Content Curator | Updated on - Mar 31, 2026

MBA in Retail Management at Graphic Era Hill University (GEHU), Dehradun is a 2-year full-time postgraduate program offered under the School of Management. The course is designed to equip students with in-depth knowledge of retail strategy, merchandising, consumer behaviour, supply chain, and brand management. The program spans 4 semesters with a seat intake of approximately 60 students and is conducted in regular on-campus mode. Total fees range from approximately Rs. 4.25 lakhs to Rs. 8.48 lakhs depending on merit-based scholarships and candidate category. Accepted entrance exams include CAT, MAT, XAT, CMAT, and NMAT. The MBA in Retail Management is popular due to the booming organised retail sector in India, strong industry linkages, and GEHU's consistent placement record with top retail and FMCG companies.

Admissions for the 2026 batch are currently open. Applications can be submitted online at apply.gehu.ac.in. The application fee is Rs. 1,500. Batch commencement is expected in August 2026 (tentative, based on previous year pattern).

Key Points

Retail Management is offered as a specialisation within the 2-year full-time MBA program at GEHU Dehradun's School of Management.
The curriculum covers retail strategy, visual merchandising, category management, consumer behaviour, e-commerce, and supply chain management.
Students benefit from industry interactions, live projects, internships, and guest lectures by retail industry professionals.
The program emphasises entrepreneurship and innovation, encouraging students to develop retail business ideas.
GEHU holds NAAC A+ accreditation and is ranked among the top private universities in Uttarakhand.
Aptitude Test and Personal Interview (PI) / self-introduction video are compulsory for admission; exempted for candidates with 75 percentile or above in CAT/MAT/XAT/CMAT or 210 score in NMAT.

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Fees
Admission
Scholarships
FAQs

GEHU Dehradun Latest Updates and News

02 Apr, 2026 MAT May 2026 session registrations have started for MBA admission. Aspirants can register @mat.aima.in till May 25, for PBT Mode, and till June 8, for CBT Mode. The Exam will be held on May 31 (PBT) and on June 14 (CBT). Read more.

GEHU MBA (Retail Management) Fees

The MBA (Retail Management) at GEHU Dehradun follows a merit-linked fee structure where tuition fees are fixed but scholarships vary based on graduation percentage or entrance exam percentile. For All India candidates without any scholarship, the total tuition fee for the 2-year program is Rs. 7,78,600. After adding one-time charges (admission and enrolment fees) and other annual charges, the total cost comes to approximately Rs. 8.47 lakhs. Uttarakhand and hilly state candidates are eligible for a state concession on tuition fees, bringing their total down to approximately Rs. 6.87 lakhs (before scholarships).

Fee Components

Fee Component	Amount (Rs.)
Tuition Fee - Year 1 (2 semesters x Rs. 1,90,900)	3,81,800
Tuition Fee - Year 2 (2 semesters x Rs. 1,98,400)	3,96,800
Total Tuition Fee (2 Years)	7,78,600
Admission Fee (One-time)	20,000
Enrolment Fee (One-time)	5,000
Other Charges (Exam, Library, Insurance, Sports, etc.) - Year 1	20,500
Other Charges - Year 2	20,500
Caution Money (Refundable)	3,000
Total Fees (All India, No Scholarship)	8,47,600

Caution Money of Rs. 3,000 is fully refundable at the time of course completion.
A 5% discount is available on tuition fees if paid in annual (yearly) mode.
Academic Scholarships are available based on graduation percentage or entrance exam percentile (up to Rs. 45,000 per semester for the highest merit bracket).
Additional 10% scholarship on net tuition fee for female candidates.
5% fee concession for wards of defence personnel.
10% loyalty concession for GEHU/GEU alumni pursuing PG courses.
Sibling concession: 7.5% (current student sibling) or 5% (alumni sibling) on net tuition fee.
Maximum of 3 additional scholarships/concessions can be availed over and above the academic scholarship.
Hostel is optional (not mandatory). Hostel fees for session 2026-27 range from Rs. 1,20,000 to Rs. 2,30,000 per year depending on room type and hostel chosen (Boys and Girls hostels available separately). A one-time hostel registration fee of Rs. 10,000 and refundable hostel security of Rs. 5,000-Rs. 10,000 are also applicable.
Fees are subject to revision as per university policy.

GEHU MBA (Retail Management) Admission 2026

Admissions to the MBA (Retail Management) program at GEHU Dehradun for the 2026 batch are currently open. The process is merit-based and entirely online. Candidates must appear for an Aptitude Test and Personal Interview (PI) / self-introduction video, which are compulsory. Candidates with 75 percentile or above in CAT/MAT/XAT/CMAT or 210 score in NMAT are exempted from the aptitude test. Seats are provisionally allocated based on projected scores.

GEHU MBA Admission Dates

Event	Date / Status
Admissions Open	Open (as of March 2026)
Online Application Portal	apply.gehu.ac.in
Application Fee	Rs. 1,500
Aptitude Test & PI	Rolling basis (after application submission)
Batch Commencement (Tentative)	August 2026

Entrance Exam Dates

Exam	Registration	Exam Date	Result
CAT 2025	Aug 1 - Sep 20, 2025	Nov 30, 2025	Dec 24, 2025
XAT 2026	Jul 10 - Dec 5, 2025	Jan 4, 2026	Jan 16, 2026
CMAT 2026	Oct 17 - Nov 24, 2025	Jan 25, 2026	Feb 13, 2026
MAT Feb 2026 (PBT)	Dec 26, 2025	Mar 1, 2026	Mar 14, 2026
MAT Feb 2026 (CBT)	Dec 26, 2025	Mar 8, 2026	Mar 18, 2026
NMAT 2026 (Tentative)	Aug 1 - Oct 10, 2026	Nov 6 - Dec 17, 2026	To be announced

Note: CAT, XAT, CMAT, MAT, and NMAT scores are all accepted. Candidates with 75 percentile or above in CAT/MAT/XAT/CMAT or 210 score in NMAT are exempted from GEHU's internal aptitude test.

The dates mentioned above are tentative and subject to change.

Eligibility Criteria

Bachelor's degree of at least 3 years duration from a recognised university with not less than 50% marks in aggregate.
Followed by Aptitude Test and Personal Interview (PI) / self-introduction video (compulsory).
Candidates who are alumni of GEHU/GEU are exempted from the aptitude test.

Admission Process

Visit apply.gehu.ac.in and choose MBA (Retail Management) as the course of interest.
Fill the online application form and upload required documents.
Pay the application fee of Rs. 1,500 online.
Appear for the Aptitude Test and PI/self-introduction video (or submit valid entrance exam scorecard for exemption).
Receive provisional allotment letter digitally.
Pay the course fee to confirm admission (yearly or half-yearly payment options available).

GEHU MBA (Retail Management) Scholarships 2026

GEHU Dehradun offers a comprehensive scholarship structure for MBA students that is merit-linked and applicable for the entire course duration. The academic scholarship is determined at the time of admission based on graduation percentage or entrance exam percentile and remains fixed throughout the program, subject to maintaining a minimum 7 SGPA each semester. In addition to academic scholarships, several concession categories are available for female candidates, defence personnel wards, alumni, and siblings of current/past students.

Scholarship Details

Scholarship / Concession	Eligibility Criterion	Amount / Benefit
Academic Scholarship (Highest Bracket)	Graduation >= 95% or CAT/XAT >= 85.01 percentile or MAT/CMAT >= 99 percentile	Rs. 45,000 per semester
Academic Scholarship (2nd Bracket)	Graduation >= 90% and < 95% or CAT/XAT 80.01-85 percentile or MAT/CMAT 95.01-99 percentile	Rs. 36,500 per semester
Academic Scholarship (3rd Bracket)	Graduation >= 85% and < 90% or CAT/XAT 75.01-80 percentile or MAT/CMAT 93.01-95 percentile	Rs. 26,000 per semester
Academic Scholarship (4th Bracket)	Graduation >= 80% and < 85% or CAT/XAT 70.01-75 percentile or MAT/CMAT 90.01-93 percentile	Rs. 21,000 per semester
Academic Scholarship (5th Bracket)	Graduation >= 75% and < 80% or CAT/XAT 65.01-70 percentile or MAT/CMAT 85-90 percentile	Rs. 16,000 per semester
Academic Scholarship (6th Bracket)	Graduation >= 70% and < 75% or CAT/XAT 60-65 percentile	Rs. 12,500 per semester
Diversity Scholarship	10% seats of All India quota; candidates with 70% and above in 12th	Rs. 36,000 per semester (Rs. 26,000 for 60-69.99% in 12th)
Female Candidate Concession	All female candidates	10% on net tuition fee
Defence Personnel Ward Concession	Wards of current/ex-servicemen (Army, Navy, Air Force, Paramilitary)	5% on net tuition fee
Loyalty Concession	Alumni of any Graphic Era Group institution pursuing PG	10% on net tuition fee
Sibling Concession (Current Student)	Immediate sibling of a current GEHU/GEU student	7.5% on net tuition fee
Sibling Concession (Alumni)	Immediate sibling of a GEHU/GEU alumnus	5% on net tuition fee
Annual Payment Concession	Candidates paying full year fee at once	5% on tuition fee

The academic scholarship bracket is frozen at the time of admission and does not change during the course.
Scholarship is applicable each semester only if the student scores a minimum of 7 SGPA and has no backlogs.
A maximum of 3 additional scholarships/concessions can be availed over and above the academic scholarship.
All scholarships require valid supporting documents; fake documentation may lead to admission cancellation.
The annual payment concession (5%) is applied after all other scholarships are calculated and is not counted in the Mandatory + 3 rule.

GEHU MBA (Retail Management) FAQs

Ques. Is Retail Management a separate MBA program at GEHU or just a specialisation within the general MBA?

Ans. MBA in Retail Management at GEHU Dehradun is a specialisation within the 2-year full-time MBA program. Students are admitted to the MBA program and choose Retail Management as their area of specialisation. The core MBA subjects are common across specialisations, while elective courses focus on retail-specific topics like category management, visual merchandising, and retail analytics.

Ques. What is the minimum percentage required to apply for MBA (Retail Management) at GEHU?

Ans. Candidates must have a Bachelor's degree of at least 3 years from a recognised university with a minimum of 50% aggregate marks. There is no specific stream restriction, so graduates from any discipline (Commerce, Arts, Science, Engineering) are eligible to apply.

Ques. Is the GEHU aptitude test mandatory, or can I get exempted with a CAT/MAT score?

Ans. The Aptitude Test and PI/self-introduction video are compulsory for all applicants. However, if you have scored 75 percentile or above in CAT, MAT, XAT, or CMAT, or 210 or above in NMAT, you are exempted from the aptitude test. The PI/self-introduction video component remains compulsory for all candidates.

Ques. What kind of companies recruit MBA (Retail Management) graduates from GEHU?

Ans. GEHU has a dedicated placement cell and strong industry connections. MBA graduates, including those from the Retail Management specialisation, have been placed with companies in retail, FMCG, e-commerce, and consulting sectors. Recruiters visiting GEHU for management placements include companies like Amazon, Reliance Retail, Flipkart, HUL, ITC, and various retail chains. However, placement data exclusive to the Retail Management specialisation is not separately published.

Ques. Can I pay the MBA fees in instalments at GEHU?

Ans. Yes. GEHU offers two payment modes: yearly (annual) and half-yearly (semester-wise). Choosing the yearly payment mode gives an additional 5% discount on tuition fees. There is no EMI option mentioned officially, but the half-yearly mode effectively splits the fee into two instalments per year.

Ques. What is the difference between GEHU Dehradun and GEHU Bhimtal/Haldwani campuses for MBA?

Ans. GEHU has three campuses: Dehradun, Bhimtal, and Haldwani. The MBA fee structure differs between campuses. The Dehradun campus has a higher fee (Rs. 1,90,900 per semester for Year 1) compared to the Bhimtal campus (Rs. 1,23,100 per semester for Year 1). The Retail Management specialisation is listed under the Dehradun campus's MBA program. Prospective students should confirm the availability of the Retail Management specialisation at their preferred campus at the time of application.