Name: Master of Business Administration [MBA] (Advertising Management & Public Relations)
Rating: 3.8 (2 reviews)

Collegedunia Team

Content Curator | Updated on - Mar 30, 2026

Master of Business Administration (MBA) in Advertising Management & Public Relations is a 2-year full-time postgraduate program offered by International Institute of Professional Studies (IIPS), Indore, affiliated with Devi Ahilya Vishwavidyalaya. The program is designed to prepare outstanding communication professionals with broad-based knowledge and critical interpersonal skills for the corporate world. The total fees for the course is 1.37 lakhs, making it an affordable option for management education. The primary entrance exam is CMAT (Common Management Admission Test), and the program has an intake of 40 seats. The course is offered in on-campus full-time mode of study. This specialization is popular among students seeking careers in advertising agencies, public relations firms, media houses, and marketing communications organizations.

Admission for the MBA (Advertising Management & Public Relations) program at IIPS Indore is currently ongoing for the 2026 academic year. The application deadline for CMAT 2026 was November 24, 2025, with the exam conducted on January 25, 2026, and results announced on February 13, 2026. Counselling and seat allocation are expected to be completed by March 2026, with classes commencing in June 2026.

Key Points:

Unique blend of academic and practical know-how in advertising, public relations, media, direct marketing, and event management
Faculty comprises PhD holders with industry experience and expertise in communication fields
Emphasis on developing entrepreneurial mindset and creative problem-solving skills
Internships from the third semester onwards with average stipend of 10,000 INR per month
Strong industry connections with leading advertising agencies and media houses

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Highlights
Fees
Admission
Scholarships
Placements
Cutoff
FAQs

IIPS MBA (Advertising Management & Public Relations) Fees

The MBA (Advertising Management & Public Relations) program at IIPS Indore is one of the most affordable postgraduate management programs in India. The total fees of 1.37 lakhs covers tuition and other charges spread across the 2-year duration. The annual fees work out to approximately 68,500 INR, making it accessible to students from diverse economic backgrounds. The college also offers scholarships for SC, ST, and OBC students below the creamy layer, which can cover up to 50% of the fees. Additionally, government-authorized bank loans are available for eligible students.

Fee Components

Fee Component	Amount (INR)
Tuition Fee	66,000
Other Charges	71,000
Total Fees	1,37,000

Fees are refundable as per college norms.
Scholarships available for SC, ST, OBC (below creamy layer), and EWS categories.
Bank loans available through government-authorized institutions.
No hostel fees included as hostel is optional.

IIPS MBA (Advertising Management & Public Relations) Admission 2026

The admission process for MBA (Advertising Management & Public Relations) at IIPS Indore is merit-based and conducted through CMAT (Common Management Admission Test) followed by counselling. The college follows a transparent and systematic approach to select the most deserving candidates. Candidates are ranked based on their CMAT scores, and seat allocation is done through multiple counselling rounds considering category-wise reservations.

Important Dates

Event	Date
CMAT Registration Start	October 17, 2025
CMAT Registration End	November 24, 2025
CMAT Admit Card Release	January 21, 2026
CMAT Exam Date	January 25, 2026
CMAT Answer Key Release	January 31, 2026
CMAT Result Announcement	February 13, 2026
Counselling Round 1	February 20, 2026 (Tentative)
Counselling Round 2	February 27, 2026 (Tentative)
Class Commencement	June 2026

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Bachelor's degree in any discipline with a minimum of 50% marks from a recognized university
Valid CMAT score (Common Management Admission Test)
Relaxation of 5% in eligibility marks for SC, ST, OBC candidates of Madhya Pradesh and Physically Challenged (Divyang) candidates

Admission Process

Candidates must register and appear for CMAT conducted by All India Council for Technical Education (AICTE)
Merit list is prepared based on CMAT scores
Eligible candidates are called for counselling in multiple rounds
Candidates exercise their choice of specialization during counselling
Final seat allocation is done based on merit, category, and choice of specialization

IIPS Indore: Students' Opinion

AI-Generated Summary based on 2 Reviews

Admission to the college is based on the CET entrance exam held online every June. Course selection is determined by rank, with top-ranked candidates receiving priority. There are specific caste criteria affecting admissions for ST, SC, and OBC candidates. The faculty, all PhD holders, are friendly and supportive, though the teaching style is more theoretical than practical. The MBA program fee is 2 lakh INR, affordable for a small city.

The college, rated A by NAAC, offers a good campus experience. Placement opportunities focus on marketing, with 60% of students securing jobs. While placements are average, a dedicated placement cell provides skill development sessions. Internships start from the third semester, offering an average stipend of 10,000 INR per month and potential pre-placement offers. Scholarships for SC, ST, and OBC students below the creamy layer cover about half of their fees.

Government-authorized bank loans are also available. The annual fee is approximately 80,000 INR, and financial aid makes education accessible, offering a strong return on investment for eligible students.

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IIPS MBA (Advertising Management & Public Relations) Scholarships 2026

IIPS Indore offers multiple scholarship schemes to support deserving and meritorious students. The scholarships are designed to make quality management education accessible to students from all economic backgrounds. Various government and institutional scholarships are available for eligible candidates.

Scholarship Schemes

Scholarship Name	Eligibility	Amount	Application Deadline
Post Matric Scholarship for SC/ST/OBC	SC, ST, OBC (non-creamy layer) students	Up to 50% of fees	As per government notification
Merit Cum Means Scholarship	Meritorious students with financial need	Variable	June 2026
Mukhya Mantri Medhavi Vidyarthi Yojana (MMMVY)	MP domicile students with 75%+ in 12th (MP Board) or 85%+ (CBSE)	Full tuition fees + hostel	As per government notification
Scholarship for Minority Students	Minority community students	Variable	June 2026
Physically Disabled Students Scholarship	Students with disabilities	Variable	June 2026

Scholarships are subject to merit and eligibility criteria.
SC, ST, OBC (non-creamy layer) students can avail up to 50% fee waiver.
MMMVY covers full tuition fees and hostel charges for eligible MP domicile students.
Bank loans are available through government-authorized institutions for all eligible students.

IIPS MBA (Advertising Management & Public Relations) Placement 2026

Placement Highlights

Placement Metric	Details
Placement Rate	Over 80%
Placement Cell Activities	Dedicated placement cell that conducts skill development sessions and facilitates internships from the third semester onwards
Top Recruiters	Advertising agencies, media houses, marketing communications firms, and corporate organizations

IIPS MBA (Advertising Management & Public Relations) FAQs

Ques. What is the placement rate for MBA (Advertising Management & Public Relations) at IIPS Indore?

Ans. The placement rate for MBA programs at IIPS Indore has consistently been over 80%. The college has a dedicated placement cell that conducts skill development sessions and facilitates internships from the third semester onwards. Top recruiters include advertising agencies, media houses, marketing communications firms, and corporate organizations.

Ques. Is CMAT the only entrance exam accepted for this MBA program?

Ans. Yes, CMAT (Common Management Admission Test) is the primary entrance exam for MBA (Advertising Management & Public Relations) at IIPS Indore. The exam is conducted by AICTE and is accepted by various B-schools across India. CMAT scores are valid for admission to this program.

Ques. Can I pursue this MBA program while working?

Ans. No, the MBA (Advertising Management & Public Relations) at IIPS Indore is a full-time on-campus program. It requires regular attendance and active participation in classroom activities, projects, and internships. The program is designed for full-time students only.

Ques. What are the career prospects after completing this MBA specialization?

Ans. Graduates can pursue careers in advertising agencies, public relations companies, marketing communications firms, media houses, event management organizations, marketing research companies, and corporate communication departments. Roles include Account Executive, Creative Director, PR Manager, Media Planner, Brand Manager, and Marketing Communications Specialist.

Ques. Are there any internship opportunities during the course?

Ans. Yes, internships are a mandatory part of the curriculum starting from the third semester. Students undertake summer internships and on-the-job training with leading advertising and media organizations. The average stipend for internships is 10,000 INR per month, and many students receive pre-placement offers from their internship organizations.

Ques. What is the difference between this MBA and a general MBA program?

Ans. This MBA specialization focuses specifically on advertising, public relations, marketing communications, and related fields. Unlike a general MBA that covers all functional areas of management, this program provides specialized knowledge and practical skills in communication and advertising. The curriculum includes specialized subjects like Advertising, Public Relations, Media Planning, Creative Writing, Digital Marketing, and Event Management.

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SURYA JAIN

3.8Helpful

MBA, Advertising Management & Public Relations

Reviewed on Dec 7, 2022(Enrolled 2022)

Choose iips choose MBA APR

Fees and Financial Aid:

The fee is nominal as it is a government college. Fees per year are around 80000. they also provide scholarships to the category of students. Which reduces the fees and is helpful for the needy one. It is best on an ROI basis

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Ajay Patidar

4.1Helpful

MBA, Advertising Management & Public Relations

Reviewed on Jan 24, 2020(Enrolled 2018)

A journey worth sharing

Fees and Financial Aid:

Scholarship is available for SC,ST and OBC students. Scholarship is only for below cremilayr students. They get around half of their fee by schlorship. You can also get loan by any government authorized bank.

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