University of Sydney Partners with Collegedunia to Increase Applications from India

22% Increase in Applications for University of Sydney through Partnership with Collegedunia by Promoting Postgraduate Courses through Marketing Activities and Student Recruitment in India

In the competitive landscape of higher education, universities are continuously seeking innovative ways to connect with prospective students and enhance their brand visibility. Recognizing the need for a strategic alliance, Collegedunia, a leading education portal, has joined forces with the University of Sydney to revolutionize the marketing and student recruitment efforts for their esteemed postgraduate courses. Through a series of targeted activities, this partnership aims to boost applications, reduce costs, and achieve an impressive return on investment (ROI).

22% increase in applications from Collegedunia: The strategic marketing activities executed through Collegedunia's platform generated a substantial increase in applications from prospective students, thereby expanding the University of Sydney's applicant pool.

Multiple activities were executed to drive a high touch digital marketing campaign. The activities were executed in a synchronized manner with banner ads captivating the digital space.

As part of this collaboration, Collegedunia leveraged its vast digital reach to showcase the University of Sydney's postgraduate courses through strategically placed banner ads. These eye-catching visuals will be displayed across relevant webpages, targeting students interested in pursuing advanced degrees. By leveraging Collegedunia's extensive user base, the University of Sydney significantly enhanced its brand visibility and attracted a higher number of potential applicants.

A series of webinars were conducted - Empowering Virtual Engagement

Webinars have emerged as a powerful tool for connecting with prospective students, providing valuable insights into the postgraduate programs offered by the University of Sydney. By partnering with Collegedunia, the university can tap into the platform's extensive user base to reach a wider audience. Through informative and interactive webinars, prospective students can gain deeper knowledge about the courses, interact with faculty members, and have their queries addressed in real-time. This personalized engagement is key to building trust and boosting enrollment numbers. The webinars resulted in 31% improved ROI. The webinars conducted in collaboration with Collegedunia are expected to deliver significant returns on investment. By engaging with a larger audience and providing personalized insights, the University of Sydney achieved a remarkable 31% improvement in the ROI for webinars.

Retargeting done through targeted email and whatsapp marketing - Nurturing Prospects

Collegedunia's expertise in email and WhatsApp marketing was leveraged to nurture prospective students throughout their decision-making process. Personalized email campaigns and targeted WhatsApp messages provided timely information about application deadlines, scholarship opportunities, and other important updates. This strategic approach ensures that interested candidates stay engaged and motivated to apply to the University of Sydney, leading to increased conversion rates. 33% reduced cost per interested lead was achieved by leveraging Collegedunia's targeted marketing capabilities, the University of Sydney optimized its marketing budget, achieving a 33% reduction in the cost per interested lead. This cost-effectiveness contributed to higher returns on investment.

Premium listing on top university pages was used to maximise the visibility.

Collegedunia provided the University of Sydney with a premium listing on its top university pages. This premium placement ensures that the university's postgraduate courses receive maximum visibility, significantly increasing their chances of being discovered by potential applicants. By featuring prominently on Collegedunia's platform, the University of Sydney stood out among its competitors and attracted more qualified candidates.

Eventually there was a 10% decrease in cost per application: The partnership aims to streamline the recruitment process, resulting in a 10% decrease in the cost per application. By attracting more qualified candidates through targeted marketing efforts, the University of Sydney can maximize its recruitment efficiency.

The partnership between Collegedunia and the University of Sydney is a promising alliance that combines the expertise of an education portal with the renowned academic offerings of a prestigious institution. Through targeted activities such as banner ads, webinars, email and WhatsApp marketing, and premium listings, the collaboration aims to achieve remarkable outcomes. With an expected increase in applications, reduced costs per lead and application, and an improved ROI for webinars, this partnership is set to propel the University of Sydney's postgraduate courses to new heights, attracting talented students and enriching their educational journey.