Content Curator | Updated on - Mar 27, 2026

Bachelor of Commerce (B.Com) Marketing Management is a 3-year undergraduate program offered by Guwahati College, affiliated with Gauhati University. This specialization combines core commerce subjects with marketing strategy, consumer behavior, digital marketing, and brand management, preparing students for careers in marketing, advertising, brand management, and market research. The program follows the Four-Year Undergraduate Program (FYUGP) framework with a total fee of 87,000 for the entire duration. The course is offered in full-time on-campus mode with approximately 25 seats available for the Marketing Management specialization. B.Com Marketing Management is popular among students seeking to develop expertise in marketing and pursuing careers in brand management and digital marketing.

Guwahati College B.Com (Marketing Management) Admission Status and Timeline

Admission to B.Com Marketing Management at Guwahati College for 2026 is ongoing through merit-based selection. The admission process follows the Samarth Portal guidelines. For the 2026-27 academic year, the tentative admission timeline is as follows: Online application submission and registration for program selection occurs in July 2026, with correction of applicant forms also in July 2026. The first merit list is published in July 2026, followed by admission of shortlisted candidates in July 2026. A second merit list is released in July 2026 with subsequent admissions, and spot admissions are conducted in July 2026. Based on previous year data, the cutoff for B.Com (General category) was approximately 81-95%, though this may vary based on the number of applicants and seat availability.

Key Points

Specialization in Marketing Management provides comprehensive training in marketing strategy, consumer behavior, digital marketing, and brand management
Curriculum integrates commerce fundamentals with market research, advertising, and customer relationship management
Strong foundation for pursuing careers in marketing departments, advertising agencies, and brand management
Access to experienced faculty in the Department of Accountancy, Finance & Marketing
Ideal for students interested in understanding consumer markets and building brands in the digital age

Official Link:

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Highlights
Fees
Admission
Scholarships
FAQs

Guwahati College B.Com (Marketing Management) Fees

The B.Com Marketing Management program at Guwahati College is affordable compared to private institutions, making quality commerce education with marketing specialization accessible to students from diverse economic backgrounds. The total tuition fee for the entire 3-year program is 87,000, which translates to approximately 29,000 per year or 14,500 per semester. This fee structure is consistent across all B.Com specializations including Finance, Economics, Accountancy, and Business Studies.

Fee Structure

Fee Component	Amount (INR)
Tuition Fee (Year 1)	29,000
Tuition Fee (Year 2)	29,000
Tuition Fee (Year 3)	29,000
Total Fees	87,000

Students from reserved categories (SC/ST/OBC/EWS) may be eligible for fee concessions subject to submission of valid certificates and income documentation.
Additional charges may apply for examination fees, library fees, computer lab fees, and practical fees on a semester basis (typically 800-2000 per semester).
Payment can be made semester-wise or annually as per college guidelines.

Guwahati College B.Com (Marketing Management) Admission 2026

Important Dates

Event	Tentative Date
Online Application Submission Opens	July 2026
Correction of Application Form	July 2026
First Merit List Publication	July 2026
First Round Admission	July 2026
Second Merit List Publication	July 2026
Second Round Admission	July 2026
Spot Admission	July 2026
Academic Session Begins	August 2026

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have passed 10+2 (Higher Secondary) examination from a recognized board with a minimum of 60% marks in any stream
Preference is given to candidates with Commerce stream background, though Science and Arts stream students are also eligible
Reserved category candidates (SC/ST/OBC/EWS) must submit valid certificates at the time of admission

Admission Process

Register on the Samarth Portal (assamadmission.samarth.ac.in) with required credentials
Fill the online application form with personal, academic, and program preference details
Upload scanned copies of 10+2 mark sheet, admit card, and other required documents
Pay the application fee as specified by the college
Await publication of merit list based on 10+2 marks
Attend counseling session if shortlisted and confirm seat allocation
Complete document verification and pay admission fee to finalize enrollment
Register with Gauhati University as per university guidelines

Guwahati College B.Com (Marketing Management) Scholarships 2026

Guwahati College offers several scholarship schemes to support meritorious and economically disadvantaged students pursuing B.Com Marketing Management. These scholarships aim to reduce financial barriers and encourage academic excellence among deserving candidates.

Scholarship Schemes

Scholarship Scheme	Eligibility	Amount	Application Deadline
NSP (PM-USP) Yojana	80% in Class 12, parental income ‚â§ 4.5 Lakhs, enrolled in AICTE recognized courses	82,000 per annum	As per NSP portal
Ishan Uday Scholarship	Merit-based, students from Assam with good academic performance	Varies (up to 2 Lakhs)	As per state notification
Post-Matric Scholarship (NSP)	SC/ST/OBC students, parental income ‚â§ 2.5 Lakhs	Varies based on category	As per NSP guidelines
EWS Fee Concession	Economically Weaker Section students, parental income ‚â§ 3 Lakhs	Up to 100% fee waiver	At time of admission

Scholarship amounts and eligibility criteria are subject to change based on government notifications and NSP (National Scholarship Portal) updates.
Students must maintain minimum 50% marks and 75% attendance to retain scholarships.
Application for most scholarships is done through the National Scholarship Portal (scholarships.gov.in).
Interested students should contact the college office for detailed information and application procedures.
Some scholarships require submission of income certificate, caste certificate (for reserved categories), and bank account details.

Guwahati College B.Com (Marketing Management) FAQs

Ques. What is the difference between B.Com Marketing Management and B.Com Business Studies?

Ans. B.Com Marketing Management focuses specifically on marketing strategy, consumer behavior, and brand management. B.Com Business Studies covers broader business management topics including operations, strategy, and HR. Marketing Management is ideal for careers in marketing and advertising, while Business Studies is better for general management roles. Both have the same fees (87,000) but different specialization focuses.

Ques. What are the career prospects after completing B.Com Marketing Management?

Ans. Graduates can pursue careers as marketing managers, brand managers, digital marketing specialists, market research analysts, advertising executives, and product managers. Many students also pursue higher education through MBA in Marketing or specialized digital marketing certifications. Career opportunities exist in marketing departments of corporate companies, advertising agencies, market research firms, and e-commerce companies.

Ques. Is B.Com Marketing Management suitable for students interested in digital marketing and social media?

Ans. Yes, B.Com Marketing Management is an excellent choice for students interested in digital marketing. The course covers digital marketing strategies, social media marketing, and online consumer behavior. Graduates can pursue careers in digital marketing agencies, e-commerce companies, and social media management roles. The course provides foundation for pursuing digital marketing certifications from platforms like Google and HubSpot.

Ques. What professional certifications can I pursue after B.Com Marketing Management?

Ans. After completing B.Com Marketing Management, students can pursue certifications like Google Digital Marketing Certificate, HubSpot Inbound Marketing Certification, Facebook Blueprint Certification, or MBA in Marketing. These certifications enhance career prospects and provide specialized knowledge in digital marketing, brand management, and consumer analytics.

Ques. Are there any internship or practical training opportunities during the course?

Ans. Yes, Guwahati College offers internship programs for 4th semester FYUGP students. The college collaborates with various marketing agencies, corporate companies, and e-commerce firms to provide practical exposure in marketing functions. Additionally, the curriculum includes practical components in subjects like market research, advertising, and digital marketing to develop hands-on marketing skills.

Ques. What is the placement scenario for B.Com Marketing Management graduates from Guwahati College?

Ans. While Guwahati College does not have a dedicated placement cell like some private institutions, many B.Com Marketing Management graduates secure positions in marketing departments of corporate companies, advertising agencies, and e-commerce firms through campus recruitment and personal efforts. The college provides career guidance and maintains alumni networks that facilitate job placements. Students are encouraged to pursue digital marketing certifications to enhance employability in the competitive marketing sector.