Content Curator | Updated on - Mar 31, 2026

The Bachelor of Business Administration (BBA) in Digital Marketing at Shri Khushal Das University (SKDU), Hanumangarh, is a 3-year full-time undergraduate programme (with an Honours with Research option of 4 years) offered under the Faculty of Commerce and Management. The programme is designed to equip students with a blend of business administration fundamentals and specialised knowledge in digital marketing, covering areas such as SEO, social media marketing, content marketing, email marketing, digital analytics, e-commerce, and online advertising. The total fees for the BBA Digital Marketing programme is approximately Rs 1,76,000 for the entire 3-year duration. Admission is merit-based, primarily through Class 12 scores, and the programme is aligned with the National Education Policy (NEP) 2020. The programme is popular among students seeking careers in the rapidly growing digital marketing industry, which is one of the fastest-growing sectors in India.

Admissions for the 2026-27 academic session are currently open. Based on previous year patterns, the application window typically opens in April-May and closes by July-August, with classes commencing in August-September. Students are encouraged to apply at the earliest as seats are limited.

Key Points

Specialised BBA programme focused on digital marketing, one of the most in-demand skills in today's business environment
Curriculum covers SEO, SEM, social media marketing, content marketing, email marketing, digital analytics, and e-commerce
NEP 2020 aligned curriculum with multiple exit options (Certificate after Year 1, Diploma after Year 2, Degree after Year 3, Honours after Year 4)
Industry-integrated education with live projects, internships, and workshops with digital marketing professionals
Higher eligibility requirement (50% in Class 12) compared to General BBA, ensuring a focused and motivated student cohort
Active placement cell with connections to digital marketing agencies, e-commerce companies, and tech firms

Official Link:

Go To Website

Highlights
Fees
Admission
Scholarships
Placements
FAQs

SKDU BBA (Digital Marketing) Fees

The BBA (Digital Marketing) at SKDU has a total academic fee of approximately Rs 1,76,000 for the entire 3-year programme. This is higher than the General BBA due to the specialised nature of the programme and additional resources required for digital marketing training. Hostel facility is available separately at Rs 72,000 to Rs 1,05,000 for the entire duration (not mandatory).

Fee Structure

Fee Component	Amount (INR)
Tuition Fees (3 Years)	1,50,000
Registration Fee	3,000
Exam Fee (3 Years)	9,000
Other Charges	14,000
Total Academic Fees	1,76,000
Hostel Fees (Optional, 3 Years)	72,000 - 1,05,000
Total Fees (without Hostel)	1,76,000
Total Fees (with Hostel)	2,48,000 - 2,81,000

Hostel fees are optional and not included in the Total Fees (without Hostel) row.
A caution/security deposit (refundable) may be applicable at the time of admission.
Fees are subject to revision by the university for each academic session.
For the 4-year BBA Digital Marketing (Honours with Research), fees for Year 4 will be additional; contact the admissions office for details.

SKDU BBA (Digital Marketing) Admission 2026

Admissions to the BBA (Digital Marketing) programme at SKDU are merit-based, with the university considering marks obtained in Class 12 as the primary selection criterion. CUET UG scores are also accepted. The minimum eligibility is 50% aggregate in Class 12 for General category and 45% for SC/ST/OBC candidates. For the 2026-27 session, admissions are currently open and students can apply directly through skduniversity.com.

SKDU Admission Dates

Event	Tentative Date
Application Form Available	April 2026 (Ongoing)
Last Date to Apply	July 2026 (Tentative)
Merit List Declaration	July - August 2026 (Tentative)
Counselling / Document Verification	August 2026 (Tentative)
Fee Payment Deadline	August 2026 (Tentative)
Commencement of Classes	August - September 2026 (Tentative)

CUET UG Exam Dates

Event	Date
CUET UG 2026 Registration Start	January 3, 2026
CUET UG 2026 Registration End	February 26, 2026
CUET UG 2026 Admit Card	May 5, 2026 (Tentative)
CUET UG 2026 Exam Dates	May 11 - May 31, 2026
CUET UG 2026 Answer Key	June 17, 2026 (Tentative)
CUET UG 2026 Result	July 4, 2026 (Tentative)

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have passed Class 10+2 (or equivalent) from a recognised board
Minimum aggregate of 50% marks in Class 12 for General category; 45% for SC/ST/OBC candidates
No specific stream restriction; students from any stream (Science, Commerce, Arts) are eligible

Admission Process

Visit the official website skduniversity.com and fill the online application form
Upload required documents (Class 10 and 12 marksheets, ID proof, passport-size photograph)
Submit the application form along with the application fee
Merit list is prepared based on Class 12 marks (CUET UG scores also accepted)
Shortlisted candidates are called for counselling and document verification
Pay the admission fee to confirm the seat
Collect the admission letter and report to the university on the designated date

SKDU BBA (Digital Marketing) Scholarships 2026

SKDU offers multiple scholarship avenues for BBA Digital Marketing students, including government-funded national scholarships and university-specific merit-based scholarships. The SKDU-NEST (National Entrance Scholarship Test) is a university-level scholarship exam that students can appear for to avail fee waivers. Additionally, SC/ST and girl students are eligible for special concessions. The university also facilitates applications for the PM-USP (Pradhan Mantri Uchchatar Shiksha Protsahan) scholarship through the National Scholarship Portal.

Scholarship Details

Scholarship	Eligibility	Amount
PM-USP (CSSS) via NSP	Top 80th percentile in Class 12, parental income up to Rs 4.5 lakh, enrolled in regular UG course	Rs 82,000 per annum
SKDU-NEST Scholarship	Students appearing in SKDU's National Entrance Scholarship Test	Fee waiver / partial scholarship (varies by rank)
SC/ST Scholarship (State/Central)	SC/ST category students	As per government norms
Girl Student Concession	Female students	Special fee concession (contact admissions office for details)

PM-USP scholarship applications are submitted through the National Scholarship Portal (scholarships.gov.in).
SKDU-NEST scholarship exam is conducted by the university; students must register separately at admission.skduniversity.org/SKDUNEST/.
Scholarship amounts and eligibility criteria are subject to change as per government notifications.
Students must maintain minimum attendance and academic performance to continue receiving scholarships.

SKDU BBA (Digital Marketing) Placement 2026

Placement data exclusive to the BBA Digital Marketing programme at SKDU is not separately published. However, the university's placement cell actively supports students in finding opportunities in the digital marketing industry. BBA Digital Marketing graduates can find careers in digital marketing agencies, e-commerce companies, social media management firms, content creation agencies, and corporate marketing departments. The salary package for digital marketing graduates typically ranges between Rs 3 LPA to Rs 6 LPA at entry level, with experienced professionals earning significantly higher.

Placement Details

Placement Parameter	Details
Placement Rate (Overall University)	~72% for BBA students
Salary Range (BBA Digital Marketing)	Rs 3 LPA - Rs 6 LPA (Entry Level)
Top Career Sectors	Digital Marketing Agencies, E-Commerce, Social Media Management, Content Marketing, Corporate Marketing
Internship	Mandatory during the programme

SKDU BBA (Digital Marketing) FAQs

Ques. What is the difference between BBA Digital Marketing (3-year) and BBA Digital Marketing (Honours with Research) (4-year) at SKDU?

Ans. The 3-year BBA Digital Marketing is a standard undergraduate degree covering core business and digital marketing subjects. The 4-year BBA Digital Marketing (Honours with Research) includes an additional year focused on research projects, advanced specialisation, and deeper academic engagement. The Honours programme is suitable for students who wish to pursue higher studies or research in digital marketing.

Ques. What career opportunities are available after BBA Digital Marketing from SKDU?

Ans. After completing BBA Digital Marketing from SKDU, students can pursue careers as Digital Marketing Managers, SEO Specialists, Social Media Managers, Content Strategists, PPC Analysts, Email Marketing Specialists, or E-Commerce Managers. They can also pursue MBA in Marketing or Digital Marketing for advanced career prospects.

Ques. Is BBA Digital Marketing a good course for students from non-commerce backgrounds?

Ans. Yes, BBA Digital Marketing at SKDU is open to students from all streams (Science, Commerce, Arts). The programme is designed to provide foundational business knowledge along with specialised digital marketing skills, making it accessible to students from any background.

Ques. What is the minimum percentage required for BBA Digital Marketing admission at SKDU?

Ans. The minimum eligibility for BBA Digital Marketing at SKDU is 50% aggregate marks in Class 12 for General category candidates, and 45% for SC/ST/OBC candidates. This is higher than the General BBA requirement of 36%.

Ques. Does SKDU provide any industry certifications along with BBA Digital Marketing?

Ans. While SKDU's official curriculum includes digital marketing tools and platforms, students are encouraged to pursue industry certifications such as Google Digital Marketing Certification, HubSpot Content Marketing Certification, and Meta Blueprint Certification alongside their degree for enhanced employability.

Ques. What is the scope of digital marketing as a career in India?

Ans. Digital marketing is one of the fastest-growing career fields in India. With India's internet user base exceeding 900 million and e-commerce growing rapidly, the demand for digital marketing professionals is at an all-time high. Entry-level digital marketing professionals can earn Rs 3-6 LPA, while experienced professionals with 5+ years of experience can earn Rs 10-20 LPA or more.