a high-paying job in multiple fields. Some of the job positions on which the candidate can be hired are brand manager, sales manager, digital marketing, marketing executive, marketing manager, marketing specialist, business analyst etc. in multiple areas such as advertising, banking, retail, tourism, business development, digital media, entertainment, technology etc,
Table of Contents
- MBA Marketing Management Course Details
- MBA Marketing Management Semester Wise Syllabus
- MBA Marketing Management Subjects
3.1 First Semester
3.2 Second Semester
3.3 Third Semester
3.4 Fourth Semester
- MBA Marketing Management Entrance Exam Syllabus (CAT)
- MBA Marketing Management Syllabus Madras University
- MBA Marketing Management Syllabus Annamalai University
- Bharathiar University MBA Marketing Management Syllabus
- Annamalai University Distance Education MBA Marketing Management Syllabus
- Teaching Methods
- Books
- FAQs
MBA Marketing Management Course Details
Tabulated below is the details of the course available to make it easier for the candidates to understand the course better,
| Degree | Post Graduate |
| Full form | Master of Business Administration in MarketingManagement |
| Duration | 2 years |
| Age | Candidate must be minimum 23 years |
| Minimum Eligibility | Candidates must have completed an undergraduate degree in any discipline with a minimum of 50% or above from a recognized institute. Candidate must have |
| Average Fees | INR 10,000 - 90,000 for the entire duration |
| Average Salary | INR 3.50 L - 6.40 LPA |
| Employment Roles | Brand Manager, Sales manager, Marketing Executive, Marketing Manager, Research Specialist, Proposal Analyst, Marketing specialist, business development manager |
| Employment Sectors | Advertising, Consultancy, Banking, Tourism, Business Development, Entertainment, Financial Services , Technology |
| Top Recruiters | Zoho, HCL, Accenture, Genpact, Solar Energy Corporation of India, State Bank of India |
MBA Marketing Management Syllabus
MBA in Marketing Management is a 2 year program divided into 4 semesters dealing with theoretical and practical concepts in marketing such as sales, product management, etc. The course covers a wide range of topics dealing with finance and business management. Tabulated below is the syllabus of MBA MarketingManagement explained in detail.
| Semester I | Semester II |
|---|---|
| Management Theory and Practice | Marketing Management |
| Organizational Behaviour | Marketing Management |
| Accountancy for Managers | Human Resource Management |
| Managerial Economics | Operations Management |
| Statistics for Managers | Research Methods for Business |
| Semester III | Semester IV |
| Operations Research | Entrepreneurship |
| Strategic Management | Security Analysis and Portfolio Management |
| Marketing Markets, Treasury & Risk Management | Marketing Analysis and Reporting |
| International Marketing Management | Management Information Systems |
| Strategic Cost Management | Final Project Report |
MBA Marketing Management Subjects
The subjects of MBA Marketing Management are classified as core and elective subjects. Discussed below are some of the core and elective subjects for your reference,
Core Subjects
- Management Concepts
- Business Environment
- Human Resource Management
- Strategic Management
- Accounting and managerial Decisions
- Marketing management
- Management information systems.
Elective Subjects
- Advertising Management
- Marketing research
- Sales Management
- Integrated Marketing Communication
- Business Marketing Operations
- International Marketing
MBA Marketing First Semester Subjects
- Managerial Economics- The purpose of the subject is to introduce economic concepts and apply them in business decision making.
- Accountancy for Managers- This subject introduces the fundamental concepts of financial, cost and management accounting.
MBA Marketing Second Semester Subjects
- Marketing Management- This subject teaches about the concepts of marketing, behavior of consumers, problems with marketing, etc.
- Operations Management- Operations Management is about various optimization techniques with managerial perspective.
MBA Marketing Third Semester Subjects
- Strategic Management- Strategic Management is about setting goals and procedures to make a company more efficient.
- International Marketing Management- International marketing management teaches about the strategies for promotion, price, planning, profits, the company’s flow of goods and services, etc.
MBA Marketing Fourth Semester Subjects
- Entrepreneurship- Entrepreneurship deals with ideas and innovative strategies to build a strong management base.
- Marketing Analysis and Reporting- Marketing Analysis and Reporting is about researching the latest market trends and using the data to develop strategies.
MBA Marketing Management Entrance Exam CAT Syllabus
Common Aptitude Test (CAT) is conducted once a year. It is the major exam for getting admission in MBA in the top IIMs institute.
| Section A- Verbal Reasoning | Section B- Quantitative Aptitude |
|---|---|
| English Usage or Grammar | Number systems |
| Vocabulary based (synonyms/ Antonyms) | Profit, Loss & Discount |
| Fill in the blanks | LCM and HCF |
| Sentence correction | Speed , time and distance |
| Cloze passage | Percentages, Simple & Compound Interest |
| Jumbled paragraph | Time & Work |
| Meaning- usage match | Ratio & proportion |
| Analogies or reverse analogies | Averages |
| Summary questions | Quadratic equations & Linear Equations |
| Verbal reasoning | Complex Numbers |
| Reading comprehension | Logarithm |
| - | Set theory and Functions |
| - | Permutation & Combination |
| - | Mixtures and Allegations |
| - | Trigonometry |
| Section C- Data Interpretation & Logical reasoning | |
| Tables, Caselets | - |
| Bar Graphs. LIne Charts. Column Graphs | - |
| Venn Diagrams. Pie Chart | - |
| Calendars | - |
| Number and letter series | - |
| clocks | - |
| cubes | - |
| Seating Arrangements | - |
| Binary lOgic | - |
| Logical Matching | - |
| Syllogism | - |
| Blood Relations | - |
| Logical Connectives | - |
MBA Marketing Management Syllabus in Madras University
| Semester I | Semester II |
|---|---|
| Management Concepts | Cost and Management Accounting |
| Business Environment | Marketing Management |
| Quantitative Techniques in Management | Consumer Behaviour |
| Managerial Economics | Production and Operations Management |
| Statistical Analysis and Operations Research | Advertising Management |
| Managerial Communication | Human resource Management |
| Financial Management | Accounting and Managerial Decisions |
| Semester III | Semester IV |
| Strategic Management | Management Information system |
| Entrepreneurship Development | Product and Brand Management |
| International Business | Sales and Distribution Management |
| Industrial Marketing | Integrated Marketing Communication |
| Retail management | Logistics and Supply chain |
| E-Commerce | Total Quality Management |
| Service Marketing and CRM | Management Control Systems |
MBA Marketing Management Syllabus in Bharathiar University
| Year I | Year II |
|---|---|
| Principles of Management and Organizational Behaviour | Consumer Behaviour |
| Managerial Economics | Industrial & Services Marketing |
| Accounting and Finance for Managers | New Product Development |
| Marketing Management | Marketing Research |
| Human resource Management | Advertising and Sales Promotion |
| Quantitative Techniques for Management | Logistics and Sales Marketing |
| Research Methods for Management | International Marketing |
| Corporate Communication | Business Environment & Ethics |
| Operations Management | Strategic Management |
MBA Marketing Management Syllabus in Annamalai University
| Semester I | Semester II |
|---|---|
| Management Process | Financial Management |
| Managerial Economics | Marketing management |
| Organizational Behavior | Human Resource Management |
| Accounting For Managers | Production and Materials Management |
| Computer Applications in management | Decision Support System and Management Information system |
| Project Entrepreneurship and Small Business Management | Marketing research and Consumer behaviour |
| Research Methodology | Advertising and Sales Promotion |
| Semester III | Semester IV |
| Operations Research | Retailing and Rural Marketing |
| Case study and Analysis | Business Policy and Strategic Management |
| Business legislation | Logistics and Supply chain Management |
| International business and Export Management | Indian Ethics and values |
| Soft Skills | Behavioral Science Experiments and Testing |
| Sales and Distribution Management | International Marketing |
| Product and Services Marketing | Customer Relationship Management |
Annamalai University Distance Education MBA Marketing Management Syllabus
| Year I | Year II |
|---|---|
| Principles of Management | Product and Services Marketing |
| Marketing Management | Marketing Research |
| Human resource Management | Consumer Behavior |
| Financial Management | Global marketing |
| Production and Materials Management | Sales and Distribution Marketing |
| Business Mathematics and Statistics | Strategic Management |
| Advertising Management | - |
| Managerial Communication | - |
MBA Marketing Management Teaching Methodology and Techniques
MBA in Marketing Management course prepares candidates for many career opportunities in marketing. Marketing requires both theoretical and practical approaches to understand real life situations. Classroom lectures play a very important role along with internships, seminars, research projects and a lot more. Students are also given various group activities for them to identify relevant data points and also come up with solutions to solve the issues. These real life situations will help the candidates to prepare for the situations and better decision making under pressure. Some of the techniques followed to teach MBA in Marketing management include,
- Classroom lectures
- Project
- Assignments
- Internship
- Seminars
- Workshops
- Research Work
MBA Marketing Management Books
There are multiple books available for MBA Marketing Management that provide in-depth knowledge about the program or various other topics and also provide fundamental knowledge related to the subject. These books are available both online and offline. The following books are mentioned below for your reference in regards to MBA Marketing Management,
| Reference Books | Authors |
|---|---|
| Managerial Communication Strategies and Applications | Hynes, Geraldine E. |
| Managing for the Future: organizational Behaviour and Process | Ancona, Kochan, Scully, Van Maanen and Westney |
| Managerial Accounting: An Introduction to Concepts, methods and uses | Maher, Stickney and Weil |
| Marketing Management | Kotlar, Philip |
| Financial Management and Policy | Van-Home |
| Research for marketing Decisions | Paul E. Green & Donald S.Tull |
MBA Marketing Management Syllabus: FAQs
Ques. What is the MBA Marketing Management course about?
Ans. MBA Marketing Management is a 2-year postgraduate course that deals with the study of finance and trains one to manage accounting, auditing, and capital management, budgeting, organization.
Ques. What is the eligibility criteria for MBA Marketing Management?
Ans.The eligibility criteria for MBA Marketing Management is:
- The candidates must have completed their graduation from a recognized institute.
- The candidate must have obtained a minimum aggregate of 60% or above or equivalent CGPA.
- The candidate must have cleared the entrance exam like CAT, GMAT, XAT, MAT, etc.
Ques. What is the admission process for MBA Marketing Management ?
Ans. The admission process for MBA Marketing Management is done based on the performance of the candidate in the entrance exam. The candidate must have cleared entrance exams like CAT, GMAT, XAT, MAT, etc. The applicants must have also completed their graduation from any recognized university with an aggregate score of 60% in the qualifying exam to be eligible for admission to MBA Marketing Management.
Ques. What is the entrance examination for MBA Marketing Management ?
Ans. Some of the entrance exams for MBA Marketing Management are:
- CAT
- CUET
- GMAT
- XAT
Ques. What is the application fee for MBA Marketing Management?
Ans. The application fee of the MBA Marketing Management course depends on college to college. The minimum course fees in India is INR 2,50,000 while the maximum can go up to INR 30,00,000.
Ques. What is the average Salary of after completing a MBA Marketing Management Course?
Ans. The entry level candidates can expect a salary between INR 8-9 L. However, this is also dependent on a number of factors such as experience, skills, academic qualification etc. Candidates with more than 5 years of experience can expect a salary of INR 15-20 LPA.
Ques. What Are the jobs after MBA Marketing Management?
Ans. The jobs after MBA Marketing Management include
- Sales Manager
- Market Researcher
- Market Planning & Strategy
- Marketing Executive
Ques. Name the top recruiters for MBA Marketing Management?
Ans. Some of the top recruiters for MBA Marketing Management are:
- Morgan Stanley
- Deloitte
- Accenture
Ques. What are the options I can pursue after the MBA Marketing Management course?
Ans. Candidates after completing the MBA Marketing Management course have the option of pursuing
- PG Diploma in Digital Marketing
- PG Diploma in Capital Marketing Management
- Sales and Marketing Certification Course
- Media Planning Certification Course
Ques. Name the top colleges for MBA Marketing Management course?
Ans. The top colleges for pursuing MBA Marketing Management course are:
- S.P. Jain Institute of Management and Research, Mumbai
- Faculty of Management, Delhi
- IIM Kolkata
- Symbiosis Institute of Management, Pune
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