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The MBA (Marketing) at Maharishi University of Information Technology (MUIT), Lucknow is a 2-year, 4-semester full-time postgraduate programme offered under the Maharishi School of Business Management. The programme offers dual specialisation, allowing students to combine Marketing with any other specialisation from HR, Finance, International Business, or Information Technology. The curriculum is designed to develop students into marketing leaders and business professionals capable of navigating brand management, consumer behaviour, digital marketing, sales strategy, and market research in a competitive global environment. The annual tuition fee for 2026-27 is INR 1,10,000, with a total programme cost of approximately INR 2,38,000 (including additional charges). The MBA Marketing at MUIT is popular among students seeking careers in brand management, digital marketing, sales, advertising, and business development across industries.

Admissions for the 2026-27 session are currently open (as of March 2026). Applications can be submitted online at crm.muituniversity.in or at the Admission Cell on campus. Based on the 2025 admission cycle, the last date to apply was approximately July 2025, and the batch commenced in August-September 2025. For the 2026-27 session, the tentative application deadline is expected around July 2026, with the batch likely starting in August-September 2026.

Key Points

Unique dual specialisation model: students can combine Marketing with HR, Finance, International Business, or IT for a broader career profile
Curriculum integrates Transcendental Meditation and Maharishi's principles of Creative Intelligence for holistic leadership development
Industry-oriented pedagogy including guest lectures, industrial visits, workshops, and mandatory summer internship
First year covers core management subjects; second year focuses on integrated core and elective courses from dual specialisation
Graduates are equipped for roles in brand management, digital marketing, market research, sales management, advertising, and business development

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Highlights
Fees
Admission
Scholarships
FAQs

MUIT Lucknow Latest Updates and News

21 May, 2026 MUIT Lucknow Admission 2026-27 is ongoing. Apply Now!

MUIT MBA (Marketing) Fees

The MBA (Marketing) programme at MUIT Lucknow is offered at a tuition fee of INR 1,10,000 per year for 2026-27 (INR 80,000/year in 2025-26), totalling INR 2,20,000 over 2 years. Additional charges including Library, ERP, Medical and Sports fees (INR 5,000/year) and Examination fees (INR 2,000/semester) bring the total programme cost to approximately INR 2,38,000. Hostel accommodation is available separately on campus and is not mandatory.

Fee Breakdown

Fee Component	Per Year (INR)	Total for 2 Years (INR)
Tuition Fee (2026-27)	1,10,000	2,20,000
Library, ERP, Medical & Sports Fee	5,000	10,000
Examination Fee (INR 2,000 x 2 semesters)	4,000	8,000
Total Fees (excluding Hostel)	1,19,000	2,38,000
Hostel Fee (optional)	55,000 - 65,000	1,10,000 - 1,30,000

Tuition fee for 2025-26 session was INR 80,000/year (total INR 1,60,000 for 2 years).
Hostel fee is not mandatory and is charged separately.
Application fee of INR 500 is non-refundable and payable at the time of form submission.
Hostel fees are to be paid in a maximum of two instalments: 60% at the time of admission and 40% before the start of the second semester.
No refund is applicable on hostel fees once paid, as per university policy.
Fee payment can be made online via the university's payment portal at onlinepayment.muituniversity.in.
Education loan facilities are available through bank tie-ups; contact the Admission Cell for details.

MUIT MBA (Marketing) Admission 2026

MUIT Lucknow follows a merit-based admission process for the MBA (Marketing) programme. While MUIT accepts scores from national MBA entrance exams such as CAT, MAT, and CMAT, direct admission based on graduation merit is also available. The 2026-27 admissions are currently open, and students are encouraged to apply early as seats are limited.

MUIT MBA (Marketing) Admission Dates

Event	Tentative Date
Admission Portal Opens	March 2026 (ongoing)
Application Deadline	July 2026 (tentative)
Document Verification / Counselling	July 2026 (tentative)
Batch Commencement	August - September 2026 (tentative)

Accepted Entrance Exam Dates

Exam	Exam Date	Result Date
CAT 2026	November 30, 2026 (tentative)	December 24, 2026 (tentative)
CMAT 2026	January 25, 2026 (conducted)	February 13, 2026 (conducted)
MAT (Feb 2026)	PBT: March 1, 2026 / CBT: March 8, 2026	PBT: March 14, 2026 / CBT: March 18, 2026
XAT 2026	January 4, 2026 (conducted)	January 16, 2026 (conducted)

Dates are tentative and based on the 2025-26 admission cycle.
Candidates should check the official website maharishiuniversity.ac.in for confirmed dates.

Note: CAT/XAT/CMAT scores are accepted but not mandatory. MUIT also offers direct merit-based admission. Candidates with valid scores from any of the above exams may receive preference or fee waivers.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Candidates must have passed a Bachelor's degree of minimum 3 years' duration from a recognised university.
Minimum 50% marks in graduation for General/OBC category candidates.
Minimum 45% marks in graduation for SC/ST category candidates.

Admission Process

Visit the official website at maharishiuniversity.ac.in or the admission portal at crm.muituniversity.in/lko/Application.
Fill in the online application form with accurate personal and academic details.
Pay the non-refundable application fee of INR 500 online or in cash at the Admission Cell.
Submit the form along with required documents (graduation mark sheets, certificates, entrance exam scorecard if applicable, ID proof, passport-size photographs).
Attend document verification and counselling at the Admission Cell, MUIT Lucknow Campus.
Select dual specialisation combination (Marketing + any one from HR/Finance/IB/IT).
Receive admission confirmation and pay the first instalment of tuition and hostel fees (if applicable).
Collect the student ID and commence the programme as per the schedule.

MUIT MBA (Marketing) Scholarships 2026

MUIT Lucknow offers a University Scholarship Plan for meritorious and deserving students enrolled in the MBA (Marketing) programme. Scholarships are awarded based on academic merit in the qualifying examination, rank/score in All India or State Level Entrance/Aptitude Tests, and exemplary skills in sports, performing arts, or literary activities. Merit-cum-means scholarships are also available for students from economically weaker backgrounds.

Scholarship Types

Scholarship Type	Basis	Benefit
Merit Scholarship	Academic performance in qualifying exam (graduation)	Partial tuition fee waiver (amount varies)
Entrance Exam Score Scholarship	High score in CAT/MAT/CMAT/XAT	Partial tuition fee waiver
Sports Scholarship	Exemplary performance in sports at state/national level	Partial tuition fee waiver
Merit-cum-Means Scholarship	Academic merit combined with financial need	Partial tuition fee waiver

Only one scholarship criterion will be considered per student (as per university disclaimer).
Students must apply for scholarships at the time of admission or as notified by the university.
Scholarship amounts and specific percentages are determined by the university's scholarship committee and may vary each year.
For detailed scholarship information and application procedures, contact the Admission Cell at admissions@muit.in or call +91-9870200541.
Government scholarships (UP State Scholarship, Post-Matric Scholarship for SC/ST/OBC) are also applicable for eligible students through the official government scholarship portal.

MUIT MBA (Marketing) FAQs

Ques. Does MUIT Lucknow offer MBA with Marketing as a standalone specialisation, or is it always dual?

Ans. MUIT's MBA programme is structured as a dual specialisation programme. Students choose Marketing as one specialisation and combine it with any one of the other available specialisations: HR, Finance, International Business, or Information Technology. This dual specialisation model is a distinctive feature of MUIT's MBA and gives graduates a broader skill set, making them more versatile in the job market.

Ques. Is CAT score mandatory for MBA (Marketing) admission at MUIT Lucknow?

Ans. No, CAT score is not mandatory for MBA admission at MUIT Lucknow. While MUIT accepts scores from national entrance exams like CAT, MAT, CMAT, and XAT, the university also offers direct merit-based admission based on graduation marks. Candidates without entrance exam scores can still apply and get admitted based on their academic performance and counselling.

Ques. What is the total fee for MBA (Marketing) at MUIT Lucknow for 2026-27?

Ans. The total programme fee for MBA (Marketing) at MUIT Lucknow for 2026-27 is approximately INR 2,38,000 for 2 years, which includes tuition fee of INR 2,20,000 (INR 1,10,000/year), Library/ERP/Medical/Sports fee of INR 10,000, and Examination fee of INR 8,000. Hostel is optional and costs INR 55,000-65,000 per year additionally. The application fee of INR 500 is non-refundable.

Ques. What are the career options after MBA (Marketing) from MUIT?

Ans. After completing MBA (Marketing) from MUIT, graduates can pursue careers as Brand Managers, Digital Marketing Specialists, Market Research Analysts, Sales Managers, Advertising Executives, Business Development Managers, Product Managers, and Social Media Experts. They can work across sectors including FMCG, IT, e-commerce, retail, banking, media, and consulting. Entry-level marketing roles typically offer salaries of INR 3-6 LPA, with experienced professionals in brand management and digital marketing earning significantly more.

Ques. Does MUIT Lucknow have a placement cell for MBA students?

Ans. Yes, MUIT has an active placement cell that connects MBA students with industry recruiters. The placement cell organises campus recruitment drives, career guidance sessions, resume workshops, and mock interviews. The university has industry tie-ups and collaborates with companies across sectors for internships and final placements. The average package reported for MBA graduates is around INR 10 LPA as per available data, though individual outcomes may vary.

Ques. What is the difference between MBA Marketing and MBA Marketing + Finance dual specialisation at MUIT?

Ans. In MUIT's dual specialisation MBA, students who choose Marketing as their primary specialisation must pair it with a second specialisation. Choosing Marketing + Finance gives graduates expertise in both brand/sales strategy and financial management, making them suitable for roles in financial services marketing, investment product sales, or corporate finance roles with a marketing component. Marketing + HR is ideal for those interested in employer branding or HR consulting. The dual specialisation is designed to make graduates more versatile and industry-ready.

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MUIT Lucknow MBA Marketing: Fees 2026, Course Duration, Dates, Eligibility

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