Author’s Bio
Rishitta Gupta is currently pursuing at NSUT Dwarka as part of a Management Studies program where digital marketing, corporate strategy, and business analytics are her main areas of interest. She imbibed concepts of management accounting, business ethics, data analytics, business ethics, and international business, applying each in a practical and theoretical manner. With regards to strategy and content in particular, she strongly believes that it goes way beyond writing to weaving together people, brands, and ideas in narratives that resonate. She has been working with CollegeDunia since April 2025, where she writes articles for different colleges and universities, which are easy to understand for the students by providing maximum information in a concise manner.
Work History
At Pehchaan – The Street School Trust, during the period of her internship, she was specialized in carrying out various roles like digital content development, management of campaigns, and formulation of online strategies focused on the target audience. Through this engagement, she was able to develop the much-needed digital community and strengthen her communication skills. Furthermore, the targeted part of the McKinsey and Company Forward Program focused on global skills helped her to gain a new framework and cultivate valuable connections during the study. Besides being the founder of the home-based business Sweet Drips, she also serves as a marketing strategist for Baati & Basket and Ayra Kitchenways.
Education
She completed her school education from Bal Bharati Public School, Pitampura. Currently, she is in her final year at Netaji Subhas University of Technology, Dwarka, for her BBA majoring in Marketing and minoring in Data Science.
Areas of Interest
Digital Marketing and Social Media Strategising
Business Analytics and Data-Driven Decision Making
International Business and Supply Chain Management
CSR and Business Ethics
Content Creation
Content Writing
